Transforming CRM Sales and Service Around Commerce

The Customer Edge with Game Changers, Presented by SAP

Mar 18 2015 • 57 mins


The buzz: Their way. CEOs worldwide have identified customer transformation among their top three initiatives. Why? The customer experience is suffering. Mobile and e-commerce have morphed customer engagement. We as customers now expect to be able to buy products and services with the same ease regardless of where and how we choose to engage with a brand. How can your company solve these fundamental business challenges in our increasingly omni-channel world? The answer: Omni-Channel Commerce. The experts speak. Randy Kohl, Gorilla Group: “Any sufficiently advanced technology is indistinguishable from magic (Arthur C. Clarke). Angelica Valentine, Wiser: “The sooner we drop the ‘e’ out of ‘e-commerce’ and just call it commerce, the better” (Bob Willett). Eric Marotta, SAP hybris: “I hate to mention age, but I come from an era when we weren't consumed by technology and television” (Jimmy Buffett). Join us for Transforming CRM Sales and Service Around Commerce.