The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.

Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.

Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.

Visit : www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate  program  managers who want to launch, scale or grow affiliate marketing programs in under 90 days!

Need help with your Affiliate Program? Want to launch an affiliate program successfully?

Talk to our agency team and find out how our consulting and account management services and how we  can help you drive consistent sales for your business!

>> Book a free call HERE: https://affiversemedia.com/contact/

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Our Editor's Take

Affiliate marketing made easy-that's the goal of The Affiliate Marketing Podcast. Affiliate marketing is a commission-based form of advertising. For example, bloggers might have links on their website to promote mascara. And they earn money from each person who clicks on the link and buys the product.

Lee-Ann Johnstone hosts the podcast. An expert in the field, Johnstone is the CEO of the company AffiliateINSIDER. Her award-winning company inspired the podcast. But her ongoing innovation in the industry is what keeps it interesting. Johnstone wants to help marketers change the way they think about affiliate marketing. From social media and performance marketing to advice on how to optimize e-commerce, this podcast has answers.

The Affiliate Marketing Podcast explores topics that discuss program management tactics. Johnstone explains how to increase performance and growth. And she discusses topical items, too. How does an affiliate manager keep talent during The Great Resignation? Why is mentoring so important in a successful affiliate marketing place? What's shifting in the global economy, and how does this impact affiliate programs? Audiences will learn how to invest in content creators. They'll explore how to keep partners delivering on a deadline. They even discover how to use content marketing.

Her podcast centers on bringing expert guests and professionals to offer perspective. Big names in affiliate marketing like Ellie Hooper and Andrew Fiebert give advice. No matter who's featured, the guests are insightful and inspiring.

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Episodes

Tracking Debate and Shifting Affiliate Paradigms
2d ago
Tracking Debate and Shifting Affiliate Paradigms
In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. Richard also shares his insights on emerging trends and shifts in affiliate marketing, emphasising the need for diversification and simplicity in affiliate strategies. The episode provides valuable insights for both newcomers and experienced professionals in the affiliate marketing space.Listen to find out more about:Richard's Experience in the Affiliate Industry Challenges and Opportunities in iGamingEmerging Trends and Shifts in Affiliate MarketingKey segments of this podcast and where you can tune in to go direct: [10:47] Transition from corporate network to publisher[16:53] Differences between iGaming and eCommerce execution of objectives[28:43] Consolidation in iGamingDiscover Affiliate Mastery at AM LeadersLive event. April 16. Miami, FL.A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to success. to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. Book your ticket nowRate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” , please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!
Publisher Perspectives: Hyper-Personalisation and Local Market Expansions
Apr 4 2024
Publisher Perspectives: Hyper-Personalisation and Local Market Expansions
This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and opportunities of expanding into new regions. Brian also discusses the future of performance marketing and the importance of hyper-personalisation. He provides tips for brands to engage with Klarna and maximise their affiliate campaigns…Listen to find out more about:Expanding into New Regions – Challenges and OpportunitiesConsumer Behaviour and Payment Methods in Different CountriesThe Future of Performance MarketingKey segments of this podcast and where you can tune in to go direct:[07:45] Product Verticals and Opportunities for Brands.[13:51] Tips for Affiliate Managers on Engaging with Klarna and Maximising Campaigns.[24:05] Challenges and Opportunities that Affiliate Managers Can Learn From, Too.\Discover Affiliate Mastery at AMLeadersLive event. April 16. Miami, FL.A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. Book your ticket nowRate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” , please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!
Building an Affiliate Empire: Female Founders that are FIERCE
Mar 28 2024
Building an Affiliate Empire: Female Founders that are FIERCE
Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to launch Season 16 with a huge player in the affiliate and media industry. Sharon Rechter is the Co-Founder and President of First Media, a leading media publisher with over 250 million followers and reaches 71% of US women every month across its brand portfolio. As President she has grown the business from a single linear cable channel to a global media business with over 200 employees across three countries. Sharon has created a phenomenal business empire and shares some of the best advice for affiliate managers and publishers just starting out….Listen to find out more about:How Sharon got to where she is todayThe consumer and content relationship ‘Data is King’ discussion‘Ad Fatigue’ – why if you're married to a concept, you can't grow and expand your audiences.Key segments of this podcast and where you can tune in to go direct:[11:20] The importance of content access[15:00] Why a brand needs to allow affiliates the freedom to get different results[33:15] Future trendsDiscover Affiliate Mastery at AM LeadersLive event. April 16. Miami, FL.A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to success. to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. Book your ticket nowRate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” , please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!
That’s a Wrap! Highlights From This Season’s Guests
Mar 21 2024
That’s a Wrap! Highlights From This Season’s Guests
It’s time to toast the end of another season of the Affiliate Marketing Podcast. This episode features highlights from Season 15. The topics covered include: expanding affiliate programs, addressing fraud in affiliate marketing, success as a female in the industry, crafting highly converting creatives, opportunities in the Asian market, regulations and trends in the Netherlands, building your personal brand… and so much more!Listen to find out more about:Expanding affiliate programs involves getting out of your comfort zone and aiming for bigger partners.Addressing fraud in affiliate marketing is crucial and requires proactive measures.Success as a female in affiliate marketing requires maintaining a positive mindset and continuously improving oneself.Crafting highly converting creatives involves finding a balance between eye-catching designs and not overwhelming customers.The Asian market offers significant opportunities for affiliate marketing.Building a personal brand is essential for promoting your affiliate program.Understanding regulations and trends in different markets, such as the Netherlands, is crucial for success in affiliate marketing.Key segments of this podcast and where you can tune in to go direct:[10:40] Anti-Fraud Tools and Strategies[14:12] Success as a Female in Affiliate Marketing[17:32] Crafting Highly Converting CreativesRate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” , please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!
Special Edition: Transformative AI Reshaping Affiliate Marketing in 2024
Mar 14 2024
Special Edition: Transformative AI Reshaping Affiliate Marketing in 2024
This week on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Lee-Ann is sharing this insightful podcast that was recorded with two fellow Affiliate OG’s, KJ Rocker and Vasilii Gamov. The three of them met in London last month and this is your chance to hear them discuss what they believe will happen next in this ever-changing industry. Discover why keeping your mindset strong is key for a career in Affiliate Marketing…Listen to find out more about:Using AI in Affiliate Marketing Regulations and Licenses Mentorship – Why This Is a must-have Protecting Your Mental HealthKey segments of this podcast and where you can tune in to go direct:[02:25] A Discussion on AI[23:30] The Four Questions That Any Affiliate Should Ask Themselves[26:08] The Importance of Sourcing a MentorThe Final Countdown! Affiverse AMPLIFY 2024Virtual Event – March 19 and 20Grow your knowledge and make connections at our unmissable virtual event for Affiliates and Affiliate Managers.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket.Your All Access Ticket (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event. Get your ticket now! Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Do’s & Don’ts – Building Your Personal, Affiliate & Business Brand
Mar 7 2024
Do’s & Don’ts – Building Your Personal, Affiliate & Business Brand
In this week’s podcast episode, Lee-Ann is joined by Vitaly Anisin, Head of Content Marketing at Alpha Affiliates. They discuss content marketing and its importance in affiliate programs and cover topics such as: the difference between paid and earned content, building personal and business brands through content marketing, and the use of AI in content creation. The conversation emphasises the need for a deep understanding of the target audience, consistent tone of voice, and authenticity in content creation. The episode provides valuable insights and practical tips for Affiliate Managers and businesses looking to leverage content marketing to grow their brands.Listen to find out more about:The difference between Paid and Earned ContentBuilding Your Personal Brand as an Affiliate ManagerUsing Content Marketing to Elevate Your Business BrandKey segments of this podcast and where you can tune in to go direct:[12:35] Using PR and Content Marketing to Elevate Personal Brand[28:46] AI and Content Creation[33:40] Do's and Don'ts of Content CreationThe Final Countdown! Affiverse AMPLIFY 2024Virtual Event – March 19 and 20Grow your knowledge and make connections at our unmissable virtual event for Affiliates and Affiliate Managers.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket.Your All Access Ticket (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event. Get your ticket now! Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Entering the Netherlands: Revising Strategies & Navigating the Current Trends
Feb 29 2024
Entering the Netherlands: Revising Strategies & Navigating the Current Trends
This week, Lee-Ann invites Floris Assies (Founder and CEO, BetterWorldCasinos.com) and Steven Vrolijk (Managing Partner, XY Legal Solutions) to discuss the strategies and current trends in the iGaming industry in the Netherlands. They provide insights into the history of iGaming regulation in the country and the recent changes that have allowed operators and affiliates to enter the market. They also discuss the marketing and strategic landscape in the Netherlands, highlighting the importance of language and cultural factors. The speakers also touch on the challenges and opportunities in the Dutch market, including the highly regulated nature of the industry and the importance of compliance.Listen to find out more about:Compliance with Dutch regulations – including the 95% rule (essential for affiliates in the market).A sustainable approach to gambling.The crucial role that language and cultural factors play in the Dutch market.Key segments of this podcast and where you can tune in to go direct:[12:48] Tips for Affiliates Entering the Dutch Market[27:28] The Importance of Affiliation for Consumer Protection[35:00] Compliance and the 95% RuleThe Final Countdown! Affiverse AMPLIFY 2024Virtual Event – March 19 and 20Grow your knowledge and make connections at our unmissable virtual event for Affiliates and Affiliate Managers.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket.Your All Access Ticket (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event. Get your ticket now! Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Collaborative Affiliate Marketing: Building Relationships that Matter!
Feb 22 2024
Collaborative Affiliate Marketing: Building Relationships that Matter!
In this episode, Jenny Gonzalez, Co-Founder and CEO, Rocahead, shares her journey into the industry and offers valuable insights. She emphasises the importance of hustle and continuous learning, highlighting the need to stay up-to-date with industry trends and techniques. Jenny also discusses the changing landscape of traffic sources and the role of technology in affiliate marketing. She encourages affiliates and program managers to find their niche and specialise in order to add value to the ecosystem. The episode concludes with a discussion on upcoming events and the importance of collaboration in the industry.Listen to find out more about:The Importance of Hustle and Continuous Learning.Building successful relationships – crucial for long-term success.Finding your niche and specialising to give you a competitive edge.Collaboration and adding value to each other is key in the industry.Key segments of this podcast and where you can tune in to go direct:[12:00] The Changing Landscape of Traffic Sources[15:00] The Role of Technology in Affiliate Marketing[21:00] Upcoming Events and Learning OpportunitiesGet your On-Demand ticket to AMPLIFY 2024Grow your knowledge and make connections at our virtual event on March 19 and 20.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.Your on-demand access ensures that you have access to all of the content from the two days to watch at a time to suit you AFTER the event.Register for your ticket now!Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Maximising Affiliate Marketing Success in Asia: Approaches and Strategies for Rapid Growth
Feb 15 2024
Maximising Affiliate Marketing Success in Asia: Approaches and Strategies for Rapid Growth
In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone interviews Parul Bhargava, Co-Founder and CEO of vCommission. Listen to this insightful discussion about maximising affiliate marketing success in Asia. They discuss the growth of affiliate marketing in the Asian market, the importance of language and currency localisation, successful brands in the region, and the strategies for success in the Asian market. They also talk about building relationships with affiliates, tracking and analytics, common mistakes in affiliate marketing, and the trends to watch in the Asian market. Don’t miss these valuable insights for brands looking to expand their affiliate marketing efforts in Asia.Listen to find out more about:Affiliate marketing is growing rapidly in the Asian market, driven by factors such as the increasing popularity of gaming and the mobile-first adoption of gadgets.Language localisation is not always necessary in the Asian market, as many countries have a significant English-speaking population and consume online content in English.Building strong relationships with affiliates is crucial in the Asian market, and brands should prioritise transparency, timely payments, and open communication.Content marketing remains a key trend in the Asian market, with a shift towards video content and influencer marketing.Key segments of this podcast and where you can tune in to go direct:[07:14] Language and Currency Localisation[18:10] Strategies for Success in the Asian Market[26:00] The Future for Affiliate Marketing in AsiaGet your On-Demand ticket to AMPLIFY 2024Grow your knowledge and make connections at our virtual event on March 19 and 20.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.Your on-demand access ensures that you have access to all of the content from the two days to watch at a time to suit you AFTER the event.Register for your ticket now!Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Crafting Highly-Converting Creatives for Your iGaming Business
Feb 8 2024
Crafting Highly-Converting Creatives for Your iGaming Business
In this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They discuss the importance of a good brief and provide tips for creating one that effectively communicates the desired outcome to the design team. They also emphasise the need for open communication and feedback between affiliate managers and designers. The conversation covers best practices in design, including the use of colour, imagery, and messaging. The speakers also discuss trends in design and the impact of AI on the industry.Listen to find out more about:Creating a detailed and clear brief to effectively communicate your desired outcome to the design team.Why open communication and feedback are essential for successful collaboration between affiliate managers and designers.Creating a strong and recognisable brand.Considering the user journey and creating designs that are concise, visually appealing, and have a clear call-to-action.Staying up-to-date with design trends and adapting your strategies to different platforms and target markets.Key segments of this podcast and where you can tune in to go direct:[07:23] Working with non-creative people\[12:02] Psychology of design and best practices[21:03] Tips for Affiliate ManagersGet your On-Demand ticket to AMPLIFY 2024Grow your knowledge and make connections at our virtual event on March 19 and 20.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.Your on-demand access ensures that you have access to all of the content from the two days to watch at a time to suit you AFTER the event.Register for your ticket now!Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Building a Thriving Career in Affiliate Marketing: Tips and Paths to Success
Feb 1 2024
Building a Thriving Career in Affiliate Marketing: Tips and Paths to Success
This week, the Affiliate Marketing Podcast welcomes Valery Fly, Senior Affiliate Manager at Alpha Affiliates. Lee-Ann and Valery discuss how Valery's team manages their affiliate relationships and why they choose to have one affiliate account manager for each partner. They also explore the benefits of this approach for both the team and the affiliates. Valery shares three tips for affiliate managers: staying updated on industry news, being patient and building good relationships, and networking to build a strong professional community. Valery also reflects on the mistakes she has made and emphasises the importance of focusing on quality partnerships rather than quantity. Finally, they discuss their vision for the future of affiliate marketing…Listen to find out more about:Managing affiliate relationships end-to-end with one account manager can improve efficiency and provide a better user experience for affiliates.Affiliate managers should stay updated on industry news, be patient and build good relationships, and network to build a strong professional community.Focusing on quality partnerships and avoiding the temptation to take on too much can lead to better results.The future of affiliate marketing may involve more digital technologies to improve networking and create a more relaxed and enjoyable conference experience.Key segments of this podcast and where you can tune in to go direct:[06:16] The importance of learning terminology and gaining on-the-job training.[08:22] Understanding the industry and how to position yourself in the industry.[12:28]  Self-preservation: How to time-manage – the tactics you need to remain fresh and give your clients the best version of you.Get your On-Demand ticket to AMPLIFY 2024Grow your knowledge and make connections at our virtual event on March 19 and 20.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Your on-demand access ensures that you have access to all of the content from the two days to watch at a time to suit you AFTER the event. Register for your ticket now! Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Guarding Your Affiliate Marketing Business: Anti-Fraud Tools and Strategies
Jan 25 2024
Guarding Your Affiliate Marketing Business: Anti-Fraud Tools and Strategies
In this episode of the Affiliate Marketing Podcast, Lee-Ann chats to Rich Kahn, the founder of Anura.io, to discuss the topic of affiliate fraud. Rich explains the landscape of affiliate fraud, its impact on brands and businesses, and the different types of fraud that exist. He also highlights the need for ongoing vigilance and staying ahead of emerging fraud trends. Join them both as they provide practical tips and strategies for preventing affiliate fraud.Listen to find out more about:Defining affiliate fraud.How to stay informed about emerging fraud trends.Prioritising fraud prevention in order to protect your brand and bottom line.Key segments of this podcast and where you can tune in to go direct:[13:38] Identifying potential affiliate fraud.[18:08] Setting up fraud alerts in affiliate programs.[29:21] Practical tips for fraud prevention.Register NOW for AMPLIFY SUMMIT 2024As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.Register for your VIP ticket now!VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Unlocking New Affiliate Traffic in 2024: The Ultimate How To Grow Your Program Guide
Jan 18 2024
Unlocking New Affiliate Traffic in 2024: The Ultimate How To Grow Your Program Guide
This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Wade Tonkin, Director of Global Affiliate Marketing at Fanatics, Inc. In this information-packed conversation, Wade Tonkin shares insights on running successful affiliate programs. The conversation covers the importance of trust and education, data-led conversations to establish value, the resilience of affiliate marketing during uncertain times, gaining trust and support from big brands, moving away from traditional affiliate programs, and earning the channel through partner segmentation. Tune in now to gain all the takeaways you need to grow your affiliate program.Listen to find out more about:Working with Networks.Segmenting and Niche Targeting.Affiliate Marketing's Resilience During Uncertain Times.Key segments of this podcast and where you can tune in to go direct:[11:15] Finding new traffic sources.[24:00] Solving problems for affiliates.[27:00] A time and a place for every kind of partner.Register NOW for AMPLIFY SUMMIT 2024As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.Register for your VIP ticket now!VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
From Novice to Ninja: How to Grow Your iGaming Affiliate Program
Jan 11 2024
From Novice to Ninja: How to Grow Your iGaming Affiliate Program
Welcome to our second episode of the Affiliate Marketing Podcast for 2024. We’re excited to bring you a whole range of topics over this coming season. In the hot seat this week is Roman Bespalov, the Senior Affiliate Manager of Alpha Affiliates and our sponsor for this season. Roman shares his experiences and insights as an affiliate manager, including valuable advice for new affiliate managers entering the industry. Listen to find out more about:Building relationships with affiliates. Leveraging conferences to grow affiliate programs.Campaigns and strategies for affiliate programs. Key segments of this podcast and where you can tune in to go direct:[05:33] Best and worst experiences working with affiliates.[12:33] Tips for getting the most out of industry events. [25:50] Advice for new affiliate managers.Register NOW for AMPLIFY SUMMIT 2024As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.Register for your VIP ticket now!VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Welcome to 2024: Things I Learned in 2023
Jan 4 2024
Welcome to 2024: Things I Learned in 2023
Welcome to the first episode of the Affiliate Marketing Podcast for 2024. In this reflective episode, Lee-Ann focuses on the key learnings and accomplishments Affiverse has taken from 2023. She discusses the rebranding of the company and the huge success of the award-winning Affiverse Agency Team. Lee-Ann also shares personal lessons learned, including: the importance of self-preservation, taking measured risks, and embracing failure. She emphasises the need for authenticity and staying true to oneself in the industry. PLUS, she gives you a sneak preview of upcoming events and offerings for 2024, including a revised AMPP coaching course and a BRAND NEW Affiliate Industry Survey. Listen to find out more about:Lessons learned in 2023. The two incredible virtual learning summits we delivered (AMPLIFY and ELEVATE) along with the new AMLeaders in person training at PLive – ultimately reaching more than 5000+ people in affiliate marketing around the globe.What’s coming up in Season 15. Key segments of this podcast and where you can tune in to go direct:[06:53] Lessons learned from 2023[11:45] Spotlight on clients and future plans [17:00] Time to tell us your plans for 2024Make This Year Your Most Successful, Yet!⬇️Register NOW for AMPLIFY SUMMIT 2024As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.Register for your VIP ticket now!VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Highlights and Insights From This Season’s Guests
Dec 28 2023
Highlights and Insights From This Season’s Guests
We’ve got something special for you on this week’s episode of The Affiliate Marketing Podcast. Affiverse Founder Lee-Ann Johnstone will be taking a look back at some of the fantastic guests we’ve had on the podcast over the past season and has presented a selection of highlights for you to enjoy. Listen to find out more about:Building relationships and the power of data Brand-to-brand partnershipsHow to apply strategies to affiliate marketing. Key segments of this podcast and where you can tune in to go direct:[05:47] How AI is disrupting the industry[18:30] Why communication and authenticity are so vital for affiliate program success[28:00] The path from idea conceptualisation to implementationRegister NOW for AMPLIFY SUMMIT 2024As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.Register for your VIP ticket now!VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you. Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Special Episode: Tackling Tracking & Inefficiencies in Affiliate Program Management
Dec 21 2023
Special Episode: Tackling Tracking & Inefficiencies in Affiliate Program Management
This week, on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Leanna Klyne, Head of Agency here at Affiverse, is your Fireside Chat host. Joined by Affiverse Founder, Lee-Ann Johnstone, alongside Todd Crawford, Co-Founder and VP of Strategic Initiatives at Impact.com they discuss tackling tracking and inefficiencies in affiliate program management. Let’s dive into this hot topic….We would like to wish you all the very best for the holiday season. Thank you for supporting us and for tuning in each week to learn with us. Here’s to all the exciting episodes we have for you in 2024!Listen to find out more about:Industry changes.The importance of using specialist services.Lee-Ann explains what she describes as Affiliate 3.0 and what this means for you. Key segments of this podcast and where you can tune in to go direct:[12:00] Making sure that your program is positioned with the right solutions to help you scale.[15:00] Opportunities to expand in the partnership space.[19:25] Affiliate 3.0.Register NOW for AMPLIFY SUMMIT 2024As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.Register for your VIP ticket now!VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you. Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
3 Important Lessons for Affiliate Managers
Dec 14 2023
3 Important Lessons for Affiliate Managers
This week on the Affiliate Marketing Podcast, we have an audio event to share with you. Recently, Affiverse Agency Director, Leanna Klyne, joined Lee-Ann to discuss ‘3 important lessons for Affiliate Marketing Managers.’ The LinkedIn webinar was widely attended, with plenty of audience participation. Here, they share their biggest learnings from their time in the industry and a few of those all-important lessons learned along the way. Listen until the end to hear Lee-Ann’s predictions on what’s in store for 2024!Listen to find out more about:The importance of building connections.Adding personality into your outreach.How best to invest in your personal brand. Key segments of this podcast and where you can tune in to go direct:[6:00] A real life example of why your personal brand is so important.[11:00] Collaboration for the win.[13:00] How to leverage social media to build your brand.Register NOW for AMPLIFY SUMMIT 2024As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Register for your VIP ticket now!VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you. Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
Cookie Deprecation: A Guide for Affiliate Managers
Dec 7 2023
Cookie Deprecation: A Guide for Affiliate Managers
We have a very special episode of the Affiliate Marketing Podcast for you this week. Last month, Lee-Ann sat down with Cellxpert Founder, Assaf Dor, to discuss the impact that third-party cookie deprecation will have on the affiliate marketing industry. It was one of our biggest webinars yet and we received so much positive feedback that we have decided to share it right here on the podcast. Let’s discover more about what cookie deprecation is, how it has come about, and the measures you should take right now to be ready…Listen to find out more about:Predictions for how and when Google Chrome will roll out cookie deprecation in 2024.Clarity on who all the different players are that need to be engaged.What will change and the tactical tips you need to remain proactive to these changes. Key segments of this podcast and where you can tune in to go direct:[5:50] A look at the browser market share and their approach to cookie deprecation, to date.[8:38] Why it’s important to engage in conversations on program tracking NOW![11:00] How Cellxpert are currently advising clients – an insight into the conversations that are happening.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!
How To Do Affiliate Marketing Strategically
Nov 30 2023
How To Do Affiliate Marketing Strategically
On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about how to do Affiliate Marketing strategically. Not only is Simon the founder and CEO of SK, a strategic marketing agency, but he’s also the author of Digital Marketing Strategy. This is a book that grabbed Lee-Ann’s attention and one that she thoroughly enjoyed reading. Let’s join them as they discuss some of the hottest industry topics…Listen to find out more about:What does the desire for growth actually mean?How to avoid burnout by placing strategy at the epicentre of your Affiliate Program.Why Affiliate is the place to be and the channel to focus on over the next few years.Key segments of this podcast and where you can tune in to go direct:[11:22]: Don’t get pushed into a panic – develop a strategy.[13:30]: The mistake of “looking for the fun” – don’t forget the data.[16:30]: The hot topic of AI – room for improvement? Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!