How Alpharad is Continually Reinventing Himself and His Content

Visionaries: Gaming, Media and the Internet Dissected

Nov 4 2022 • 1 hr 13 mins

Jacob "Alpharad" Rabon IV is a YouTuber, a musician known professionally as Ace of Hearts and an event organizer. Over the past seven years, he's become the most relevant content creator in the Super Smash Bros. community—but as he explains to Jacob, that's not enough. The 27-year-old creator is constantly looking to reinvent himself, push new boundaries with his content and remain steadfast in exploring his creative passions. "The longer you do YouTube, the harder it gets because the more times you have to flip your style, you have to adapt, and then you have to make these conscious decisions where... I understand that this is the direction I need to go to experience growth on this landscape." You can follow Alpharad here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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