PODCAST

The Build Good Fundraising Podcast

BuildGood.com

Fundraising isn't easy, but it should be simple. We take the mystery out of fundraising with practical tips and strategies to help nonprofit leaders grow their revenue and impact so they can do more good in the world.

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#59: Creative deviations in fundraising, with John Lepp
Jun 15 2022
#59: Creative deviations in fundraising, with John Lepp
What does a person get when they make a gift to charity? Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are.And what they get in return is the way you treat them…and communicate with them…and update them.  So, isn’t it our duty to put a lot of thought and care into our donor communications? Don’t we owe it to our community of supporters—and the people we serve—to draw people closer to the work and treat them like they’re an important part of the team?Today’s guest just released a book to help fundraisers create sharp and surprising donor communications that do a much better job of raising money and retaining supporters. John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.His new book is called Creative Deviations. It’s an anecdotal and thoughtful full-colour how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.You can buy the book right here.I learn something new every time I talk to John, so I think you’re going to love this episode. ---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use:  🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode:  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com
#59: Creative deviations in fundraising, with John Lepp
Jun 15 2022
#59: Creative deviations in fundraising, with John Lepp
What does a person get when they make a gift to charity? Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are.And what they get in return is the way you treat them…and communicate with them…and update them.  So, isn’t it our duty to put a lot of thought and care into our donor communications? Don’t we owe it to our community of supporters—and the people we serve—to draw people closer to the work and treat them like they’re an important part of the team?Today’s guest just released a book to help fundraisers create sharp and surprising donor communications that do a much better job of raising money and retaining supporters. John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.His new book is called Creative Deviations. It’s an anecdotal and thoughtful full-colour how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.You can buy the book right here.I learn something new every time I talk to John, so I think you’re going to love this episode. ---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use:  🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode:  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com
#58: A better way to measure and improve donor satisfaction, with Kevin Schulman
May 25 2022
#58: A better way to measure and improve donor satisfaction, with Kevin Schulman
If you’re a regular listener of this podcast, you know intuitively that the donor experience is more important than just getting the gift. Because a great experience leads to greater commitment, and loyalty and satisfaction…and yes, money in the long term. But before you can improve the donor experience—and increase supporter satisfaction—you need to know how to measure it in the first place.  And we’re not talking about an annual donor survey. Today’s guest is going to share the methodology his team developed to measure psychological need satisfaction after every single interaction a donor has with your organization. We're talking to Kevin Schulman, the founder of DonorVoice, and DV Canvass. He’s also the managing editor of The Agitator Blog. Him and his team are focused on using behavioural science to improve fundraising outcomes.And on today's show, we get into: how to setup an ongoing business process to measure donor satisfactionhow to use those scores to improve the donor experiencethe effectiveness of "nudging" in fundraisingwhy the Net Promoter Score has no value for fundraising teamswhy the decision to give and the decision of how much to give are two separate—but related—decisions Connect with Kevin right here.---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use:  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode:  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com
#57: The 5 powerful questions to ask prospective funder to increase your close rate, with Mallory Erickson
May 11 2022
#57: The 5 powerful questions to ask prospective funder to increase your close rate, with Mallory Erickson
Have you ever walked into a meeting with a prospective funder feeling nervous? Maybe you weren't sure how to lead the conversation. Maybe you felt a power imbalance. Or maybe you felt like you were there to beg for money, rather than being there as an equal partner or peer.If you've been there, today's episode is for you.Meet Mallory Erickson. Her mission is to help people like you fundraise more from the right donors WITHOUT hounding people for money. Without feeling like you’re begging. Without feeling like you’re pitching. Without feeling weird and awkward about having the money conversation.In today's chat, Mallory walks through an powerful 5-question framework you can use at your next meeting with a prospective funder.  Connect with Mallory and learn all about her Power Partners Formula right here.---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use:  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode:  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com
#56: How to thank your donors using philanthropic psychology, with Jen Shang
Apr 27 2022
#56: How to thank your donors using philanthropic psychology, with Jen Shang
Have you heard of philanthropic psychology….or phil psych for short? It’s the science behind fundraising that first and foremost cares about stewarding the love that is at the core of philanthropy. So instead of being focused on growing revenue from your donors, it’s focused on growing your donors' human capacity to love others—as well as themselves. And when you help people grow their love for others and themselves, well...the money follows. And you end up raising a lot more. Today on the podcast, we get into how to thank your donors using the principles of phil psych with Professor Jen Shang—the world’s first PhD in Philanthropy, and the world’s only philanthropic psychologist. Jen goes through 5 different levels of thanking your donors. As you listen to this, see if you can rank yourself and find out what level you’re at. ---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use:  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode:  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com
#55: 6 layers of a wildly effective nonprofit culture and brand, with Ted Vaughn and Mark Miller
Apr 13 2022
#55: 6 layers of a wildly effective nonprofit culture and brand, with Ted Vaughn and Mark Miller
How important is your organization's brand when it comes to the success of your fundraising? How about your culture? Today’s guests have a strong point of view: they’re out to prove that how a nonprofit brand operates on the inside is more important than how it looks on the outside. Mark Miller and Ted Vaughn have led nearly 100 rebrands for purpose-driven organizations with their team at Historic Agency. Now they’ve written a book called "Culture Built My Brand: The Secret to Winning More Customers Through Company Culture."And on today’s podcast, Mark and Ted join us to talk about how your internal culture—how your employees  communicate and behave—defines your brand, and influences the success of your fundraising,  more than your logo  or website. LINKS MENTIONED IN THIS EPISODEGet the book Culture Built My Brand Historic Agency---➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use:  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode:  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact:  ---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com
#54: This is how you create a successful phonathon for your nonprofit, with Clinton Crow
Mar 23 2022
#54: This is how you create a successful phonathon for your nonprofit, with Clinton Crow
Have you ever run a phonathon? They're a tried-and-true way of engaging donors and raising money, especially for higher education institutions.However, running a successful phonathon in-house is no easy task.That's why on this weeks' show, we're talking to an OG phonathon strategist, Clinton Crow from LEAD Philanthropy. Clinton signed up to make phone calls at Alma Matter College when he was a student—and was named the school’s top student caller four years in a row. He’s never stopped calling since, and today he’s helped hundreds of organizations run their own phonathons, including PBS stations and museums.You can find out more about Clinton and LEAD Philanthropy right here: Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use:  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode:  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact:  ---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com
#53: Double your income every 72 weeks by building a digital fundraising factory, with Ewald Verhoog
Mar 9 2022
#53: Double your income every 72 weeks by building a digital fundraising factory, with Ewald Verhoog
Would you like to acquire,  keep and upgrade new donors online? And do it all using marketing automation? It's possible—by building a digital fundraising factory. And it's not as complicated as you might think.Today on the show, we're talking to Dutch fundraising expert Ewald Verhoog on how to build a digital revenue engine from the ground up. Ewald is the author of "The almost definitive book about DIGITAL FUNDRAISING', the step by step method to double your individual income."The book details a blueprint on how to grow your fundraising by 1% per week—which means you can double revenue every 72 weeks. And on today's podcast, Ewald walks us through the framework. You can get the book for free (plus shipping) right here: ---- ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use:  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode:  ❤️ And if you haven't yet, subscribed to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and : ---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com
#52: How to implement Profit First at your nonprofit, with Mike Michalowicz
Feb 23 2022
#52: How to implement Profit First at your nonprofit, with Mike Michalowicz
Is your nonprofit profitable? Do you plan to run a surplus every year? When you cost out projects for funders or donors, do you include a profit margin? If that sounds like something you would like to do, but struggle to do, today's episode is for you. Because we’re not talking about generating more revenue—we’re talking about how to keep more of your revenue, using Profit First.Simply put, Profit First is an easy method of distributing your income into different bank accounts that are designated for different purposes. Mike Michalowicz, founder of Profit First and author of a book by the same name, joins us on the podcast today to walk through how you can implement Profit First at your nonprofit. So you can invest for the future growth of your organization. LINKS Get Mike's book Profit First at up for our FREE video mini-course on creating effective fundraising messages at BUILDGOOD Your fundraising team is maxed out. If you ask them to create appeals and newsletters that reliably bring in more donations… how will they have time to steward donors and build meaningful relationships?Our done-for-you fundraising services help you avoid ignoring—and disappointing—donors. So you can raise more money, and do more good.If you want your direct mail, newsletters, emails and landing pages created by a team of fundraising experts for less than the price of an employee, schedule a call at buildgood.com.
#51: How Greenpeace Canada increased monthly giving by 330% using email only
Feb 9 2022
#51: How Greenpeace Canada increased monthly giving by 330% using email only
Monthly donors...we all want more of them! Today we're going to hear how Greenpeace Canada uses a simple email strategy to grow monthly giving. And the good news is: you can do this, too!Greenpeace Canada focuses on using open and honest emails as a core strategy to ask people who have signed petitions to consider becoming a monthly donor. And in just two years, they've grown monthly giving by over 330%, which is amazing.To tell us how they did it, we're talking to Miriam Wilson, who leads digital fundraising and donor engagement at Greenpeace Canada. This is a really practical conversation, and I hope you leave encouraged by the fact that there is a low cost strategy to grow your monthly giving that nonprofits of any size can implement at any time.Today we’ll cover:[2:40] - How email conversions compare to other channels    [7:55] - Greenpeace's schedule for asking for monthly donors via email    [13:44} - Greenpeace's asking of prospects and first time givers    [18:21] - Crafting an effective monthly giving offer    [24:07] - Greenpeace’s 5 segments for email: strategy and segmentation    [39:31] - Miriam's encouragement for nonprofit fundraisers and leaders    Get connected:You can find out more about Miriam and Greenpeace on her LinkedIn profile. Please consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To learn more about how BuildGood can help you raise more money from individual donors, and take advantage of our free resources, visit buildgood.com.
#50: How to turn unsexy offers into fundraising asks that pull in the dollars, with June Steward
Jan 26 2022
#50: How to turn unsexy offers into fundraising asks that pull in the dollars, with June Steward
Your offer is the single most important thing that makes a difference in your fundraising. It's how you move donors toward greater generosity and inspire them to give. But not all fundraising offers are created equal.Many fundraisers struggle to create compelling offers for their causes because they don’t provide urgent and tangible services like food and water and medical care. Their beneficiaries are not kittens or children or an endangered species.The truth is: it is harder to fundraise for some causes than for others. Today on the show, we're talking to June Steward, a fundraising consultant and a copywriting expert, about how you can raise more money with unsexy offers. Today we’ll cover:[3:08] - What is an offer and what makes an offer great?    [08:42] - Tying your offer into your vision    [12:51] - Approaching fundraising for an unsexy offer    [15:10] - Linking your offer to the end benefit    [17:04] - Understanding features vs benefits    [24:26} - June and Mike brainstorm ideas around an imaginary cause    [36:40] - Thinking about what the donor wants to hear and know about your nonprofit    [39:30] - June's encouragement for nonprofit leaders, marketers and fundraisers    [46:16] - Mike's short action plan for your next offer    GET CONNECTED June loves connecting with other fundraisers. You can connect with her on LinkedIn or Twitter or sign up to her newsletter at www.junesfundraisingletter.com. For free resources to help you transform your unsexy offers, you can download slides, a features and benefits worksheet to work out your next appeal offer, and a case study where we transformed the offer and appeal content to raise 4 times the income. www.junesfundraisingletter.com/fp2021webinarPlease consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
#48: The proven framework to raise more money using the phone, with T. Clay Buck
Dec 8 2021
#48: The proven framework to raise more money using the phone, with T. Clay Buck
Few nonprofits are using the phone to talk to their donors and raise funds. It might seem old school. It takes time, and it can feel awkward to call somebody up on the phone and ask for their support. But phone fundraising can be a very effective tool to not only raise funds, but also deepen your connection with your donors. And get to know them for who they are.Today is a masterclass on how to structure a call and how to write a phone script that you can use to guide a donor toward making a gift. To help us do that, we're welcoming back to the podcast T. Clay Buck from TCB fundraising. Clay is a fundraiser’s fundraiser, who has written hundreds of effective phone scripts and has deep expertise in using the phone to connect with donors.Today we’ll cover:[03:03] - The business case for using the phone as a fundraising channel     [12:40] - Introducing yourself and your organization to the donor    [16:56] - Building relationships over the phone    [23:39] - Making the case for support    [28:27] - Being transparent and respecting donors' time    [30:00] - Handling objections from the donor    [36:05] - How to end the call after a refusal    [37:55] - Ending the call with a pledge    [45:12] - Adopting the attitude that you and the donor are working together    [48:05] - Clay's encouragement for nonprofits leaders and fundraisers    Get connected:Clay would love to connect with you. You can find him at tcbfundraising.com or LinkedIn.Please consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
#47: How to advance your donor's hero story with Dr. Russell James
Nov 24 2021
#47: How to advance your donor's hero story with Dr. Russell James
Good fundraisers know that stories work better than statistics, that characters work better than calculations and that whoever tells the best story wins. Still, we sometimes neglect the donor's personal story...the story they are writing with their life. And if we start to understand that story, and those characters, it might lead to transformation gifts. But how do you advance your donor's hero story? What messages will resonate? Today, we are talking to Dr. Russell James, about how to do that. Dr. James is a Professor and Director of Graduate Studies in Charitable Financial Planning at Texas Tech University. In our chat, he gets into his research and insight on how a donor’s story affects their giving. You will leave our conversation with clarity on how to best serve donors through their story and encourage donor generosity.Today we’ll cover:[03:41] - Why Dr. James wants to study the brain as it does estate planning and charitable giving    [06:26] - Enhanced Identity: The value fundraising brings the donor    [12:04] - Identity, Challenge, Victory, and the donor’s story[18:17] - Why the donor's hero story should be the dominant story of fundraising    [23:08] - Not all types of gifts tap into the hero story in the same way [29:50] - Delivering the victory to your donor    [37:50]- The gift is not the victory in your donor's hero story    [39:22] - Understanding the value of different assets from the donor's perspective    [46:11] - Russell's encouragement for nonprofit leaders and fundraisers    Get connected:Dr. Russell would love to connect with you. You can find him on LinkedIn, where he would love to provide all his research and resources for free. Please consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
#46: The 4 steps to building your (personal) brand on LinkedIn, with Anthony Jones
Nov 10 2021
#46: The 4 steps to building your (personal) brand on LinkedIn, with Anthony Jones
LinkedIn is a powerful tool for staying up to date on career opportunities, but it can also make you more valuable as a fundraiser and nonprofit leader by building your personal brand. If you're on LinkedIn and you're not very active, you don't know what to post, or you're not sure it's even worth your time, this episode is for you.Today, we are talking to Anthony Jones about how to create a personal brand on LinkedIn. Anthony is the outgoing Director of Digital Media and Marketing for Ducks Unlimited. For the last 19 years, he has led the organization's digital growth and online fundraising team—haivng raised over $40 million in online donations since 2010. Anthony is also a prominent face on LinkedIn. He's built a large following and his new company provides consulting and coaching services to help nonprofit leaders transform their profile pages into powerful brands for themselves and their organizations. Today we’ll cover:[03:45] - Isn't LinkedIn just an online resume?    [07:41] - Why everyone needs to consider their personal brand    [14:15] - Step 1: Optimizing your profile    [18:27] - Step: 2 How and why you should make posts    [23:08] - Finding your 4 pillars of posting    [27:30] - Step 3: Engaging with other users[30:41] - How to find content you can engage    [31:48] - Step 4: Making new connections and expanding your network    [35:32] - Should you concentrate your energy on your business’ page or your own?    [36:54] - How to encourage your team to build their brands on LinkedIn    [40:53] - Anthony's encouragement for nonprofit leaders, marketers, and fundraisersGet connected:Anthony would love to connect with you. You can find him on LinkedIn, sign up for his online course at buildyourbrandonlinkedin.com, or reach out to him about consulting at JohnAnthonyJones.com Please consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
#45: How to create a money-raising gift catalogue, with Brian Tucker
Oct 13 2021
#45: How to create a money-raising gift catalogue, with Brian Tucker
Gift catalogues can be a great way to meaningfully engage your donors in the work you do—and they can raise a lot of money. But how do you create one? How do you optimize it? How do you develop the offers and the price points? How do you choose which gifts to feature more heavily than others? How do you put it all together? There's an art and a science to it all, and today we get into it all with Brian Tucker from True Sense.  Brian led the development of the World Vision gift catalogue in 2006, and he saw it grow over 300% in a five-year period. Since then he's helped lots of other organizations create effective and successful multichannel gift catalogue programs. On today's podcast, Brian gets into all the tactics and the strategies that go into creating a winning catalogue. Today we’ll cover:[03:01] - Why Nonprofits should consider having a gift catalogue    [07:27] - Print Catalogues and Year End Giving    [10:08] - How large the commitment to a catalogue is    [14:40] - Why you shouldn't treat your gift catalogues like a direct mail campaign    [21:39] - How to conduct a detailed product analysis    [29:54] - Bundling gifts and add-ons    [35:38] - Optimizing your digital catalogue    [43:15] - Fulfillment of a thank you card    [45:44] - Brian's encouragement for nonprofit leaders, marketers, and fundraisers    Please consider subscribing to, rating, or sharing the Build Good Fundraising Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
#44: How to stop being a reluctant fundraiser and start loving your job, with Cindy Wagman
Sep 22 2021
#44: How to stop being a reluctant fundraiser and start loving your job, with Cindy Wagman
On this podcast, we often focus on improving the craft of fundraising. But we rarely talk about the mindset is takes to be a fundraiser—and be proud of it.The truth is, most of us likely started out as reluctant fundraisers. We  "fell into" the job, and learned to love it along the way. And while there is plenty of training out there to learn best practice fundraising, there is little support to help fundraisers change their thought patterns and beliefs around fundraising.Enter today's guest, Cindy Wagman. She's the founder of The Good Partnership and author of Raise It: the reluctant fundraiser's guide to raising money without selling your soul. If you've ever felt like you're selling your soul when you're fundraising; if you've ever felt fear, panic or even guilt when asking donors for money, then this conversation with Cindy will be like healing balm for your soul.Today we’ll cover:[03:26] - What is a Small Nonprofit?    [06:18] - False beliefs about fundraising    [13:27] - Helping your program staff adopt the right mindset[16:54] - How practice changes the story around fundraising    [24:57] - The false belief that a donor will give when they are ready to give not when we ask    [27:53] - Giving the donor the freedom to make a choice    [31:04] - Why it might be arrogant not to ask for money    [36:49] - How to overcome fear of rejection    [41:07] - Scarcity Mindset           [42:19] - Cindy's encouragement for nonprofit leaders and fundraisersGet connected:Cindy would love to connect with you. Our listeners can get her book for 10% off at www.raiseitbook.com using the code BUILD. You can also find her at thegoodpartnership.comPlease consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
#43: How to convert social media fans and followers into donors with Julia Campbell
Sep 8 2021
#43: How to convert social media fans and followers into donors with Julia Campbell
If you are struggling to use social media—particularly Facebook—to drive revenue and contribute to your fundraising, today's episode is for you.We are talking to Julia Campbell, the author of Storytelling in the Digital Age: A Guide for Nonprofits. Julia runs a digital marketing consulting business, where she helps nonprofits stop spinning their wheels on social media and start getting real results.You'll learn how to give donors and supporters what they want. You'll hear why you shouldn't use social media as a megaphone to just promote your agenda. And you'll find out why you should be running Facebook ads all year round.Today we’ll cover:[02:11] - The Catch 22 of Digital Marketing    [08:07] - The business case for why social media matters in 2021    [12:19] - The number 1 thing nonprofits get wrong about social media    [20:00] - The power of targeted social ads    [23:02] - Why you should run ads all year long    [30:23] - Asking followers to start fundraisers for you    [37:14] - Julia's encouragement for nonprofit leaders and fundraisers    Get connected:Julia would love to connect with you. You can find her on her podcast, Nonprofit Nation, and at jcsocialmarketing.comPlease consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
#42: How to turn monthly givers into legacy donors with Ligia Peña
Aug 25 2021
#42: How to turn monthly givers into legacy donors with Ligia Peña
Did you know monthly donors are six times more likely to become legacy donors?They are the most committed and loyal to your organization. They're in the habit of giving to you every single month. And many have been with you for years.Yet, most nonprofits don't really consider monthly donors in their legacy marketing.That's why today's guest is going to show you a powerful way to create long term revenue for your organization by focusing on both monthly giving and legacy marketing together. Ligia Peña is an international legacy consultant with over 20 years of experience, working for large organizations like Greenpeace and small to mid-sized shops.So grab a notepad, pen and a cup of coffee...because Ligia brings so much value in this episode. Today we’ll cover:[03:57] - Common Legacy Giving Myths that need to be debunked    [13:05] - Examples of surprising and meaningful legacy gifts    [17:04] - If asking monthly donors for legacy gifts will hurt your monthly giving program    [23:07] - How to identify which monthly donors we should be reaching out to for legacy gifts    [31:48] - Understanding your donors when you don't have the right information[39:44] - How to start talking to your monthly donors about legacy gifts    [43:01] - Expectations and evaluating your legacy giving program    [50:50] - Ligia's encouragement for nonprofit leaders and fundraisers    Get connected:Ligia would love to connect with you. You can find out more about her and get access to free resources at globetrottingfundraiser.com/Please consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
#41: A 3-step framework to test donor preferences & behaviour with Cherian Koshy
Aug 11 2021
#41: A 3-step framework to test donor preferences & behaviour with Cherian Koshy
Have you ever wished you could read your donors’ minds?  Today's podcast is going to give you a three-step framework you can use to gain some insight into your donors' preference and giving behaviour. We're talking to Cherian Koshy, Director of Development for the De Moines Performing Arts. Cherian is the world's only certified mind genomics advisor in the nonprofit sector. He spends a lot of time trying to figure out how donors think, how they make decisions, and how to use tools and research to actually lead our donors toward greater generosity.The approach he's going to share with you today has been used by some of the world's largest brands to create products that people actually want to buy. You can start using some of these principles too —even if you don't have a huge marketing and fundraising budget.  Today we’ll cover:[2:34] - The problem with getting donor feedback[6:20] - Getting specific about what you want your donor to do[12:08] - Planning the steps to your key behaviour[18:34] - Listing barriers and biases that may get in the way[30:02] - Knowing when to test and how to validate your work [37:21]- Getting into preference analysis[43:20] - Cherian’s encouragement for nonprofit leaders and fundraisersGet connected:Cherian would love to connect with you. If you want to learn more, you can find him on Linkedin and Twitter, as well as, cheriankoshy.orgPlease consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com