The Build Good Fundraising Podcast

BuildGood.com

Fundraising isn't easy, but it should be simple. We take the mystery out of fundraising with practical tips and strategies to help nonprofit leaders grow their revenue and impact so they can do more good in the world.

read less
BusinessBusiness

Episodes

#95: How to use organic content to build trust at scale and attract donors, with Brynne Krispin
May 15 2024
#95: How to use organic content to build trust at scale and attract donors, with Brynne Krispin
Social media isn’t working for most nonprofits.If you’re watching your engagement drop while spending hours on content creation, you're likely about ready to give up on social media for good.And no one would blame you.That’s why we’re continuing our series on new donor acquisition by talking about these challenges head-on.We’re talking to Brynne Krispin from Cause Fokus about how to tap into the power of empathy to actually find supporters online through social media.In our chat, we get into: The challenges of using social media for fundraisingRealistic (and unrealistic) expectations from organic contentIncorporating empathy into your fundraising campaignsBrynne is a social media strategist for nonprofits and purpose-driven executives. Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#94: How Google ads can help you find new donors and grow your fundraising, with Kevin Harwood
May 8 2024
#94: How Google ads can help you find new donors and grow your fundraising, with Kevin Harwood
In our ongoing series on new donor acquisition, we’re talking to one of Canada’s most sought after advertising specialists about how to use Google ads to boost your fundraising. Kevin Harwood manages more than $10m in ad spend for nonprofits across North America, and is at the forefront of what is working…and isn’t. On today’s show, we get into: How to think about online advertising (hint: it’s not about an immediate return on your investment) What options your nonprofit has when it comes to Google ads (search, display, video)How to choose which advertising format makes the most sense for youWhat you can do with a small budgetKevin runs his own consultancy where he works with some of the biggest nonprofit brands to create advertising that builds trust and long-term donor value.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#93: How to attract new donors online using the Google Ad Grant, with Chris Barlow
Apr 17 2024
#93: How to attract new donors online using the Google Ad Grant, with Chris Barlow
We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it. In today’s chat, Chris Barlow gets into everything you need to know to get started with the grant—and he also shares a simple strategy to attract new donors using digital content.  We get into the 3 key steps for a digital donor growth campaign:Creating a valuable resource for a community that aligns with your missionGetting the resource into donors’ hands using the Google Ad GrantConverting these new relationships into lasting supportChris is the founder and Customer Happiness Director at Beeeline, a consultancy that specializes in helping nonprofits grow their mission and donor base through digital marketing.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#92: How to use Meta ads to find and acquire new donors, with Dana Snyder
Apr 3 2024
#92: How to use Meta ads to find and acquire new donors, with Dana Snyder
Have you ever used paid Facebook and Instagram ads to support your fundraising? Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you’re just starting out—and if you’re new to digital marketing.To continue our series on new donor acquisition, we’re chatting with Dana Snyder from Positive Equation, host of the Missions To Movements podcast and Creator of the Monthly Giving Mastermind. Her mission is to equip nonprofits with the knowledge of how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.In our chat, we get into:Myths vs. Facts when it comes to paid adsHow to think about the lifetime value of a donor acquire through adsThe right way to set up a lead generation campaign using Facebook Ads ManagerA step-by-step breakdown of how to automate email list growth using an ad strategyIf you’ve never run ads before, or if you’re a seasoned pro, you’ll find useful and valuable advice here.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#91: How to acquire new donors online, with Jeff Giddens
Mar 20 2024
#91: How to acquire new donors online, with Jeff Giddens
So you want to find new donors online?Then this is a foundational podcast episode for you to listen to.We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.In our chat, we get into: Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone Why trying to understand donors is a better strategy than trying to get them to understand your cause How to think about your new donor acquisition strategy using content offersHow to find, create and develop content offers prospective donors might actually want to download How to build an effective acquisition funnel How to drive traffic to your funnel using paid adsThe key metrics you should keep an eye on to begin testing and optimizing your acquisition funnelAlong the way, we also get into how direct mail—and even door to door fundraising!—can influence the way you think about new donor acquisition online.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#90: The 4 core ways to acquire new donors
Mar 6 2024
#90: The 4 core ways to acquire new donors
You need to retain donors if you want to grow sustainably—but you also need to find new donors. It seems simple enough, but we all want to skip to the “growing revenue” part without investing in both acquisition and retention. It doesn’t work. I’ve tried. You need to work on both, consistently and reliably. If you’re a listener of this show, you already know that listening to donors, engaging them, asking, celebrating and reporting is the best way to keep more of your donors connected, and giving. But how do you acquire those donors in the first place? On today’s podcast, we get into the core 4 ways you can use to find new donors. They are cold outreachwarm outreachcontent and mediaadvertisingNone of them are a magic solution that will grow your donor file. Each of them takes work, time, focus, and yes—money. And all of them work together to make your organization known, and to help you earn the trust of prospective donors. —➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#89: How to set realistic growth goals for 2024—a step by step guide
Feb 8 2024
#89: How to set realistic growth goals for 2024—a step by step guide
Many nonprofits want to see 10-20% growth (or more!) year over year—and are tasking their fundraising team to make it happen without a clear-eyed view of what it takes. It’s not that sustained growth is unrealistic, but it becomes harder to raise more money year after year without investing resources (read: money and time!) in the right things to support that growth.On today’s podcast, we’re going to do a bit of easy math together to see if you’re prepared to meet your growth goals. Don’t worry—we’ll walk you through it, step by step! If you want to follow along, you may want to grab: Your income/expense statement from your last fiscal yearYour overall donor retention rate This worksheet you can download here By the end of the episode, you’ll have a good idea of just what it will take to meet your growth goals for 2024—and if your goals are realistic in the first place. Download: Growth Goal Worksheet —➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#88: The 5 principles of the pre-loaded year that can help you create the ultimate fundraising plan
Jan 24 2024
#88: The 5 principles of the pre-loaded year that can help you create the ultimate fundraising plan
In today’s episode, we dive into the 5 key elements of crafting a winning and simple fundraising plan using the pre-loaded year methodology.It’s the same method we teach in the Fundraising Academy—and the same method we use with clients in our agency work.A lot of organizations struggle to create simple and actionable plans they can execute on. That’s because for most small-to-mid sized nonprofits, complicated plans are…well, too complex to actually want to take action on.But without a plan, nonprofits risk falling short on their financial goals. And they become overwhelmed by the tyranny of the urgent. Enter the pre-loaded year methodology—an innovative approach that simplifies the fundraising planning process by creating a One Page Fundraising plan. The kind of plan you can pin to the wall next to your computer screen. The kind of plan that isn’t overwhelming. In this episode, we explore the step-by-step guide to implementing this strategy, ensuring that your organization not only meets but exceeds its fundraising objectives.BONUS: We walk you through a short exercise called The New Year Reset. Download your copy of the New Year Reset right here.—Download the New Year Reset worksheet to help you guide you fundraising planning: https://buildgood.ck.page/newyearreset ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#87: Can strategic planning really help you raise more revenue? with Kim Bersin
Nov 15 2023
#87: Can strategic planning really help you raise more revenue? with Kim Bersin
Do you feel like you have a focused fundraising strategy? Or does it feel like you’re being asked to do something else every few months?Have you—or your leadership—been so derailed by that shiny, new opportunity (looking at you, TikTok) that you lose sight of what's important?A strategic plan might help—if you approach it the right way.Now, let’s be honest, you might already have a plan in place. It might be sitting on a shelf. Gathering dust. It might just be a long list of lofty goals you want to achieve. It might not even have a strategy at all! That’s why how you approach creating a plan is just as important as creating it in the first place. So in today’s chat, we get into the power of strategic planning and how it can be a tool to keep your team and your leadership focused on raising more revenue and cultivating your donors.We’re talking with Kim Bersin, founder of Donor Speak Consulting.  She works with organizations around the globe and has helped raise millions across charitable sectors.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#86: Fundraising trends from around the world, with Mike Johnston
Nov 1 2023
#86: Fundraising trends from around the world, with Mike Johnston
Today’s show is a special episode—a bit of a global journey of fundraising and discovery with one of Canada’s well known fundraisers.  Fresh off a trip to Europe—including stops in Romania, Slovakia and Holland—Michael Johnston joins us to have a chat about what the social impact sector outside of North America looks like. And what we can learn from it. Michael was trained as a NATO analyst but ended up a direct mail fundraiser in 1987. Many books and clients later, he now works in over 30 countries through his agency HJC New Media.In our chat, we touch on F2F fundraising, mid-level giving, monthly giving and legacy giving through the lens of other countries and cultures. —➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#85: This is how you create digital fundraising content to 10x your reach, with Cameron Bartlett
Sep 20 2023
#85: This is how you create digital fundraising content to 10x your reach, with Cameron Bartlett
What if you could create content for your ads, emails and social media that reached more people than organizations that have 10X your budget? In our part 2 with Cameron Bartlett, we’ll into the formulas he’s used to reach over 125,000,000 people for social good. And the best part? These frameworks work to build an engaged following, whether you have a team of 20—or it's just you. Cameron has helped hundreds of charities like yours fundraise way more, by creating journeys that guide donors from your first interaction to becoming lifelong advocates that grow your cause for you. He’s led award-winning digital marketing campaigns for orgs like New Story, IJM, Compassion, World Vision and Cure. And he is currently building the food tech nonprofit Future Food.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#84: This is how you use SEO to find new donors, with Cameron Bartlett
Aug 23 2023
#84: This is how you use SEO to find new donors, with Cameron Bartlett
More people would give to your organization, if they could only find you.We know ads, emails, and organic social are great ways to reach new potential donors. But some of the scrappiest, most creative nonprofits use SEO to attract new supporters to grow their cause. How? On this week’s BuildGood Live, we’re revealing the playbook you can use to optimize your nonprofit’s online content so you can start attracting new donors. Cameron Bartlett has helped hundreds of charities like yours fundraise way more, by creating journeys that guide donors from your first interaction to becoming lifelong advocates that grow your cause for you. He’s led award-winning digital marketing campaigns for orgs like New Story, IJM, Compassion, World Vision and Cure. And he is currently building the food tech nonprofit Future Food.In our chat, we’ll get into: Why is SEO important for your nonprofitHow does SEO for nonprofits even workHow you can begin optimizing your online content so more people find youHow you can identify relevant keywords for your charity How long does it take to see results from your nonprofit’s SEO effortsWhat tools can a nonprofit use for SEOHow can you track and measure your progress on your SEO efforts—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#83: How to lead your fundraising efforts with digital, with Erik Rubadeau
Aug 9 2023
#83: How to lead your fundraising efforts with digital, with Erik Rubadeau
We live in the golden age of digital fundraising—the most efficient ecosystem in which to test, learn and refine. Digital has immense power to drive strategies that scale and connect deeply with our donors. AND it plays nicely with so many other channels, including direct mail.Yet most organizations use it backwards.Instead of leading with digital, they’re bolting on digital strategies on the back end of other efforts, hoping to get a boost.So how can we learn to lead with digital?On today’s podcast, we chat with Erik Rubadeau. He’s the CEO of Yeeboo Digital, a data driven, full service online fundraising and technology agency. His expertise on digitally led fundraising and tech innovation and adoption has helped hundreds of nonprofits launch new initiatives and grow their revenue.In our chat, we’ll get into: What “leading with digital” means?How to use digital to test new ideas with little risk or investment.How to make the switch from digital as a “bolt on” to digital-first fundraising.Some core tools and strategies nonprofits of all sizes can use to lead with digital.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening!
#82: These core principles of servant leadership can make your fundraising more effective, with Evan Wildstein
Jul 26 2023
#82: These core principles of servant leadership can make your fundraising more effective, with Evan Wildstein
Can the way you lead internally make your fundraising more effective? On today’s podcast, we chat with Evan Wildstein about 10 core behaviours of servant leaders—and how they might just improve the way you fundraise.Behaviours like listening, empathy, healing, building community, and much more. We’ll also get into some super practical ways to activate servant-leadership in your own shop to boost philanthropy.For 20 years, Evan has been a nonprofiteer, raising funds and developing inspiring programs for organizations like The Juilliard School, Rice University, and Asia Society. He recently published his first book, The Nonprofiteer's Fundraising Field Guide. It’s a realistic and inspiring roadmap for anyone who wants to engage with donors, grow revenue and improve philanthropy. It has 30 practical applications you can implement today. And it’s also full of heart-felt stories from nonprofit leaders.Get the book here or connect with Evan on LinkedIn.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#81: If the donor isn’t the hero…who is she?
Jul 13 2023
#81: If the donor isn’t the hero…who is she?
You’ve likely heard that the donor should be the hero in your fundraising messaging. The phrase had a noble intent. It was meant to encourage us to shift our perspective away from meeting revenue targets, and toward finding alignment with our ideal donors’ goals and values. But over time, it became misunderstood. Misconstrued. And misapplied.The “donor as hero” metaphor turned into “the donor is always right”—causing some organizations to do real harm. So is it time to think about a better way to express the way we approach our fundraising?In this freewheeling chat, we get into:The storytelling triadThe phases of fundraising that led to donor-centric fundraising What do people mean when they say the donor is the hero Why can that philosophy—if misunderstood and misapplied—become harmful The difference between donor-led and donor-centric fundraisingWhat’s a better way of thinking about “donor as hero” —➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#80: How to begin acquiring new donors with Meta ads—the smart way, with Ben Stewart
Jun 28 2023
#80: How to begin acquiring new donors with Meta ads—the smart way, with Ben Stewart
If you’ve ever tried running Facebook and Instagram ads to attract new donors, you may have realized it isn’t all that easy.Truth is, an effective paid ads strategy for nonprofits trying to attract new donors is a lot different than running ads for for-profits that are selling products. Yet most of the information you’ll find on running online ads is geared toward for-profits.On today’s BG Live, we’re getting into how you can start to acquire new donors with Meta ads—without wasting a ton of money.Ben Stewart from Louder gets into how you can use lookalike audiences for Facebook & Instagram Ads to help you attract new leads, new event attendees and new donors. It’s an easy place to start, because it allows you to use what you know about your current donors to help you find your future supporters.Ben is on a mission to help nonprofit organizations apply digital marketing best practices so they can raise more funds and do more good. With experience in live event production, vocational ministry, and digital marketing, he helps purposeful brands improve their messaging, marketing, and websites so they can increase their impact on the world.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#79: How to audit your email marketing strategy and increase engagement
Jun 14 2023
#79: How to audit your email marketing strategy and increase engagement
Email remains one of the most effective digital fundraising channels—but how do you know you’re doing it right? How do you balance asking for money, showing gratitude, reporting back on impact and surveying your donors? How much email is too much…or too little? On this week’s BG Live, we’re helping you audit your email marketing strategy—and give you some surefire ways to increase donor engagement.We’re talking with Katelyn Baughan, the owner of KB Digital – a nonprofit email marketing agency. Katelyn has helped some of the most well-known nonprofits with their email marketing strategies and execution, and while she has experience with all marketing verticals, she has a true passion for using email to make a difference.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#78: How email can support a magical generosity experience, with Tim Sarrantonio
May 3 2023
#78: How email can support a magical generosity experience, with Tim Sarrantonio
How do you evaluate your email campaigns?  If you’re a nonprofit—especially one that doesn’t raise tens of millions every year—you may have a hard time finding benchmarks from organizations like yours. Most of the data on benchmarks and proven practices comes from either very large organizations or from for-profit companies. Until now. On this week’s BuildGood Live, we’re talking to Tim Sarrantonio from Neon ONE about the new Nonprofit Email Report. Tim and his team analyzed key email performance metrics from 1,495 nonprofitorganizations of all sizes and missions. They evaluated 37,472 email campaigns (that’s 157,048,634 individual emails) that were sent during 2022, then broke down important benchmarks by list size. In our chat, we’ll get into: The 5 common traits of highly effective emailsThe anatomy of an email that raises more money Words to include (and avoid) in subject linesBenchmarks for open rates, unsubscribe rates and fundraising performanceWhether you’re a large nonprofit with thousands of email subscribers or a smaller org with an audience in the hundreds, you’re bound to learn how to up your email game a little bit. Download The Nonprofit Email Report here—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#77: How donors really feel about their relationship with you, with Justin McCord
Apr 19 2023
#77: How donors really feel about their relationship with you, with Justin McCord
As passionate fundraisers, we’re all pretty good at thinking about how to talk to donors. But sometimes, we're not the best listeners. On this week’s BG Live, we’re joined by Just McCord from RKD about a brand new donor study that listened to donors across a variety of causes. Turns out, donors need us to listen more.In our chat, we’ll talk about: 1. What donors say makes for strong relationships.2. What donors say they want from their favourite causes.3. Two key emotions that stand out above the rest in the research.4. How donor expectations have changed.5. How relationships affect both what—and where—donors give. And we’ll also get into how to transition your fundraising practice to listen first.Justin is the SVP Marketing & Communications at RKD, where he oversees the brand and leads the firm's research efforts. And he’s a nerd for soccer, professional wrestling and dad jokes.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
#76 How to raise the largest gift your organization has ever received, with Gudrun Hofmeister
Apr 6 2023
#76 How to raise the largest gift your organization has ever received, with Gudrun Hofmeister
Do you have donors on your file who could be making larger gifts…but you’ve just never asked? Chances are, you do. And chances are also, you might not even know where to begin to identify them and lead them toward greater generosity (otherwise you would’ve asked them already!).The good news is, it could be simpler than you think. Note: Simple, not easy.On this week’s podcast, we’re talking to Gudrun Hofmeister from Philanthropic Fundraising. She’s an expert in 6- and 7-figure gifts, and she’s spent 15 years managing and preparing for successful capital campaigns. So if you want to secure the largest gifts in your organization’s history, you might find this conversation to be really valuable. Find out more by visiting Philanthropic Fundraising or following Gudrun on LinkedIn.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com