Cutting Facebook Ads Costs: How She Dropped Her CPA by 66% in 90 Days | w/Kaity Griffin

The Art of Online Business

Mar 29 2023 • 50 mins

Have you ever wanted to build a waitlist of qualified people who can’t wait to enroll in your offer? Stick around, because you’re going to love this episode of the podcast


Kaity Griffin is here to teach us how she dropped her cost per acquisition by 66% in three months. She’s walking us through how she collects and uses data to inform her decisions, how she experiments with her ad spend budget, and how she uses a mini offer to build her waitlist between enrollment periods.


Kaity Griffin is a Google Ads expert, trainer, and systems geek.

She is the Founder and Head Trainer at specialist Google Ads agency kaitygriffin.com, where she teaches digital marketers, agency teams, and business owners how to cut through the tricky tech and use advanced strategies to create seriously profitable Google Ads.


A leader in the Google Ads space, Kaity’s specialty is taking complex technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. She's passionate about storytelling through data and numbers and using that insight to make profitable decisions.


In this episode, you’ll learn:

  • What it takes to build the confidence to charge what your product is worth
  • Which ads get the best results
  • How to create a waitlist of high-quality leads
  • How understanding your data and numbers can help you test your process
  • The importance of choosing a checkout system that is user-friendly
  • How to experiment with your ads budget
  • Why you should track how long someone is on your list before they buy from you
  • How Kaity gets a cold audience to buy a $2,000 program
  • The value of using data to make decisions



Rick Mulready's Links:



Kwadwo  [QUĀY.jo]  Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Kaity Griffin’s Links:




Full show notes available at www.rickmulready.com/690




Limited-Availability. Schedule a Strategy Call Now:
Save on two strategy calls + get Slack (or Voxer) support.