In this episode of the Insights Unlocked podcast, UserTesting's CEO Andy MacMillan talks with Ranjitha Kumar, UserTesting’s Chief Scientist about the evolving role of AI in the world of UX research, shedding light on how AI can revolutionize the way we design and optimize digital products. One of the key takeaways from the episode was the remarkable power AI holds in transforming the experience research landscape. By leveraging AI's capabilities, UX researchers and product managers can unlock deeper insights, automate mundane tasks, and streamline their workflows, allowing them to focus on more creative and innovative aspects of their work. The episode also brought up an essential point – the critical role of humans in the research process. While AI can be a valuable co-pilot, it should never replace the human touch, Ranjitha said.