Dr. Adam Kitt is a misfit, doctor of social science, cognitive diversity expert, and head of the Sense Worldwide R&D team. Through ongoing collaborations with University College London (UCL) and The Sense Network, Adam and his team are exploring the science behind breakthrough innovation. The result is a cognitive diversity algorithm that ensures the Sense Worldwide team includes the right perspectives, at the right stages of the innovation process, where they have optimal impact. Adam believes that his findings are going to profoundly impact the way teams of the future are designed and their rate of success in delivering breakthrough results. Learn about the science behind the magic.