Jun 16 2022
Charleys Philly Steaks CEO Charley Shin
In this episode of Take-Away with Sam Oches, Sam talks with Charley Shin, founder and CEO of Columbus, Ohio-based Gosh Enterprises, which counts Charleys Philly Steaks, Bibibop Asian Grill and Lennys Grill & Subs among its portfolio. Charley talks about the brand’s nontraditional growth strategy and how that’s evolved, plus he shares why he thinks Bibibop could be even bigger than the 700-unit Charleys.
In this conversation, you’ll find out why:
Succeeding as a restaurateur starts with quality and presentation
Cook in front of your customers to enhance the quality perception
If at first you don’t succeed, try, try again — and again, and again, and again, and again, and again, and again
A nontraditional growth strategy is great to tap into captive audiences, but once you’ve built affinity with guests, consider spreading your wings
Even if your first act is massively successful, it may not be your last
You must find ways to stay relevant among fast-changing consumer dynamics
Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.
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