Why the Experience Has Become the Brand

Human Centered

Sep 8 2022 • 29 mins

Episode 20: Why the Experience Has Become the Brand

On this episode of Human Centered, host Nick Brunker visits with VMLY&R's Chief Experience Design Officer, Eric Looney to discuss how CX leaders should think about imagining better futures for the customers they serve. They delve into why experience has become greater than the product itself - and the impact that has on design innovation. Plus, they explore what it means to be an Experience Designer at VMLY&R, combatting the "sea of sameness"...how CX pros can (and should) keep up with rapidly advancing technology.

  • Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker
  • Guest: Chief Experience Design Officer, VMLY&R - Eric Looney

We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx