Human Centered On Location at SXSW 2022 - Day 2

Human Centered

Mar 13 2022 • 32 mins

Episode 14: Human Centered - On Location at SXSW 2022 - Day 2

On this special episode of Human Centered, host Nick Brunker visits with VMLY&R Chief Experience Officer in EMEA, Karen Boswell and Will O'Donnell, the Digital Twin Lead for The Mill - who are on location at SXSW 2022 in Austin, Texas.

They give a recap of Day 2 and chat about some key themes, including how leaders can better bring inclusivity to the their employee experience and HR processes. Plus, the trio chat about the impact of an emerging blend of digital and physical environments, and how people  are becoming more confident in engaging with the technologies that power them. Finally, they share some examples of why brands must be relentless in being thoughtful with their customer data - and the pitfalls that occur when they don't.

We'd love to hear your feedback! Email the show: To learn more about the CX practice at VMLY&R, visit