Relentlessly Creating Something from Nothing with Lisa and James Fratzke

Hiring Matters

Aug 7 2023 • 55 mins

Even giants known for their exceptional branding prowess occasionally stumble in their branding efforts. In this episode, Ken Schmitt is joined by Lisa and James Fratzke. Together we unravel the intricacies of effective branding, the courage it takes to embrace calculated risks, and the triumphs and trials of crafting a thriving enterprise from scratch.

Having accumulated over 35 years of experience working with renowned brands such as Walmart, Patagonia, and Dollar Tree, the Fratzke team shares with us how to scale, grow, and outpace the competition.

Get ready to ignite your entrepreneurial spirit, glean insights from industry trailblazers, and uncover the blueprints for building brands that not only stand the test of time but also leave an indelible mark on the ever-evolving business landscape.