When it comes to marketing, it’s not just about selling a product or service - it’s about creating a connection with your audience. To do that, you need to create brand advocates. But how do you do that? And what are it’s benefits? In this episode, I explore the power of brand advocacy. This week I discuss:Why Elon Musk and Beyonce have so many brand advocatesBey-hive as an example of brand advocacyFour additional brands that also have a large, dedicated following of brand evangelistsWhat motivates brand advocatesSteps you can take to create your own brand advocates  Tune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates. Thanks for listening!

When it comes to marketing, it’s not just about selling a product or service - it’s about creating a dynamic connection with your audience. In order to do that, you need to create a love story between your brand and your prospects. But how do you do that? In this week’s episode, we’ll explore some tips on how to help your prospects create a love story with your brand.In this episode, we will explore:Three examples of well-known brands that excelled at this.Why consumers buy (including why they buy things they don’t need)What buyers want to experience and how they want to feelHow and what you can do to boost sales by using buyer psychographics to better connect with your buyers How you can apply your new discoveries to each phase of your buyer’s interaction with your business ultimately creating a buying experience that meets their needs, leaves them feeling valued and understood and leading to repeat business and brand advocacy. Tune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates. Thanks for listening!

Have you fallen out of love with your business? If you've fallen out of love with the work you do, it's time to turn things around by rediscovering your passion and purpose and reconnecting with why you started.The rewards will be immeasurable. Tune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates. Thanks for listening!

It’s Valentine’s day, and there’s no better time to share my inaugural podcast. So, dear listeners, I hope this podcast finds you in good spirits and surrounded by love on this special day. Today, I want to remind you that your business is not just about sales and profits. It's about the people you serve and the relationships you build.By the way, if you’ve fallen out of love with the work that you do or if you need a little inspiration, I invite you to listen now to episode two, “Fall in love with your business again ." Tune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates. Thanks for listening!