Today's guest is Will Ahmed, the Founder and CEO of WHOOP, a wearable fitness tracker that measures a few key metrics to help top athletes and everyday consumers achieve peak performance. You're going to learn that Will is an incredibly sharp young leader. Believe it or not, he's in his early 30s, running a company that was recently valued at $3.6 billion. Running a company at that level requires a whole other level of discipline, when it comes to focusing in on what truly matters. If you want to keep your business healthy, no matter what size a company you lead, it's imperative that you measure and keep your eyes on a few vital metrics at all times. You're going to learn: How problems with athletic overtraining led to a company that helps monitor sleep The hidden side of sleep and the WHOOP tracker How WHOOP can compete with the Apple Watch How simple metrics lead to better decision-making How Will went from student athlete to company builder How Will maintains steady focus through delegation and meditation Why the WHOOP business model emulates Peloton instead of FitBit How to “Growtain” your customers How to be excellent in multiple complication industries at once How WHOOP built promotion partnerships with top athletes and sports networks How to find and develop people who are high intensity AND high humility Why WHOOP pays its employees to sleep PLUS Will’s best advice for entrepreneurs