EP05 - Horace Dediu on micromobility, and what it means for car makers

Looking Out - The Podcast

Apr 12 2023 • 1 hr 38 mins

In this very special episode, Joe and Drew revisit Drew's interview with the father of micromobility, Horace Dediu.

This isn't the first time this interview's gone to air. You may have heard it first time around on Drew's other podcast, The Next Billion Seconds, or on Horace's own Micromobility podcast.

It is, however, the first time we've sat down to discuss the many implications of what Horace shares for automotive design and strategy.

If you want to cut to our analysis, fast forward to these points:

  • what does it mean for the industry to make a worse car, and where might we start? (starting at 24m 57s)
  • how does looking down versus looking out change how we think about designing for automobility? (starting at 50m)
  • and just how screwed are the economics of automobiles in a heavily urbanised future? (starting at 1h 14m 57s)


But of course, we'd love you to listen to the whole thing!

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Show produced by: Chris Frith

That's it for this episode! Thanks for listening.

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And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com