Becoming ICONIC, with Calvin Stovall and John Avola

The Room Block

Apr 7 2021 • 1 hr 5 mins

Do you or your company have what it takes to become, ICONIC? Join me for an engaging and fun conversation with Calvin Stovall, Chief Experience Officer and Iconicity Enthusiast for ICONIC Presentations, and John Avola, a digital marketing leader with 15 years of experience and currently Digital Marketing Principle at FedEx. After a 25-year career in hospitality, Calvin took what he learned about some of the stand-out brands he worked for and created a practical and systematic technique called The ICONIC Framework™ to help organizations achieve and maintain iconic status in the eyes of their customers. In addition to presenting The ICONIC Framework to audiences via speaking engagements and workshops, Calvin and John discuss the essential components to creating staying power and how to build a lasting emotional connection with customers on their podcast, The ICONIC Mindset. In this episode, they share the highlights of The ICONIC Framework, provide expert insight on how to attract and k