2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep, an organization who brings clean, running water to hundreds of American families.George shares the storytelling strategies that have brought to light this significant problem, the work he’s done with the Navajo Nation, and a challenge you can try that will change the way you think about water forever. He also shares more about the intricacies of his digital-first team and the lessons he learned along the way. P.S. I have an audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!In This Episode:The storytelling approach George and his team use that has boosted awareness and contributed to fundraising effortsHow alchemy, magic, and asking tough questions created a powerful culture throughout the DigDeep organizationWhy it’s important to be in control of your marketing message to avoid alienating allies (and why you need a press kit!)Inside the 4Liters challenge, a continuous effort which challenges Americans to live in “water poverty” for one dayResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Learn more about George and his mission at DigDeep and connect with him on LinkedIn. You can also check out the work they’ve done with the Navajo Water Project and St Michaels Association for Special Education. Try the 4Liters challenge to see what it’s like to live in water poverty for a day.Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Spring is the perfect time of year to be testing and iterating. We all want to work smarter, right? In this episode, I’m sharing 5 marketing ideas that I am either in the process of testing or using consistently in my own business.Get ready to hear about a fantastic tool you can use in Instagram to create powerful “conversation starters”, why we all need to jump on mobile-first marketing strategies with SMS outreach, and the incredible ways you can use Chat GPT to brainstorm blog post prompts and SEO-optimized headlines to use in your marketing.Today’s episode also marks the one year anniversary of the Missions to Movements podcast! And I have a pretty big, audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!In This Episode:How to prompt conversations and automated workflows in DMs using ManychatThe importance of having a mobile-first marketing strategy - especially since US residents check their smartphones on average 352 times a day (!)How to search for user-generated social media content with hashtags AND know your unique, best time to postThe most crucial months to be building brand awareness, staying top of mind, cultivating a new audience, and generating new email leadsHow to use artificial intelligence tools like Chat GPT to brainstorm new ideasResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Learn more about the tools recommended in this episode: Manychat, Hustle, Later, Hotjar, and Chat GPT.Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Today we’re diving into one of my favorite platforms… LinkedIn! With 900 million members and an 18% increase in sessions year over year, more and more people are looking to LinkedIn to navigate this new world of work - from getting hired, to connecting, learning, and building personal thought leadership.Did you know that LinkedIn has an incredible resource hub for nonprofits? And that you could be using LinkedIn to connect with future donors?It’s a pleasure to bring in Jazmin Garcia, a Nonprofit Talent Account Executive at LinkedIn, for a super tactical conversation. We talk about LinkedIn’s growth, all the new features you need to try, and how you can easily 6x your engagement.In This Episode:The incredible changes Jazmin has witnessed on LinkedIn over the last 5-10 years, including new features that recently rolled out. The headline? LinkedIn is becoming a “skill space”.All about creator mode and why you should leverage it if you want to grow your reach and influenceHow often to publish new content on LinkedIn (and the secret sauce to getting 6x more engagement)The accessible tools available for nonprofits, including pilot programsHow to connect with potential donors on LinkedIn and raise funds on the platformWhy LinkedIn’s Sales Navigator absolutely crushes over cold calling and will help you create an “above and beyond” personal connectionResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Maximize your nonprofit’s impact by checking out LinkedIn’s Nonprofits Resource Hub and be sure to read the case studies. You can also grow your skills with LinkedIn Learning.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact. In This Episode:The different mentality between giving money vs. creating an impactHow color subliminally induces different moods and emotions without a person consciously realizing it!Boosting conversions and building urgency through the use of active verbs Powerful examples from Leap and the International Justice Mission (would you rather “donate”, or “save your seat on the bench?”)The quick, 5 minute homework assignment that will inspire you to take action on your websiteResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partner:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

There's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it.In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can take right now to update your profile, and why we need to be intentional when it comes to AI tools.In This Episode:Looking at the “mosaic” of your life to pinpoint the defining moments (and why this is a great place to start when sharing your story)How to build thought leadership on LinkedIn to be in the company of other founders, movers, and shakersTania’s powerful tips around showing up as an “approachable authority” How to go visible on autopilot for an entire quarter using Tania’s “Lazy on LinkedIn” strategy (this idea is gold!)The importance of watching your social media analytics so you can repurpose your most popular postsResources & LinksLearn more about Tania’s work at Lumos Marketing, connect with her on LinkedIn, and download her 14 favorite LinkedIn content prompts. She also has a podcast, The Campfire Circle, where she empowers purpose-driven women to build a personal brand that drives change and creates revenue.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Who says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters?Hailey Correll, Senior Director of Social Engagement, has helped the American Red Cross go completely viral on TikTok, amassing over 800,000 followers and 14 million likes!And in just 3 years, Trovon Williams, Senior Vice President of Marketing and Communications for the NAACP grew their Instagram following from 12,000 to 1.8 million by honing their authentic voice.Both Hailey and Trevon are breaking EVERYTHING down in this episode - from their strategies, to how they create content and hire their teams. This episode was previously recorded when I was moderating a panel at Classy Collaborative. I can’t wait for you to tune in!In This Episode:How the Red Cross came up with a unique content strategy for TikTok to attract a Gen-Z audienceTrovon’s secret sauce for scaling the NAACP Instagram to 1.8 million followers in 3 yearsThe breakdown of Hailey and Trovon’s social media teams Why storytelling is a fundamental attribute of success in a social media roleSocial media is no longer a “nice to have” - it’s a necessity, and it’s a reputational issueHow the NAACP and the Red Cross are creating digital advocacy and retaining donorsResources & LinksFollow @americanredcross on TikTok and @americanredcross and @naacp on Instagram.Check out the tools Trovon and Hailey recommend for social media and digital strategy: Sprout Social, Rival IQ, Brandwatch, CrowdTangle, and Google Analytics.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organizat Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Joey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation, a nonprofit agency that celebrates diverse founders and social entrepreneurs. He’s been featured on Techstars, has been an instructor with General Assembly, plus he has over 13,000 followers on LinkedIn, and 57,000 followers on Instagram!We’re diving into all things thought leadership today: why Joey is tactical about contributing content on LinkedIn and why we need to “get over ourselves” when it comes to sharing our voice in a bigger way with the world. As a founder, you have a responsibility to be a leader and to build a strong brand.In This Episode:3 core responsibilities of a CEO and why it’s worth investing in your brand in order to best execute your vision.How Joey forced himself to simplify when it comes to delivering amazing presentations on stage.Why founders should be great storytellers in order to stand out.Personal branding and thought leadership evolves over time. Joey explains why it’s essential to be thinking about what the next 10 years from now will look like.The secret to unlocking MAJOR visibility on LinkedIn without having to write your own posts.Resources & LinksConnect with Joey on LinkedIn (be sure to mention the Missions to Movements Podcast when you reach out!) and learn more about his work at Goodie Nation. Tune in to his podcast, Why Relationships Matter.Download the Hive Life Plan workbook.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Sabrina Walker Hernandez has spent a whopping 25 years working in nonprofit management, fundraising and leadership. Listen to this success metric: she increased operational revenue from $750,000 to $2.5 million dollars and completed a $12 million comprehensive capital campaign in the third poorest county in the United States.Her superpower? She works with small nonprofit staff and boards to build strong relationships that convert more gifts and donors.Sabrina is a GEM in the space and so full of knowledge. Get ready to increase your fundraising capacity and recruit the most engaging board members.In This Episode:Why every grant or partnership with a financial component to it should include the capacity to spend on professional development.How to consciously recruit the right board members and have intentionality in your process so you can fill the gaps without getting burned!Powerful techniques to manage difficult board members and toxic personalities, including how to exit them gracefully.Leveraging tools like StrengthsFinder to tap into the strengths of your board. Who are the cultivators? Who are the door openers?Sabrina explains “the fear of the 5” and why we need to make the ask when it comes to board fundraising (only 5% do!)Nonprofits need to be better at the “thank you” to foster stewardship. When board members pick up the phone and make the call, an endorphin rush will follow.Resources & LinksConnect with Sabrina on her website, Supporting World Hope. You can also find her on LinkedIn, Facebook, and email at sabrina@supportingworldhope.com. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization!  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

One of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project, a giving movement that empowers 14-18 year old teens to help others. In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to give 1,000 “VINGs” to uplift amazing women in need.Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.In This Episode:Liz reveals why philanthropy is like “speed dating” and what stands out to her in a sea of grant applicationsHow Liz landed a dream partnership with Meghan Markle and her nonprofit organization, Archewell Foundation (in just 2 weeks!)The hilarious story of how actress and comedian Tiffany Haddish became a spokesperson for GrouponWhy standout qualities like authenticity are most important when seeking a celebrity spokesperson or brand partner to represent your nonprofitHow to get your hands dirty and join a board or committeeLiz’s aspirational views of the next generation and why she firmly believes that every Fortune 500 CEO should run a non-profit for a year.Resources & LinksCheck out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Connect with Liz at liz@lff.com or on LinkedIn. She welcomes hearing from you! Learn more about VING and The Archewell Foundation. Tune in to Meghan Markle’s podcast, Archetypes.Discover the selfsea app from Pure Health Exchange.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Taylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele, a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible.Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want your vibe to be? What actually matters to your audience? Is your content speaking to their aspirations and motivations? Branding and marketing are not the same thing - and they need to be thought about separately. Let’s dig in.Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.In This Episode:What you NEED to ask yourself if you’re planning to audit your branding and marketing efforts this year.The importance of “dumbing down” your brand positioning statement to a 5-year old’s level, without the jargon.How the simple act of refreshing your logo can instantly level up your credibility and professionalism (and newsflash? You don’t need to invest in a 6-figure agency to get something that looks great).A behind the scenes look at how Taylor helped Alzheimer’s New Jersey reimagine their social media presence by transforming their message to be more human-centric.The incredibly affordable “unlimited graphic design” service Taylor created through her off-shoot brand, Creative Shizzle. Pricing starts at just $99 per month!Why we have to have a consistent drumbeat in our branding and marketing in order to play the long game.Resources & LinksCheck out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Learn more about Barlele if you’re looking for white glove branding or marketing strategy services and social media management. And check out Creative Shizzle if you need graphic design support. Connect with Taylor on LinkedIn.Tune in to Episode 19: Creating a New Revenue Stream for Your Nonprofit, with Paige Chenault of The Birthday Party Project.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)? Together, they co-founded an incredible nonprofit called The Creative Ladder, focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and elevating a new generation of creative leaders.Today, I am honored to speak with Dionna about the launch of The Creative Ladder, its mission, and more importantly, how we can ALL play a part in changing the future of the creative industry together. Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.In This Episode:How a chance invitation to Adweek’s Brandweek led Dionna to connect with Ryan Reynolds and David GrinerDionna shares a behind the scenes look at what it was like to launch The Creative Ladder at the Cannes Film FestivalThe power of intimate events and why The Creative Ladder focused on these tracks at their bootcamp: Advancement, Authenticity, and FocusHow we can help recruit the next generation of creative talent from underrepresented communitiesWhy having a strong sense of self leads to maximum creative outputThe importance of making connections (including how I landed a senior position at a top PR agency through a LinkedIn message!)Resources & LinksCheck out The Creative Ladder and follow them on Instagram at @creativeladderorg, along with their sister organization, Group Effort Initiative. And see what co-founder Ryan Reynolds wants you to know about his nonprofit in this short video.Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Are you ready to get intentional with your money, mindset, and marketing? Well, I can’t wait to introduce you to some of my best friends in business, Ellen, Renee, Tiffany, and Elise.As we step into 2023, we thought it would be fun to co-host a 2-hour workshop on January 12th, and today, we’re giving you a sneak peek. Whether you are a CEO, a founder, a business creative, or a nonprofit marketer, this is designed for ALL of you. And shocker? The price point is $23!If you’re ready to get in on all of this amazing goodness, be sure to tune in and click here to sign up for the workshop.Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.In This Episode:Renee explains how our “upper limit” can self-sabotage and negatively impact our ultimate career success, wealth, and happiness.Elise reveals the three things that often prevent people from achieving their goals (plus, if you join the workshop, you’ll get the exact visioning and goal-setting strategy she used to leave her job at Google, buy a house, and grow her multi-six-figure business).Tiffany shares about her secret formulas (typically reserved for her top-paying clients) that will transform your approach to pricing.Ellen tells us about the impact of building her business in public through sharing quarterly income reports.I share the top two social media platforms I’m focusing on in 2023, and why I changed my thinking around feeling like I needed to be on EVERY platform.Resources & LinksJoin me and my personal mastermind group on January 12th for a 2 hour workshop: Let’s Get Intentional. With (5) 20-minute personalized workshops, you’ll walk away with a 2023 mantra, a visioning workbook, clarity on your offerings, an understanding of your business numbers, and a social media plan uniquely crafted for you. Sign up here for only $23!Connect with Renee Bowen, Elise Armitage, Ellen Yin, and Tiffany Napper and we can’t wait to meet you at the workshop!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Having a passionate group of email subscribers is SO important for ANY business. In this episode, I share a wonderful email & case study I received sharing how one organization followed my Lead Generation Social Ad Campaign strategy to generate more than 600 new email leads at LESS than $.50 using social media ads.Want the strategy too? In the episode, Hannah followed my: Grow Your Supporter Email List Course Pick which ad course fits your goals!Visible Reach In A Week - Increase your visibility & brand awareness for only $3/dayGrow Your Supporter Email List - Learn how to launch two lead-generation social ads on Facebook and Instagram to instantly attract the right people and grow your email list with passionate new supporters.Find & Retain Digital Donors - In 37 minutes, learn how to launch two donation ad campaigns designed to attract new and existing donors!Have questions about which course might be best for you or want more details about 1:1 VIP Ad Days? DM me on Instagram @positivequation or send me a note on LinkedIn! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

This episode speaks to the soul of this podcast, which is turning your mission into a living and breathing movement. Executive Director Gabrielle Martin from the Burrell Foundation shares an incredible launch story of an art exhibit, the Art of Being ME, which features personal stories of more than 25 individuals who share their lived experiences with mental health and substance abuse. What started as a local exhibit in Kansas City is making waves all over the nation. This is truly a wonderful way to wrap up this year and I can’t wait for you to meet Gabe!Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about the Burrell Foundation and the Art of Being ME Exhibit. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Picture this - you have a deadline of 45 days to raise $8 million dollars. What would you do? Vance Roush, Founder and CEO of Overflow and Pastor at VIVE Church in the San Francisco Bay Area will tell you EXACTLY how he did it, nabbing an iconic $32 million dollar building across the street from Google, thanks to the support of over 700 families. And hint? It has to do with non-cash assets. Are you intrigued? This might open your eyes to an entirely new opportunity for your donors to give.Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about Vince and book a demo with his team at Overflow. Vance is also all over social media and you can connect with him on Instagram, Twitter, LinkedIn, or email at vance@overflow.co.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

If you've been looking for an episode on how to pitch the media, here it is! Krista Ferrara made the switch from TV news to in-house PR at HHM Health and year to date, she has put her small nonprofit in the news 45 times! This press has led to increased social media growth, new donors, and a significant jump in donations during their annual North Texas Giving Day. Krista is giving away her juiciest tips today, including how to craft a press release that will immediately garner attention (and a response!), what NOT to do when reaching out to reporters, and the raw numbers behind her results.Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Connect with Krista on LinkedIn, Instagram, and Facebook and learn more about HHM Health.Stuck setting up your Facebook Ads business account? Watch this YouTube video where I break it down step-by-step in just 8 minutes.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Google Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work. Today, Chris Barlow from Beeline Marketing is breaking it all down for us in this in-depth case study. He’ll share how one of their clients used this exact strategy to bring in hundreds of new leads each month. This episode was so much fun for me to dig into and I truly hope you geek out as much as I did.For the month of December, I'm bringing together some amazing experts who are sharing powerful marketing case studies that have triggered exploration and innovation. Check out Episode 47 with Krista Ferrara to hear the secret to generating over 40 media hits in a year!Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

We are officially nearing the end of 2022. And what a year it has been. I feel like the word I've been saying on repeat lately is “wild!”Today’s episode is a special one, as I have an important announcement to share that I’ve been keeping a secret for a long time, plus I’m revealing 10 of my most loved tools and services I’ve been using at Positive Equation that should spark some new ideas.I’m also sharing what you can expect from December’s episodes (which will include quite a few tactical, short-form case studies, including a Google Ad grant strategy that generated 250 new leads!)If you have literally five seconds right now while you're listening to drop a review, that would make my Christmas so special. Thank you!Shop Dana’s Favorite ThingsNuuly: My favorite place to rent fun clothes for speaking gigs and trips. Get $10 off your first month.HelloFresh: Delicious meals and saves me so much time meal prepping! Get $150 off.Honeybook: All of my contracts and invoices come from Honeybook and it’s so seamless. Get 20% off.100 Degrees Consulting: One of the BEST investments I made in my business this year was hiring a part-time CFO through 100 Degrees Consulting, who specialize in working with small businesses and nonprofits. Make sure to mention me when you reach out!Agency In Your Pocket: Jackie Muscat is a gem and is so talented. Every month, I get two pieces of custom ad copy written, 10 beautifully designed ad images, 8 live support calls every month, and a private community. Learn more about her services here.Flodesk: If you like the design of my emails, that’s all Flodesk! If you want to try them out, you’ll get 50% off your first year! It’s also so easy to use and set up automated sequences and workflows.Klean13: If you notice a low open rate in your emails, you might want to go through and clean your email list out from time to time. Klean13 will verify all of the emails in your list. Check them out here.Buzzsprout: I use Buzzsprout to host my podcast and it’s been a great experience. They host all of my episode files and ad spots, plus provide helpful stats and analytics. Get $20 off when you sign up with my link.Podcasting for Creatives: This is the incredible team I use that makes my podcast sound amazing. Email me at dana@positiveequation.com if you’d like an intro to my podcast editing team!MemoryFox: A beautiful, easy way to help scale your community stories. They also have an integration with Canva. If you have any events coming up, it’s a seamless way to gather all of that content. Learn more here. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Get your notepads ready because Jane Pfeiffer, Founder and President of branding, web, and advertising agency Fieldtrip, is teaching us how to make our branding stand out, level up our marketing efforts, and why we need to start with a job description if we’re thinking about revamping our website.In this episode, we go in-depth on three core topics: branding, websites, and advertising. Jane and I also discuss a fun “Triple A” exercise that will help you define your audiences, improve your conversion rates, and help your audiences much more effectively become advocates (you won’t want to miss this part).If you’ve ever thought your brand is too complex or not “sexy”, Jane is about to prove you wrong!Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about Jane at Fieldtrip and connect with her at janep@hellofieldtrip.com. Check out Jane’s client, The National Stem Cell Foundation and see their beautiful branding work. Jane also has an in-depth case study you can read about.See the work Jane did with the Kentucky State Parks Foundation.Watch Jane’s video about the Mission Multiplier, which breaks down more of her framework around awareness, alignment, and advocacy.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

If you're not an avid listener of the We Are for Good Podcast, you will be today after this episode! I have been so fortunate to become close friends with Jon McCoy and Becky Endicott over the past two years. With 35 combined years of experience in nonprofit development and marketing, they launched the We Are for Good brand and podcast in 2020. Ever since, their community has taken off like wildfire and they have quickly scaled to a top 1% “bingeable” podcast with more than 300 episodes and 250,000 downloads! Jon, Becky, and I talk about the power of community (including the magic of one-on-one interactions), the importance of cultural moments and using them as an invitation to spark conversation with your advocates and donors, and how they use their podcast as a springboard to fuel more content.Episode Partner: This episode is presented by Givebutter and MemoryFox.Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place. P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!Click HERE to watch our webinar replay!MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!Resources & LinksIf you want to make this Giving Tuesday even butter than last year, catch the replay of my free webinar with Floyd Jones, How To Set Up Your GivingTuesday Campaign in 1 Hour Without Pulling Your Hair Out! Go to positiveequation.com/givebutter to watch it and find out how your organization can qualify for $50,000!Connect with Jon and Becky on LinkedIn or via email: jon@weareforgood.com and becky@weareforgood.com. Tune in to the We Are for Good Podcast and learn more about Jon and Becky’s incredible vision that serves the social impact sector. To continue the important conversations they’re having, join their free community on Mighty Networks.Becky’s favorite episode of their podcast is Episode 33, The Story of Gaining Ground Literacy with Lisa Shotts and Kirby Mackenzie. Jon’s favorite is Episode 261, Solving the Leadership Crisis + The Mission of Global Citizen Year with Abby Falik.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positiveq Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!