Are you ready to elevate your marketing game and achieve maximum results? We sat down with Erik Huberman from Hawke Media, a digital marketing agency that has been revolutionizing the industry with their cost-effective, a la carte marketing solutions. Eric shares his journey of building and growing his marketing business over the last nine years, and the innovative approach his team takes toward digital marketing - you can think of him as your outsourced CMO.Throughout this episode, we discuss the importance of sticking to tried and true marketing methods while also exploring new opportunities, like TikTok. We also dive into summer marketing strategies, the balance between in-house and outsourced marketing, and the advantages of having access to a fractional CMO.Don't miss this insightful conversation packed with practical tips and strategies to help you make the most of your marketing efforts! We wrap up by discussing the importance of critical thinking when consuming content from social media gurus and the success of a houseplant company's marketing strategy that focused on building relationships with customers. Listen in and prepare to be inspired to take your marketing to the next level.Resources & LinksLearn more about Hawke Media and connect with Erik on LinkedIn.Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Ever wondered about the ins and outs of self-publishing a book and the journey that comes with it? I'm so thrilled to have Imani Collective founder and CEO Jenny Nuccio back on the show to share the story behind her incredible accomplishment of writing her second book, Let It Be Wild. Join us as we dive into the writing process, the growth of Imani Collective, and how postpartum anxiety and traveling across the country in an RV to over 42 states fueled her journey.Jenny also reveals exciting details about their sustainability focus, the launch of Wild Soul Coffee, and how she plans to embark on a book tour with purpose.To wrap up our inspiring and insightful chat, Jenny encourages us all to embrace failure as a learning opportunity, refining our character in the process. Plus, you'll hear some of Jenny's favorite book recommendations to fuel your own writing journey.Resources & LinksConnect with Jenny on her personal website and learn more about Imani Collective. Her brand new book, Let It Be Wild, can be purchased on Amazon, or through her website where you can also see the dates for her upcoming book tour.Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!Jenny recommends the books Crazy Love by Francis Chan, You Be You by Jamie Ivey, and From Basement to Sanctuary by Holly Hayes. She also loves the podcast Plucking Up with Liz Bohannon.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Martine Resnick believes that if you intentionally build your community and your network with high-quality connections, you can go so much farther, quicker, faster. And it’s also a lot more fun.After 20 years in corporate working for The Cartoon Network and Bumble & Bumble, Martine and her partner Eileen opened The Lola, a welcoming, purpose-driven women’s co-working space and community in Atlanta. What’s even more impressive? They secured their first 300 members before ever opening their doors!Martine walks us through her strategic strategies for raising money and making connections, the power of “Founder’s Circles”, how partnerships have been critical to their growth, and how they build community thoughtfully and organically.In This Episode:Martine breaks down her entrepreneurial journey, following 20 years in corporate (The Cartoon Network, Bumble & Bumble, etc.) to community being the catalyst for opening The LolaHow Martine found her business partner Eileen, plus the benefits of this complementary pairing (more collaboration, leveraging one another’s strengths)The intentionality behind how Martine cultivated community in Atlanta, hosting small events for 1-2 years BEFORE even opening their doors Why we need community and high-quality connections to stay accountable to ourselves and grow fasterHow Martine creates “stickiness” in her community and uses clear communication, resulting in stronger retention and more engagement from her membersResources & LinksConnect with Martine on LinkedIn and check out her beautiful co-working space in Atlanta, The Lola. Download her free guide to learn how to build high-quality connections in business.Martine recommends using Mighty Networks as an online community platform. Click here to start a free trial.What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th! Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Google Analytics is getting a HUGE facelift to GA4 on July 1st and today, we’re breaking down everything you need to know so you’re prepared for all of the changes. I promise it’ll be well worth the effort.Caroline Griffin is a marketer on a mission and truly my partner in crime when it comes to digital marketing. You’ll hear what you need to do right now, how this new shift to GA4 can tell you even more about your donors, and why it’s essential to take action on this now. This is going to be a super tactical episode and very noteworthy!If you’re interested in hiring Caroline to configure GA4 for your organization, click here to fill out her inquiry form.In This Episode:The massive changes coming to Google Analytics on July 1st, and how this pivot means we can better model data and track people’s actions as they move through our websiteHow to get GA4 set up properly, beginning with the first step of adding a snippet of code to your website using Google Tag ManagerWhat nonprofits can expect to invest in getting their GA4 properly set up by an expert (plus, DIY options including a free certification program)How GA4 can help you connect the dots to see where people are dropping off in your supporter journey and which pages they spend time on before making a giftResources & LinksLearn more about Caroline on her website, Marketer on a Mission or find her on LinkedIn. If you’re interested in Caroline’s GA4 configuration services, fill out her inquiry form.What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th! Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Marketing can be a very misunderstood word, but hands down, it’s a necessity if you want to create a consistent stream of lifelong donors and supporters. Do you have a strong creative strategy? Have you gotten stuck committing the dreaded “random acts of marketing”?Today’s guest is Vik Harris, the co-creator of charity: water, a self-proclaimed marketing and branding nerd, and a nonprofit coach who helps organizations hone their leadership, marketing, and fundraising skills.We’re about to go behind the feed and dive into some of her most provocative and powerful marketing strategies so you can walk away with tangible tips around conversions, messaging, and how to captivate someone’s “lizard brain”.In This Episode:The dangers of committing “random acts of marketing” and why charity: water intentionally plans their content 12-16 months in advanceVik breaks down her 3-part marketing engine, consisting of captivate, convert, and keep. Our job is to appeal to the LAZIEST person who doesn’t have time to learn about your nonprofitHow an incredible opportunity with Saks Fifth Avenue in New York City helped charity: water capture attention with something novel and differentWhy conversion is all about simplicity, taking away friction and countering objections, plus how to ascend donors up the “donor mountain”The importance of finding a home in your marketing messaging for joy and lightness, no matter how deep, serious, or dark your cause isResources & LinksLearn more about Vik on her website Mission Critical and follow her on Instagram at @vikharrison. You can also join the waitlist for her course, Critical Mass, so you can learn how to master modern marketing for your rising nonprofit.What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th! Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Kimberly Bryant started a movement out of a passion project. Black Girls Code has scaled significantly over the years and now has over 15 chapters across the United States and DREAM partnerships with brands like Google, TikTok, Verizon, the NBA, and Capital One.This inspiring conversation touches on so many pillars of growing a nonprofit organization from the ground up. You’ll hear Kimberly’s “founder’s story”, her obsession with building their brand and making it pop, and how she scored all of those incredible brand partnerships for the long-haul. Plus, Kimberly shares the new trailblazing venture she’s creating with Black Innovation Lab, a space to help marginalized founders and entrepreneurs build pathways to financial freedom and ownership.In This Episode:How the power of story, authenticity, and vulnerability helped Kimberly expand Black Girls Code so rapidly in the early daysKimberly’s scrappy approach to creating their digital footprint, from leveraging volunteers and stock images, to pro-bono supportThe first role Kimberly hired within marketing and how she remained flexible to move people within the organization, especially if it was a better match for their talents and passionsHow Kimberly secured a multimillion dollar grant from Google to fund their New York headquarters (and how she ensures partnerships aren’t just “one and done”)The moment where Kimberly saw an article on Twitter, which inspired her to turn an abandoned, historically Black college, into what will become the Black Innovation LabResources & LinksLearn more about Black Girls Code and follow Kimberly on Twitter and Instagram at @6gems. You can follow ASCEND Ventures Tech on LinkedIn to learn more about the Black Innovation Lab.What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th! Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

“No lever influences people more consistently than culture.”Marcus Collins is the author behind a new book that I’m absolutely obsessed with, called For the Culture, and he’s also the Chief Strategy Officer at Wieden+Kennedy, a global advertising agency best known for their work with mega brands like Nike and Budweiser.We’re digging into all things culture today - starting with the premise of understanding culture and its influence on marketing, shared beliefs, the “identity marks” of branding, and how consumption becomes a proxy for culture.This conversation is SO good and I can’t wait for you to tune in.00:02:29 Culture is a powerful connection.00:10:21 Culture is the cheat code.00:13:59 Find connection through identity.00:20:23 Believers, not fans.00:24:59 Believe, then sell.00:30:25 Spread the culture gospel.00:31:36 Digital transformation is possible.In This Episode:How Budweisier cemented themselves as a cultural product through their marketing communications and commercialsPatagonia’s conviction and beliefs that have led to their ultimate success, plus, hear about one of their infamous Black Friday campaignsWhy our purchase of branded products tells the world who we are and translates to finding community How Nike put a stake in the ground around a cultural moment, causing a 6 billion dollar market increase for their brand after it happened (!)Marcus breaks down a beautiful and simple framework - get ready to write this down and iterate on itThe tremendous amount of empathy and curiosity that are required to “find your people”Resources & LinksWhat inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th! Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!Connect with Marcus on his website and on all the social media platforms at @marctothec. Be sure to check out his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. You can also learn more about his agency, Wieden+Kennedy.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Have you ever found yourself nervous or vulnerable around making an ask to a major donor?Today’s topic is all about fundraising - from creating high-converting email asks, to leveraging marketing in your post-gift strategy, and how to use “funder mapping” and “asset mapping” techniques. We also dig into activating empathy, connection, belonging and identity in relationship to our donors.Mallory Erickson is a business bestie of mine and an incredible fundraising consultant who helps nonprofits raise more from the right funders. As Mallory says, “Great fundraising is not an ask - it’s an offer!” In This Episode:How to navigate awkward and sometimes anxiety-inducing fundraising conversations, and making it more about what you and this person can build togetherWhy talking about fundraising doesn’t need to feel “transactional” - it’s important to reframe that you’re asking for more money so you can create a bigger impact Building trust with your donors by being open and honest about the numbers - all too often, organizations are downgrading their donorsPutting a Donate button at the bottom of your email is not making an ask - use storytelling and segment your messaging to specific donor personalities and identitiesMarketing and fundraising need to work together cohesively, especially after a donor’s first giftWhy we need to take care of our nervous system and fundraiser wellness while fundraising. We can’t raise money from an activated, stressed out, and overwhelmed state and actually see the results we wantResources & LinksConnect with Mallory on her website, watch her free webinar, and learn more about her Power Partners Formula. Follow her on LinkedIn or on Instagram at _malloryerickson. Mallory also hosts a podcast, What the Fundraising.Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2023.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Your branding is living and breathing ALL the time. No matter the stage you’re in, there’s always something you can be massaging.Today’s episode features one of my favorite humans - Lauren Atherton, founder and creative director of HeartSpark Design. She’s also the website designer for my monthly giving mastermind program and is a whiz at all things design and branding.According to Lauren, the magic of going through a rebranding process is that it helps nonprofits better understand themselves, who they are, what they do, and how to communicate with confidence.Has your organization changed since your last rebrand? Have new donors plateaued? Are you feeling embarrassed about your website design or your copy? It’s time to bring it all back into alignment, and this value-packed conversation will inspire you to do just that!In This Episode:How to know when your organization is in need of a rebrand (for example: when people in your organization don’t have a clear idea of what you do!)What constitutes a brand beyond logo fonts and colors, and what a rebranding might actually involve (think website refresh, messaging work, and a more consistent brand style/identity)The importance of connection and curiosity-building in your branding. How does your audience feel about your cause? How does your nonprofit alleviate/solve that problem?How one rebranding project with Children Striving Together helped the nonprofit acquire a grant with Nike and improve website analyticsWhat to consider in a website assessment (goals of the site, first impressions, navigation/structural system, etc.) and Lauren’s favorite content management systemsThe Matchbox Method, designed by Lauren, which is one of the first branding courses of its kind meant to teach practical, tangible branding strategies for nonprofitsResources & LinksYou can follow Lauren and her work on her website and on Instagram. Be sure to check out the Matchbox Method, one of the first branding courses of its kind, which launches in May.Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2023.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

I read Good is the New Cool: Market Like You Give a Damn by Afdhel Aziz five years ago. And let me tell ya - reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time. Afdhel joins us on today’s show to talk about how more and more people are looking for purpose in their work – and how more and more companies are adding meaning to their missions. In fact, purpose-driven consumers will even pay a 35% price premium on a product, “voting” with their wallets AND their values. You’ll hear how to win over these conscious consumers.Afdhel is an absolutely amazing teacher, author, and speaker, and his wisdom is extremely applicable, (especially about stories), which he says is a nonprofit’s “greatest currency” to get people to care!In This Episode:How Afdhel’s 20-year career in brand management was shaken during a trip back home to Sri Lanka for his brother’s wedding (the country was hit by the 2004 tsunami!)Winning over conscious consumers who want to buy from brands who care about big issues – and why this can be the lynchpin in them choosing YOU over someone elseWhy stories are the greatest asset you have as a nonprofit – plus, the different layers of purpose according to Afdhel (brand purpose, corporate purpose and individual purpose)What brands have learned from nonprofits, and what nonprofits need to learn from successful brandsHow to attain employees who want meaning and purpose in their work (and how companies are painting a bigger picture when attracting talent)Why nonprofits and brands need to stop hating on each other and instead, learn together to help solve the world’s problemsResources & LinksCheck out Afdhel’s podcast, Good is the New Cool (and his favorite “fun” podcast, The Rewatchables) and his books, Good is the New Cool: Market Like You Give a Damn and Good is the New Cool: The Principles of Purpose. To learn more and to get in touch with Afdhel, you can visit his website or connect with him on LinkedIn.Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Newflash: You’re probably not emailing your list enough!In Q4 of 2022, Jess Campbell, founder and principal at Out in the Boons, wrote over FOUR HUNDRED emails for nine campaigns! As you can imagine, she learned a lot, and she’s here today to share the nuts and bolts of email marketing - from coming up with creative subject lines, to personalizing and segmenting your email content.While most nonprofits are emailing their lists one or two times a month, Jess says we need to be more consistent. I have no doubt this episode will inspire you to rethink your email strategy.In This Episode:Why we need to be more consistent with emailing our lists (and 1-2x per month is not enough!) Jess aims for three emails a week for each of her different audiences.How emailing your list more often can actually lead to a healthier list, more open rates, more clicks, and more engagement.Jess’s origin story of falling in love with nonprofit fundraising, and the “slap in the face” moment that inspired her to launch Out in the Boons.Why shorter subject lines (with an emoji!) tend to have higher open rates.The industry standard benchmarks for open rates across all nonprofits and the best cadence for structuring a welcome sequence.How to convert your social media followers to join your email list (because the people who are paying attention to you across different channels are your most engaged supporters)Resources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Learn more about Jess’s company, Out in the Boons and DM her on Instagram at @outintheboons_. She is also on TikTok and LinkedIn.Jess and I recommend email platforms like Flodesk, ActiveCampaign, and ConvertKit. You can get better conversion rates and inbox placement by using Klean13, a list hygiene software.What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2023.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

If you’re a data driven person, get ready for a nitty gritty breakdown of the fifth edition release of the Nonprofit Trends Report, which answers a fundamental question: Why do digital, mature organizations fare better than others?Today we’ll break down the five chapters of the report with John Jensen, the Senior Director of Nonprofit Insights at Salesforce. In his role, he helps Salesforce for Nonprofits’ Product Marketing teams build the broadest possible understanding of the sector's goals and challenges across the world. After downloading the latest report, I knew I had to have him on the show.Allow this conversation to inspire you to generate conversations within your organization. Where are you individually? And how can you make improvements?In This Episode:How AI can improve donations by identifying different journeys, streams, and messages, which will requires fundraisers to think more creatively40% of dollars raised in the US comes from 1% of donors! Younger, wealthier donors tend to be much more impact focused than older donorsThe tension that nonprofits are facing with minor vs. major donorsHow to improve the digital maturity of your organization without “fancy” tools or metricsThe super simple “wouldn’t it be awesome if…?” framework to brainstorm the right questionsWhy nonprofits around the world are facing employee retention challenges and the importance of incorporating technology into your culture to make your organization a better place to workResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Get your hands on the full report John and I talked through today. The Salesforce Nonprofit Trends Report contains insights from over 1,600 nonprofit managers and executives.Connect with John at johnjensen@salesforce.com or on Twitter at @johnjensen and tell him what your priorities are for 2023.Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep, an organization who brings clean, running water to hundreds of American families.George shares the storytelling strategies that have brought to light this significant problem, the work he’s done with the Navajo Nation, and a challenge you can try that will change the way you think about water forever. He also shares more about the intricacies of his digital-first team and the lessons he learned along the way. P.S. I have an audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!In This Episode:The storytelling approach George and his team use that has boosted awareness and contributed to fundraising effortsHow alchemy, magic, and asking tough questions created a powerful culture throughout the DigDeep organizationWhy it’s important to be in control of your marketing message to avoid alienating allies (and why you need a press kit!)Inside the 4Liters challenge, a continuous effort which challenges Americans to live in “water poverty” for one dayResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Learn more about George and his mission at DigDeep and connect with him on LinkedIn. You can also check out the work they’ve done with the Navajo Water Project and St Michaels Association for Special Education. Try the 4Liters challenge to see what it’s like to live in water poverty for a day.Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Spring is the perfect time of year to be testing and iterating. We all want to work smarter, right? In this episode, I’m sharing 5 marketing ideas that I am either in the process of testing or using consistently in my own business.Get ready to hear about a fantastic tool you can use in Instagram to create powerful “conversation starters”, why we all need to jump on mobile-first marketing strategies with SMS outreach, and the incredible ways you can use Chat GPT to brainstorm blog post prompts and SEO-optimized headlines to use in your marketing.Today’s episode also marks the one year anniversary of the Missions to Movements podcast! And I have a pretty big, audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!In This Episode:How to prompt conversations and automated workflows in DMs using ManychatThe importance of having a mobile-first marketing strategy - especially since US residents check their smartphones on average 352 times a day (!)How to search for user-generated social media content with hashtags AND know your unique, best time to postThe most crucial months to be building brand awareness, staying top of mind, cultivating a new audience, and generating new email leadsHow to use artificial intelligence tools like Chat GPT to brainstorm new ideasResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Learn more about the tools recommended in this episode: Manychat, Hustle, Later, Hotjar, and Chat GPT.Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Today we’re diving into one of my favorite platforms… LinkedIn! With 900 million members and an 18% increase in sessions year over year, more and more people are looking to LinkedIn to navigate this new world of work - from getting hired, to connecting, learning, and building personal thought leadership.Did you know that LinkedIn has an incredible resource hub for nonprofits? And that you could be using LinkedIn to connect with future donors?It’s a pleasure to bring in Jazmin Garcia, a Nonprofit Talent Account Executive at LinkedIn, for a super tactical conversation. We talk about LinkedIn’s growth, all the new features you need to try, and how you can easily 6x your engagement.In This Episode:The incredible changes Jazmin has witnessed on LinkedIn over the last 5-10 years, including new features that recently rolled out. The headline? LinkedIn is becoming a “skill space”.All about creator mode and why you should leverage it if you want to grow your reach and influenceHow often to publish new content on LinkedIn (and the secret sauce to getting 6x more engagement)The accessible tools available for nonprofits, including pilot programsHow to connect with potential donors on LinkedIn and raise funds on the platformWhy LinkedIn’s Sales Navigator absolutely crushes over cold calling and will help you create an “above and beyond” personal connectionResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Maximize your nonprofit’s impact by checking out LinkedIn’s Nonprofits Resource Hub and be sure to read the case studies. You can also grow your skills with LinkedIn Learning.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact. In This Episode:The different mentality between giving money vs. creating an impactHow color subliminally induces different moods and emotions without a person consciously realizing it!Boosting conversions and building urgency through the use of active verbs Powerful examples from Leap and the International Justice Mission (would you rather “donate”, or “save your seat on the bench?”)The quick, 5 minute homework assignment that will inspire you to take action on your websiteResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partner:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

There's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it.In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can take right now to update your profile, and why we need to be intentional when it comes to AI tools.In This Episode:Looking at the “mosaic” of your life to pinpoint the defining moments (and why this is a great place to start when sharing your story)How to build thought leadership on LinkedIn to be in the company of other founders, movers, and shakersTania’s powerful tips around showing up as an “approachable authority” How to go visible on autopilot for an entire quarter using Tania’s “Lazy on LinkedIn” strategy (this idea is gold!)The importance of watching your social media analytics so you can repurpose your most popular postsResources & LinksLearn more about Tania’s work at Lumos Marketing, connect with her on LinkedIn, and download her 14 favorite LinkedIn content prompts. She also has a podcast, The Campfire Circle, where she empowers purpose-driven women to build a personal brand that drives change and creates revenue.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization!Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Who says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters?Hailey Correll, Senior Director of Social Engagement, has helped the American Red Cross go completely viral on TikTok, amassing over 800,000 followers and 14 million likes!And in just 3 years, Trovon Williams, Senior Vice President of Marketing and Communications for the NAACP grew their Instagram following from 12,000 to 1.8 million by honing their authentic voice.Both Hailey and Trevon are breaking EVERYTHING down in this episode - from their strategies, to how they create content and hire their teams. This episode was previously recorded when I was moderating a panel at Classy Collaborative. I can’t wait for you to tune in!In This Episode:How the Red Cross came up with a unique content strategy for TikTok to attract a Gen-Z audienceTrovon’s secret sauce for scaling the NAACP Instagram to 1.8 million followers in 3 yearsThe breakdown of Hailey and Trovon’s social media teams Why storytelling is a fundamental attribute of success in a social media roleSocial media is no longer a “nice to have” - it’s a necessity, and it’s a reputational issueHow the NAACP and the Red Cross are creating digital advocacy and retaining donorsResources & LinksFollow @americanredcross on TikTok and @americanredcross and @naacp on Instagram.Check out the tools Trovon and Hailey recommend for social media and digital strategy: Sprout Social, Rival IQ, Brandwatch, CrowdTangle, and Google Analytics.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organizatiLet's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Joey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation, a nonprofit agency that celebrates diverse founders and social entrepreneurs. He’s been featured on Techstars, has been an instructor with General Assembly, plus he has over 13,000 followers on LinkedIn, and 57,000 followers on Instagram!We’re diving into all things thought leadership today: why Joey is tactical about contributing content on LinkedIn and why we need to “get over ourselves” when it comes to sharing our voice in a bigger way with the world. As a founder, you have a responsibility to be a leader and to build a strong brand.In This Episode:3 core responsibilities of a CEO and why it’s worth investing in your brand in order to best execute your vision.How Joey forced himself to simplify when it comes to delivering amazing presentations on stage.Why founders should be great storytellers in order to stand out.Personal branding and thought leadership evolves over time. Joey explains why it’s essential to be thinking about what the next 10 years from now will look like.The secret to unlocking MAJOR visibility on LinkedIn without having to write your own posts.Resources & LinksConnect with Joey on LinkedIn (be sure to mention the Missions to Movements Podcast when you reach out!) and learn more about his work at Goodie Nation. Tune in to his podcast, Why Relationships Matter.Download the Hive Life Plan workbook.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization!Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!

Sabrina Walker Hernandez has spent a whopping 25 years working in nonprofit management, fundraising and leadership. Listen to this success metric: she increased operational revenue from $750,000 to $2.5 million dollars and completed a $12 million comprehensive capital campaign in the third poorest county in the United States.Her superpower? She works with small nonprofit staff and boards to build strong relationships that convert more gifts and donors.Sabrina is a GEM in the space and so full of knowledge. Get ready to increase your fundraising capacity and recruit the most engaging board members.In This Episode:Why every grant or partnership with a financial component to it should include the capacity to spend on professional development.How to consciously recruit the right board members and have intentionality in your process so you can fill the gaps without getting burned!Powerful techniques to manage difficult board members and toxic personalities, including how to exit them gracefully.Leveraging tools like StrengthsFinder to tap into the strengths of your board. Who are the cultivators? Who are the door openers?Sabrina explains “the fear of the 5” and why we need to make the ask when it comes to board fundraising (only 5% do!)Nonprofits need to be better at the “thank you” to foster stewardship. When board members pick up the phone and make the call, an endorphin rush will follow.Resources & LinksConnect with Sabrina on her website, Supporting World Hope. You can also find her on LinkedIn, Facebook, and email at sabrina@supportingworldhope.com. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!Head to YouTube for helpful digital marketing how-to videos and podcast teasersWant to book Dana as a speaker for your event? Click here!