Solving the US Water Problem with Grassroots Marketing with DigDeep's George McGraw

Mar 22 2023 • 35 mins

2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep, an organization who brings clean, running water to hundreds of American families.

George shares the storytelling strategies that have brought to light this significant problem, the work he’s done with the Navajo Nation, and a challenge you can try that will change the way you think about water forever. He also shares more about the intricacies of his digital-first team and the lessons he learned along the way.

P.S. I have an audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!

In This Episode:

The storytelling approach George and his team use that has boosted awareness and contributed to fundraising efforts
How alchemy, magic, and asking tough questions created a powerful culture throughout the DigDeep organization
Why it’s important to be in control of your marketing message to avoid alienating allies (and why you need a press kit!)
Inside the 4Liters challenge, a continuous effort which challenges Americans to live in “water poverty” for one day

Resources & Links

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Learn more about George and his mission at DigDeep and connect with him on LinkedIn. You can also check out the work they’ve done with the Navajo Water Project and St Michaels Association for Special Education.

Try the 4Liters challenge to see what it’s like to live in water poverty for a day.

Episode Partners:

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.

Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.