Use these strategies to create and use video content to grow your business with Scott Wilhite

The Robyn Graham Show - Success without Social

Aug 8 2023 • 30 mins

Video content is a powerful tool for connecting with your soulmate clients and converting them to pay customers – even if not using social media.

If video content is powerful you need to know how to create and use video content. You can use video content even if you aren’t on social media. Create and use video content for Pinterest posts, blogs, email marketing, LinkedIn, inside memberships, masterclasses, and in every step of the sales cycle.

When you create and use video content in your business you can build an emotional connection with your audience and community must faster.

The bonus of creating and using video content is being able to effectively share your brand story.

5 mistakes that entrepreneurs make when they create and use video content

1. Spend too much time creating perfect videos

2. Follow a one-and-done strategy – don’t assume that a perfect video will launch you into success. Use video in multiple facets of your business, instead of thinking about creating one major video. Think volume, not perfection.

3. Waiting until you can afford it

4. Hiring a video crew

5. Overproduce and over-stress about videos – become stressed, shallow, and unrelatable – not you, not authentic

Tips and strategies to create and use video content – Live video principles

When using the LIVE video principles you can create a lot of video content in a short amount of time and ultimately, grow your community, build an emotional connection with them, and make money faster.

The LIVE video principles can be applied to creating live videos and videos that you create and share later. Using the LIVE video principals you can create a lot of video content in a short amount of time.

L stands for low risk. Risk is irreversible negative outcomes. Whatever you can do to lower your risk, the more chances you’ll have to create more videos.

I stands for instant. Instant video is fast and not edited. It may or may not be live, but is conversational.

V stands for value. Provide value and make your communities’ lives better and easier.

E stands for everyday life. Intivet your viewers into your everyday life, but authentically you so that you can connect with them and see that you have something that will help them.

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