Indie Bites

James McKinven

Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income. Episodes every Tuesday. read less
BusinessBusiness
Arvid Kahl on side projects, hobbies and making money as a founder
5d ago
Arvid Kahl on side projects, hobbies and making money as a founder
Arvid Kahl runs The Bootstrapped Founder, a podcast, newsletter and educational resource to help founders grow successful bootstrapped businesses. He’s also written two books, Zero to Sold and The Embedded Entreprenuer. Arvid is a returning guest, having previously been on the show almost 3 years ago, to talk about his exit from FeedbackPanda, which he grew to $55k MRR with his partner, Danielle.In this episode we talk about life as a creator and solopreneur, how Arvid is scratching his SaaS itch and how people can leave their jobs to work on their side projects.👉 Get the full 55 minute conversation here.Timestamps00:00 Intro01:45 Turning hobbies into business02:51 Structuring how you spend your time05:14 Revenue for The Bootstrapped Founder07:13 Why do consulting when you have runway08:30 Scratching the coding itch12:07 How to make a side project a main project15:52 RecommendationsRecommendations(Prev. the mom test, IH pod and Sergio Mattei)Book: The SaaS Playbook Podcast: The Greatest Generation Indie Hacker: Tony Dihn My linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
How to get to ramen profitability - Charlie Ward, Ramen Club
Nov 15 2023
How to get to ramen profitability - Charlie Ward, Ramen Club
Today is a special episode, because it marks 100 episodes of Indie Bites. And to mark the occasion, I’m bringing back my guest from episode 1, Charlie Ward, founder of Ramen Club to talk about how he’s grown to community into the core of the London indie scene while scaling to £7k MRR in the process. Charlie has also been a long time supporter of the show, having sponsored well over 30 episodes and taking a bet on me early on.Timestamps00:00 - Intro01:40 - The impact Ramen Club has on other founders03:08 - Rebranding to Ramen Club04:56 - Advice for community building06:27 - Advice to founders on ideas and growth11:10 - Why you should be doing user research14:35 - RecommendationsRecommendationsBook: $100m Offers Podcast: Lex Fridman Indie Hacker: Elston Baretto Other linksGet Together bookContinuous Discovery Habits bookRosielandCharlie's TwitterRamen Club PodcastMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Bootstrapping EmailOctopus to $3m+ ARR - Jonathan Bull & Tom Evans
Nov 8 2023
Bootstrapping EmailOctopus to $3m+ ARR - Jonathan Bull & Tom Evans
Today I’m joined by Tom Evans and Jonathan Bull from EmailOctopus, an email platform who have bootstrapped to over $3m ARR since they were founded in 2014. They’ve been battling in a crowded and competitive market, with some huge funded companies to contend with, but they’ve made it work in an indie way. In this episode we talk about how they lost 99% of their users overnight, why they’ve chosen to compete on price rather than in a niche and their reasoning behind staying bootstrapped for so long.Get the extended episode here: https://indiebites.com/membership00:00 Intro01:24 EmailOctopus Background02:57 How long did EmailOctopus take to build?03:09 Launching for free05:45 Tom joining EmailOctopus07:11 Growth07:48 Building in a crowded market08:55 Differentiating on price11:30 Raising vs bootstrapping12:58 Changing goals as a bootstrapper15:07 Fulfilling the side project urgeRecommendationsBook: ReWork, Four Thousand Weeks Podcast: The Rest is Politics, Indie Bites Indie Hacker: Pieter Levels, Jeffrey Bunn Guest LinksJonathan's TwitterTom's TwitterBlog post about their growthMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Building a financial engine for your indie business - Justin Jackson
Nov 1 2023
Building a financial engine for your indie business - Justin Jackson
In this episode I have a returning guest, someone who is a keystone of the bootstrapping community, it’s Justin Jackson, co-founder of Transistor, MegaMaker and more. Today we have an unstructured but very useful chat about building a financial engine for your business. This is a topic that has come up countless times in my indie journey and I think it’s something that a lot of indie businesses don’t address as early and seriously as they should. There a ton of actionable tips in this conversation about how to manage your finances, building a solid, profitable business and what to do when things aren’t going well.Get the extended episode here: https://indiebites.com/membershipTimestamps00:00 Intro01:45 James shocked by tax02:31 Profit first06:51 Building a financial engine09:40 Things falling apart with depression11:00 Desperation affects creativity11:49 How to build your financial engineRecommendations (from prev ep)Book: Life Profitability Podcast: Software Social Indie Hacker: Derek Sivers Follow JustinTwitterBlogMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny
Rob Walling on multiple projects, why building an audience is dumb and other SaaS wisdom
Oct 13 2023
Rob Walling on multiple projects, why building an audience is dumb and other SaaS wisdom
Rob Walling is an absolute legend in the bootstrapping and indie scene. He’s a veteran entrepreneur with his most notable exit being Drip in 2016. Rob also founded MicroConf, started TinySeed and is the host of the Startups for the Rest of Us podcast, which has over 680 episodes having started in 2010. It doesn’t stop there for Rob, he’s also written 4 books, Start Small Stay Small, Start Marketing the Day You Start Coding, The Entrepreneurs Guide to Keeping Your Shit Together and most recently, The SaaS Playbook.Get the hour long episode here: https://indiebites.com/membershipTimestamps00:00 Intro / Sponsor02:03 Why Rob wouldn't do SaaS again03:43 What would an alternative reality look like for Rob05:46 Founder retreats07:40 Building an audience first approach is dumb for SaaS10:29 Building a network12:38 Portfolio of projects15:26 RecommendationsRecommendationsBook: Founding Sales, Deploy Empathy Podcast: Comic Lab Indie Hacker: Ruben Gamez Follow RobTwitterWebsiteMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Growing an audience, making difficult decisions and launching screencasting.com - Aaron Francis
Oct 5 2023
Growing an audience, making difficult decisions and launching screencasting.com - Aaron Francis
Aaron Francis is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. Notably he was a founding member of the Hammerstone team, which he’s recently left, to focus his energy on doing something he loves. Most recently, Aaron has launched Screencasting.com, a course teaching you how to make better screencasts.Timestamps00:00 Intro01:25 Aaron's Background02:10 Learning Software Engineering through books03:24 Audience Building05:51 Benefits of each content medium08:07 Making time for everything09:27 Having a full time job10:23 Leaving Hammerstone12:36 Launching Screencasting.com14:33 How has the launch gone?15:25 RecommendationsRecommendationsBook - Any textbook in your fieldPodcast - No Plans to Merge Indie Hacker - Jordan O’Connor My linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Making $200k a year teaching Google Sheets - Andrew Kamphey
Sep 21 2023
Making $200k a year teaching Google Sheets - Andrew Kamphey
Today I’m joined by Andrew Kamphey, who is the founder of Better Sheets, a platform of tools and tutorials to get better at using Google Sheets, that has done well over $200k in revenue since he launched in 2020. He started out working as a tech on cruise ships, before moving to LA to work in the film industry, which is where he gained all of his Google Sheets prowess. From here he’s had a meandering life journey, working while travelling South East Asia, starting and selling an influencer newsletter, writing a book about charging and even launching a SaaS. Andrew has had his finger in piece of the indie hacking pie and has now settled on being the Google Sheets guy. At least for now.Timestamps00:00 - Intro02:08 - Failing to go full time04:13 - Selling Influence Weekly06:26 - Starting BetterSheets09:32 - Turning Better Sheets into a full time income11:53 - Reluctancy to become the "Google Sheets Guy"13:37 - RecommendationsRecommendationsBook: Lying for Money Podcast: The Deep Life Indie Hacker: Jon Yongfook, Danny Postma, James & Danielle Follow AndrewTwitterMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Bootstrapping Ticket Tailor to £6m ARR, selling and repurchasing the company, losing motivation and more - Jonny White
Sep 4 2023
Bootstrapping Ticket Tailor to £6m ARR, selling and repurchasing the company, losing motivation and more - Jonny White
Jonny White is the founder of Ticket Tailor, a platform for selling tickets online doing over £6m ARR and growing. Jonny founded Ticket Tailor in 2011, grew it to £2k MRR and then sold it to a company called TimeOut a short while later. After a few stagnant years at TimeOut, Jonny then bought the company back to make the lifestyle business he’d always wanted. After hitting all his goals, Jonny made the decision to build out a team and bootstrap the company to profitability and beyond. Now with a team of 20+ people, Jonny has a whole new set of challenges he’s dealing with, which we dig into in this episode.Get the hour long episode here: https://indiebites.com/membershipTimestamps00:00 Intro01:51 - Jonny's background02:48 - The idea for Ticket Tailor04:39 - Getting those first few customers05:14 - Reaching £2k MRR and considering fundraising06:34 - Selling the company08:00 - Buying back Ticket Tailor09:17 - Post buy back11:13 - Hiring a team / going beyond a lifestyle biz12:12 - COVID13:59 - Losing motivation post-covid15:45 - RecommendationsRecommendationsBook: Donut Economics Podcast: Missing Cryptoqueen Indie Hacker: Pietro Saccamani Follow JonnyTwitterMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Working towards life-changing outcomes as an indie hacker - Colleen Schnettler, HelloQuery
Jul 4 2023
Working towards life-changing outcomes as an indie hacker - Colleen Schnettler, HelloQuery
In this episode I’m joined by Colleen Schnettler, which a lot of you would have heard from through her Software Social podcast she co-hosts with Michele Hansen. Colleen has been on quite the journey over the past few years, going from years of contracting to launching her first product, Simple File Upload, then getting a large contracting gig with Hammerstone, landing a separate full-time job to then quit 3 weeks later to rejoin that Hammerstone as a co-founder. Now Colleen is working on a product called HelloQuery, a reporting tool for SQL queries which has been accepted into a recent TinySeed batch.What we covered:00:00 Intro02:03 Why start the Software Social podcast?02:59 Why start building products04:04 Colleen's first product: Simple File Upload05:07 Why they stopped the podcast06:37 Joining Hammerstone08:50 Being a solo founder10:16 Hello Query11:47 Closing down a successful product13:50 ReccosReccomendationsBook: The Mom Test Podcast: Boostrapped Web Indie Hacker: Corey Haines Follow ColleenTwitterMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Gamifying products, shipping quickly and knowing when to quit - Marc Louvion
Jun 14 2023
Gamifying products, shipping quickly and knowing when to quit - Marc Louvion
Marc Louvion is an indie hacker with many many products. His tagline on his website is relatable for all “I was fired everywhere so I had to work for myself (even Tai Lopez fired me...)”. If you go to Marc’s Indie Page you can see all his projects, including Habits Garden, Gamify List, Visualise Habit, Make Landing & more. Marc is living in Bali and on his way to $5k MRR across his projects. You might have seen Marc on Twitter with his hilarious launch videos and candid build in public updates.Timestamps00:00 Intro01:32 Marc's indie hacker journey03:07 Moving to Bali03:39 Starting a glove business05:52 Gamification07:41 Challenges with gamification08:29 Knowing when to quit a product10:32 Portfolio of projects vs single focus11:46 Marc's day to day12:53 Building an AI product14:00 Creative launch videos15:14 ReccosRecommendationsBook: Why We Sleep Podcast: Indie Hackers Indie Hacker: Danny Postma Follow MarcTwitterExplore Marc's productsMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Is indie hacking having an identity crisis? - Dominic Monn, MentorCruise
Jun 1 2023
Is indie hacking having an identity crisis? - Dominic Monn, MentorCruise
In this episode I’m bringing back a previous guest, Dom Monn, who is the founder of MentorCruise, which he’s now working full time on with a small team. I brought Dom back on to discuss something that has been on my mind, and has come up in twitter conversations recently which Dom has been involved in.Is indie hacking having an identity crisis? Is the indie label and mentality limiting success and holding many founders back? I think it could be and so we discuss why this might be happening and what we can do about it.Jason's tweet which inspired this conversationMike's responseDom's responseTimestamps00:00 Intro01:56 Indie hacker identity crisis03:42 How indie hacking has changed06:32 Why the indie label can be a limiter08:20 Accepting slow growth instead of fixing it10:33 Should we set bigger goals?12:10 We still love the indie hacker community13:50 RecommendationsRecommendationsBook - Sprint Podcast - This Indie Life Indie Hacker - Ramen Club Follow DomTwitterHire him as a mentorPersonal siteMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Building a 6-figure creator business - Jay Clouse, Creator Science
Apr 5 2023
Building a 6-figure creator business - Jay Clouse, Creator Science
Jay Clouse is the founder of Creator Science, which is a membership, community, newsletter and podcast helping you become build a creator business, which he bootstrapped to over $40k a month towards the end of last year. His podcast is one of the best produced shows out there and it’s on my very short list of shows that I can listen to every episode and know it’s going to be killer. I think the creator business angle is interesting for indie hackers who haven’t quite found a product yet and want to build something. Creating content and speaking to people in your niche, can help you find pain points and problems, while also building extra income for yourself.Timestamps01:55 The Creative Elements podcast (now Creator Science)04:45 How to have a point of differentiation06:11 Building a creator business08:23 Making $40k in one month11:03 Multiple projects and revenue streams13:10 How Jay spends his time14:02 How to start out as a creator15:19 RecommendationsRecommendationsBook - How to Win Friends and Influence PeoplePodcast - BandsplainIndie hacker / entrepreneur - Justin MooreFollow JayTwitterMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast Course PodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.