PODCAST EPISODE

Growing to $8.5k MRR in 1 year - Marie Martens, Tally.so

Indie Bites

Feb 3 2022 • 14 mins


Marie Martens the co-founder of Tally, an easy way to create forms online. She left her stable marketing job to start Tally with her partner in crime Filip and became an indie hacker. Since then they've grown Tally to over 16,000 users almost $10k MRR as they work towards becoming default alive. Through a mix of manual prospecting, a successful product hunt launch and product-led growth, they’ve turned Tally into an exceptional indie success story.

-> Subscribe to my brand new podcast, No More Mondays, co-hosted with Dan Rowden here.

What we covered in this episode:

  • The origin story of Tally
  • A failed startup, Hotspot
  • How COVID crushed their first startup
  • How Tally got their first few users
  • Doing things that don’t scale
  • How I became Tally’s first paying customer
  • Biggest source of sign ups for tally
  • The benefits of product-led growth
  • How to do an effective PH launch
  • Going from 3,000 - 12,000 users without paid ads
  • Why Marie quit her job to bootstrap
  • Would she ever go back to a job
  • What it’s like building your dream startup

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Sponsor - Ahrefs

Thank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.

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