PODCAST

Podcastification - podcasting tips, podcast tricks, how to podcast better

Carey Green

Podcastificating the world, one listener at a time.A fun look at podcasting, its challenges and triumphs, and the tech, tips & tricks, and strategies that impact the world of everyday podcasters like you and me. I'm a regular guy who's been swept up in the podcastificating world of podcasting. I've build a business to support podcasters and content providers and love passing along my hard-learned lessons about podcasting, production, and editing, as well as my take on the technology that's available and the news that's affecting the podcasting space. Short episodes. Fun episodes. Very sparsely populated with interviews here and there. Let me know what you think. I'd love your rating and review. And if you need help with your podcast production, show notes, etc. - my team is here to help. www.PodcastFastTrack.com
157: Podcast Show Notes Best Practices and Strategy
For https://podnews.net/update/consistent-episode-notes (the first time ever), podcast show notes display almost the SAME in all podcasting apps (thanks Apple). That brings up the question... what ARE show notes anyway? And how can I best use them? On this episode of Podcastification, I'm going to explain what show notes are, what they should contain, and how to create and use them in the MOST EFFECTIVE WAYS. Keep reading. What ARE show notes?There are differing opinions or definitions out there for the term "show notes." Some people feel like it's a blog post length summary of a podcast episode, or maybe even a transcript of the audio. Others feel the term should refer mainly to the brief description of an episode you might find in a podcast app. Which is it? From my perspective as the Founder of a company that creates show notes for podcasting clients, it's both. Let me explain... Kill two birds with one stoneTo make the most of every episode of your podcast, you really NEED BOTH the longer blog post content that goes on your website, AND the shorter, abbreviated content that pulls into the podcast apps from your media host. Instead of creating a separate document or post for those two things, I suggest you create one MASTER post that you can use in a variety of ways to fulfill both needs... and social media elements while you're at it. But before we get to that, there's one last thing I want to say... Your listeners won't know what you've created for them if you don't guide them to itYou may follow the steps I'm about to give you and create the best show notes on the planet or within your industry or niche. But if your audience doesn't know they are available, they won't use them. It's YOUR job to ensure they know about the resources you create. I suggest you figure out a way to remind yourself to TELL your audience about your show notes EVERY TIME you record a new episode. Develop a bullet-point list you use when you record that reminds you of all the important stuff you need to say Add references to your show notes to that list WHERE DO YOU INCLUDE IT? Make the mention of your show notes a standard part of your call to action at the end of each episode. When guests share a resource, comment that you'll include it in the show notes or description. Your listeners will become aware of your show notes and become accustomed to looking at them when they need a resource... in time. Just be consistent. MAKE FINDING THE NOTES EASY FOR YOUR LISTENERSThe last stats I saw (early 2021) said that 85% of podcast listeners are listening on a mobile device. So think about that from a show notes perspective... If you're saying, "Check out the website for the show notes to this episode," you're making it HARD for your listeners to find them. Even if you refer to a specific short-link, you're still forcing them to open a web browser and find the show notes. HERE'S A BETTER IDEA... Since you know that the majority of your listeners are listening to your show on a mobile device, then point them to the description on their mobile device. I often say something like this... "That resource can be found in the description for this episode, and you can find that in the listening app you're using to listen right now. Swipe right, left, up, down... something and the description section will be there." Your show notes master documentFirst off, create a Google Doc that you can use as a template for your show notes. That way you don't have to recreate the structure every time you produce a new episode. You'll simply copy the template document, rename it, and away you go. What should your template include? I'm going to give you my suggestions... and I'm going to do so in a specific order, for a specific reason. It will make your creation easier to repurpose and reuse. Basic intro paragraph(s) Picture this intro paragraph section this way... A new potential listener finds your show on Apple Podcasts or Spotify. Your...
Nov 23 2021
35 mins
156: How to monetize a hobby with Maria Failla
If you feel you don't know enough about the topics you want to podcast about, you are in good companyMaria Failla began her podcast, Bloom & Grow Radio because she DIDN'T know enough about how to care for her plants and saw it as a great opportunity to talk to experts who did. And by the way, isn't that a GREAT name for a podcast? It comes from a line in Maria's favorite song from the musical, "The Sound of Music" - https://www.youtube.com/watch?v=8bL2BCiFkTk (Edelweiss). I was eager to talk with Maria about her journey because as a client, I've seen her go from almost no audience to an amazing following and enthusiastic membership community that's quite astounding. The lessons she's learned are ones any podcaster can benefit from, especially if you're looking to serve your audience in bigger ways, build relationships with sponsors that benefit them long-term, and therefore, fuel your podcast, AND make your podcast a full-time living kind of thing eventually. All of that is true of Maria and it just might be possible for you too. Give her a chance to convince you of what's possible! What you'll learn from Maria's story[2:32] Maria's monetization story: Where she's at now [4:32] Niche podcast ad sales | speaking opportunities | membership community [7:18] The wandering path: Why Maria thought 10 episodes would be it for her show [11:10] The first steps of monetization Maria started taking [14:35] How to leverage the power of the fact that you are your target listener [19:36] How to move affiliate relationships to sponsor partnerships 🚨 Set up a MEMBERSHIP for your podcast In this episode, I mentioned that I have a very successful membership once your podcast is rolling. You'll hear Maria speak about how she's doing that if you listen (you ARE going to listen, right?). I use a platform called Supercast, which I describe at the midpoint of this conversation. https://PodcastFastTrack.com/supercast (HERE IS MY AFFILIATE LINK) to Supercast... and remember, if you use my link to sign up for Supercast, I'll send you my "Supercast Walkthrough" video to help you get it set up and get started. And to see how Supercast works, here is the link I share with my podcast listers that provides more information about my podcast partnership (what I call it instead of a "membership"): https://CareyGreen.com/partners (https://CareyGreen.com/partners) [27:17] The membership Maria has created sounds amazing... she shares how you can build one too! [33:06] Premium tiers are coming to Maria's membership... here's how she's setting it up [36:01] How Maria's self-doubt and ignorance led her to a vulnerable approach to her topics (that has been SUPER successful) [38:10] Getting past the fear of asking people for money to support what you're doing [42:01] Being friends with your sponsors removes the tension from the financial relationship and makes things more fun [44:51] Why "Bespoke" podcast ads are THE WAY TO GO with your sponsor relationships (it's a game-changer for you and your sponsor) If you're not an expert in your niche, that may be an IDEAL reason to start a podcastMaria says that she never expected her podcast to get past 10 episodes. There were a handful of reasons for that but the main one was that she thought she would probably run out of questions and guests by then. But as she got into things, it became clear to her that not only did she have more and more questions as she went along, but the audience was benefitting greatly from the content she was producing. That led her to one of the key insights that have served her well throughout her podcasting journey... Keep the audience in mind always. Serve them. Learn what they need and give it to them.When I heard Maria say that, it ran so many bells in my head (I hear bells often). She's onto something that most of my successful clients have discovered as well. As a podcaster, you truly SHOULD BE IN IT FOR YOUR AUDIENCE first, and yourself secondarily. Maria's...
Nov 9 2021
51 mins
155: Subscribe Is Gone (Apple only, so far)
Subscribe Is Gone (on Apple only, so far)Podcast tech is changing all the time, so we shouldn't be surprised when Apple makes a change (unannounced, as is often the case). What's the latest change? Apple's newest version of the iOS app (14.5 update) is now MISSING the "Subscribe" button. It also has no "Follow" button (which we've previously thought was coming). What users will see now when they click into a podcast they are considering is a button that says "Latest Episode." When they click that button......what happens? It plays the LAST 60 SECONDS of your most recent episode. Did you get that? Your MOST RECENT episode is going to be the Costco Sample for potential listeners. That's a big deal. It's easier for listeners to check out your show than ever before... but Apple is DICTATING how they do that... through the most recent episode. So you should consider if what you're doing during that first 60 seconds is... compelling intriguing entertaining interesting provocative alluring helpful If it's not, this is a good time to make a change. What kind of change might you make? START WITH A TEASER My episode this time started with what I'd call a "teaser." It's a creative way of introducing the topic. You can do this like I did, with unique or interesting music underneath. You could add a quote or clip from your guest that highlights the most interesting or compelling aspects of what they had to share. You could tell a story from your experience that illustrates the topic of your episode in an engaging way. There are so many ways to do it. What should NOT be in the first 60 seconds?ADS GO SOMEPLACE ELSEAdvertisements or sponsor spots should NOT be in the first 60 seconds of your episodes from now on. Think about it... If YOU were a new-podcast-searcher and found a show you thought might be interesting... and you clicked that "Latest Podcast" button... and you hear an... ADVERTISEMENT for the first 60 seconds... what would YOU think? What would you do? What would you wonder about that podcast and its creator? Long, boring, canned intros should be movedYou may feel you still need the canned intro you've been using. You know, the radio-announcer-gal who says the same blah-blah-blah at the beginning of every one of your episodes. That's OK... but don't put it within that first 60 seconds. You want to use that 60 seconds of audio real estate to its fullest potential. Give value. Hook your listeners. Build interest. Promise something. Make them WANT to keep listening. I don't think I've ever heard a canned intro that has made me WANT to keep listening. Have you? Stay tuned... this is likely not over!Apple is well-known for making unannounced changes like this, and then tweaking the change for weeks, months, sometimes years. So keep your eyes open. This feature is likely not going to stay exactly like it is. I'll do my best to keep you informed.
Sep 3 2021
11 mins
154: Sponsorships for Niche Podcasts, with Glenn Hebert153: How to Uncover Monetization Opportunities, Grab Them First, and Make the Most of Them Long-Term, with Andrew Allemann152: Niche power, Professional Help, And Paying The Price, with Mark Goldman
Apr 6 2021
41 mins
151: Monetize Your Podcast in 100s of Ways, with Dave Jackson
It's not every day you get to have a "Podcast Hall of Fame" inductee on your podcast. But it's fun when it happens! In this case, it's because Dave Jackson is such a fun guy. He's known as "The Podcast Coach" and has earned the title since he's been podcasting since way back in 2005 and has published more podcasts of his own than most people have lived. OK, that's a bit of an exaggeration, but not much of one. Podcast Monetization Is THE TopicThis episode, Dave and I are talking about how to monetize a podcast — and we're not primarily referring to ad revenue when we say that. There are many, many, many ways to create a revenue channel accompanying your podcast and the limits are only as small as your level of creativity. Join us as we chat about the many examples included in his new book, "Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood." It's exactly what it sounds like. This episode introduces a series of episodes I'll be producing off and on over the next couple of months talking with podcasters who have approached the monetization issue from a variety of different standpoints. Some of them are in Dave's book. Others are not. Dave stuffFind Dave at https://schoolofpodcasting.com/ (https://SchoolofPodcasting.com) Find his book at: https://www.profitfromyourpodcast.com/ (https://www.profitfromyourpodcast.com/) - and I suggest you DO get his book. Check out Dave on the http://academyofpodcasters.pairsite.com/hall-of-fame/ (Podcaster's Hall of Fame)
Mar 30 2021
31 mins
150: Marketing Your Podcast And Growing Your Audience the RIGHT WAY, with Jeremy Enns
Get Into Jeremy's https://careyg--jeremyenns.thrivecart.com/podcast-marketing-academy/ (Podcast Marketing Course) ASAP before it fills up! (Affiliate link)No doubt, marketing and promotion of your podcast, with a goal toward growing your audience with the RIGHT listeners, is a very difficult task. I know because I get questions about it from clients all the time. Are you struggling with the same issues? Dollars to donuts you are… Jeremy Enns has made a study of successful podcasters VS not-so-successful podcasters and he’s found a handful of things those on the plus side of the equation are doing that the others are not — even though it looks like the same thing from the outside. In this conversation, we cover all this stuffJeremy’s first podcast - an R-rated, Local Ice Cream Review show… really Lessons learned from a co-hosted show (tech and intrapersonal) How Jeremy created his podcast business and began specializing in marketing 5 out of 10 clients were growing their shows effectively. Jeremy’s deep-dive Why you have to view the purpose of your podcast differently to be successful Jeremy’s view of marketing in general — and podcasting specifically What the successful 50% of Jeremy’s clients were actually doing Generative Marketing is Jeremy’s superpower — what IS it? A magic question: “What would make my show something you can’t wait to share?” Are you posting about your show on social in a way that is “me-me-me” centric? Providing value on social media even WITHOUT links back to your stuff (be generous) Think of your podcasting skill like that of learning a new instrument Get Into Jeremy's https://careyg--jeremyenns.thrivecart.com/podcast-marketing-academy/ (Podcast Marketing Course) ASAP Before It Fills Up! (Affiliate Link) CONNECT WITH JEREMYFind all of Jeremy’s offers at https://counterweightcreative.co/podcastification (https://CounterweightCreative.co/podcastification)  https://jeremyenns.medium.com/ (Jeremy’s blog) (mentioned at the end of the episode) Find Jeremy https://www.linkedin.com/in/jeremy-enns/ (on LinkedIn) Follow Jeremy on Twitter: https://twitter.com/iamjeremyenns (@iamjeremyenns) And on Instagram: https://www.instagram.com/iamjeremyenns/ (@iamjeremyenns)  RESOURCES MENTIONEDhttps://www.smartpassiveincome.com/shows/spi/ (Smart Passive Income Podcast )from Pat Flynn (one of my early influences too) All things https://www.sethgodin.com/ (Seth Godin) are worth your time and money and… well, whatever you want to invest. Seth Godin’s podcast: https://www.akimbo.link/ (Akimbo) (I listen to this one, too) Get Into Jeremy's https://careyg--jeremyenns.thrivecart.com/podcast-marketing-academy/ (Podcast Marketing Course) ASAP Before It Fills Up! (Affiliate Link)
Mar 23 2021
45 mins
149: The NEW Way to Monetize Your Podcast, with Jason Sew Hoy of Supercast
Podcast monetization may be in your future. Even if you have a relatively small show. Really. How it is possible? By using a friction-free platform that enables you to simply produce bonus content that is available to paid-members-only. Sound like a pipe dream? It’s not. My guest on this episode, Jason Sew Hoy is leading a team that has created Supercast — THE WAY (in my humble opinion) for podcasters to build a membership by giving their audience more of what they already love: audio. In this conversation, Jason and I cover all the topics below in detail: The Supercast backstory - and why paid audio memberships are important Some of Supercast’s original creators make MILLIONS per year from memberships Is your podcast ready for a paid membership model? Supercast’s model shows how Howard Stern and Joe Rogan are getting ripped off! How average podcasters (300 downloads per ep) can make paid membership work What kind of “perks” can you offer your audience to incentivize subscriptions? Jason’s advice to those who wonder if they have adequate “value” to give to members The Candadaland success story Supercast works with any podcasting app your audience uses - easily If you’re at all considering monetization you must, Must, MUST listen to this episode. It will not only provide you with food for thought about monetization in general and explain why private podcast feeds are an amazing opportunity, but it will also give you lots of examples of how other podasters have succesfully done it, with large and small audiences alike. CONNECT WITH JASONhttps://www.supercast.com/ (Supercast) - where Jason serves as CEO Jason’s podcast: https://www.podpage.com/supercasters/ (Supercasters) (worth the membership to get the extended version) Jason on Twitter: https://twitter.com/jsewhoy?lang=en (@JSewHoy) Jason https://www.linkedin.com/in/jasonsewhoy/ (on LinkedIn) RESOURCES MENTIONEDhttps://mm-partners.supercast.tech/ (My supercast page) (so you can see how the platform looks to listeners0 https://samharris.org/podcast/ (Sam Harris) https://peterattiamd.com/ (Peter Attia) https://www.foundmyfitness.com/ (Rhonda Patrick) Ben Thompson’s newsletter: https://stratechery.com/ (Stratechery) https://substack.com/ (Substack) - newsletter and more platform mentioned by Jason https://www.patreon.com/ (Patreon) (the membership service I moved away from) https://www.canadaland.com/ (Canadaland) (Supercast user and podcast)
Mar 16 2021
35 mins
148: Niche Domination Formula Step 5: Saturation
Watering My Wife's PlantsShe asked me to SATURATE some of them... what does that mean? It means entirely soak them... cover them... overwhelm them with water! This episode is about THAT, for your podcast. Here are some of the best ways to do it Syndication (platforms) - my list of "how to" instructions: https://podcastfasttrack.com/podcast-directories-2018-2019-get-submitted/ (https://podcastfasttrack.com/podcast-directories-2018-2019-get-submitted/)This is Apple, Spotify, Google, Stitcher, etc. - use my list above to get your show on all the platforms you can! Social sharing / promotionPlatform appropriate frequencies Your content and OTHER's content co-schedule shares how often to share on each platform: https://coschedule.com/blog/how-often-to-post-on-social-media (https://coschedule.com/blog/how-often-to-post-on-social-media) Do it the RIGHT way (Jeremy Enns upcoming episode) - empathy and generosity TRULY HELPFUL approach ALWAYS include a link back to the full episode (1st comment?) Other methodsYour audience (requires you have a GREAT show they want to share) Ask them to share specifically (pause, ask, resume) Emails to your list asking for shares periodically Other people's social Mention other accounts related to your episode (at mention tag) Libsyn does a "Promote the tar out of yourself" Friday post - join the fun! https://twitter.com/libsyn (https://twitter.com/libsyn) and https://www.facebook.com/libsyn (https://www.facebook.com/libsyn) Tag Apple about your show (with a link to your show ON their platform) and maybe they'll help you promote! https://twitter.com/iTunesPodcasts (https://twitter.com/iTunesPodcasts) and https://twitter.com/ApplePodcasts (https://twitter.com/ApplePodcasts) Guests should help you promote their episode, but don't always. Here are tips to help you help them help you. :) Trade magazines or publications/websites/media Requires scrappiness and hustle VA could do with the right instructions (but avoid being SPAMMY) Appropriately leverage relationships / groups Find journalist emails - send articles / pitch ideas EPISODE SWAP / EPISODE PROMOSIdentify a similar listening audience first - https://graph.rephonic.com/ (https://graph.rephonic.com/) Ensure it will be mutually beneficial Two options Plan the date and pull the trigger Scott Johnson, "What Was That Like" https://drive.google.com/file/d/1rP5xXidzXD_pCDyfKl1OJtD_z88Js-Vl/view?usp=sharing (https://drive.google.com/file/d/1rP5xXidzXD_pCDyfKl1OJtD_z88Js-Vl/view?usp=sharing) BUSINESS CARDSImage of my square card TELL people that you podcast Share a card with those interested Leave them in appropriate places (bulletin boards) With your check when you pay your dinner bill CONFERENCESStickers Conversations Dave Jackson interview with Jack Rhysider - https://schoolofpodcasting.com/how-jack-rhysiders-darknet-diaries-podcast-gets-300000-downloads-per-episode/ (https://schoolofpodcasting.com/how-jack-rhysiders-darknet-diaries-podcast-gets-300000-downloads-per-episode/) REFRESH YOUR EPISODESDon't let episodes die - repost them to social, etc. RECURPOST https://recurpost.com/?source= (https://recurpost.com?source=)http://podcastfasttrack.com/ (PodcastFastTrack.com) (AFFILIATE) eClincher MeetEdgar SocialOomph REPURPOSE YOUR EPISODESVideos Audiograms Short quotes Quote images Blog posts More https://www.content10x.com/ (https://www.content10x.com/) - Amy Woods - https://www.linkedin.com/in/amywoods2?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B6LlvXRLsTC6xhMJBv1P1jA%3D%3D (https://www.linkedin.com/in/amywoods2) How did Apple and IBM and Tesla and General Electric become household names? Great products/services SATURATION (their job)
Mar 9 2021
24 mins
147: Niche Domination STEP 4: Consistency
Before we get into STEP 4 can I remind you that these steps will do no good unless you dedicate yourself to applying them? You are doing that, right? If not - are you planning a way to make it happen in the near future? Nothing could impact the long-term success of your podcast like nailing this. STEP FOUR: Consistency / FrequencyI can't think of anything more consistent than TIME itself, can you? It ticks away, second after second, never stopping, never relenting. It's why age is a thing. It's why memory and goal-setting even exist. Time is one of the unavoidable constants of life... and your podcasting efforts need to take FULL advantage of it. You want to do your very best to publish your podcast content in a consistent manner - for ONE MAIN REASON:Your audience will trust you more, the more consistent you are with your content That's important. You want to be as reliable as the sunrise for the sake of your listeners. But let's be honest - it's hard to do. Impossible at times. FULL DISCLOSURE: My podcast publication schedule has been less than consistent at times. I have a few shows that are on a semi-permanent-but-hopefully-returning status for some time. That's because life happens. Things come up. Things you can't control or change. Yes, you'll hear podcasters who honestly say, "I haven't missed an episode in 5 years." Good for them. Really. I'm not bitter. ;) But I have to wonder how many of those episodes were either not all that good OR were only so-so in terms of quality, simply because they felt bound to get an episode out. I'd rather produce content that serves my audience well than produce mediocre stuff just to meet a self-imposed deadline. How about you?THIS is an issue you'll have to decide for yourself. More on that in a bit... My tips for being consistent... Don't over commit yourself in the first place While weekly may be best (it's arguable) it may not be possible. Choose a publication schedule you are 95% sure you'll be able to stick with and do it consistently. Consider your industry/niche Some industries or niches may not appreciate a weekly podcast as much as others, for a variety of reasons. Think this one through. It's a thing. Batch record If you can set aside one day to record 4 or 5 episodes at once, you'll have a backlog that will help you avoid missing a publication date. It requires planning and hard work. But it can be done. It's how John Lee Dumas started Entrepreneur on Fire and kept it up for so long. Learn from his example. Get help A co-host, a VA (virtual assistant), a spouse, a teenager in your home - these are just some of the people you can tap to help you do things. You could delegate posting, editing, artwork creation - lots of things. Don't believe the lie that you have to do everything. Make a decision and stick to it A commitment to yourself is just as important as the commitments you make to others. So make a wise decision about publication frequency and stick to it - as you would to other commitments you make (job, spouse, meetings, etc.) Cut yourself slack when life happens Sometimes, life just gets in the way and you'll find it IMPOSSIBLE to stick to your schedule. It's happened to me. It will likely happen to you. A guilt-induced zealot would push themselves to publish anyway. A person guided by wisdom would weigh the decision in light of other things that may be more important. When life happens, my encouragement is that you act wisely, not out of guilt. Do what's best for you, your family, and your audience - in that order. You'll thank me later.
Feb 23 2021
11 mins
146: Step Three: Originality & Appeal: The Podcast Niche Domination Formula
https://podcastfasttrack.com/ (https://podcastfasttrack.com/) I hope you're putting these steps into action...I know you're busy. I know you have other commitments. If that's the case, file this away and get back to it. But this stuff is important for the longevity and audience building of your podcast. We've already covered the first two steps - (1) Notice / Awareness and (2) https://www.linkedin.com/pulse/step-two-podcast-niche-domination-formula-carey-green/ (Quality / Helpfulness). Now it's time for the 3rd phase - Originality / AppealIn my view, we are right at the tail end of the "interview-someone-famous-in-your-industry-and-get-an-audience" phase of podcasting. Because the podcast-o-sphere is SATURATED with those types of shows. OK - probably not ENTIRELY saturated, but we're getting pretty close. And I'm not the only person who thinks so. Here's this from... https://www.linkedin.com/in/profgalloway/ (@Scott Galloway) of NYU... about podcasting in the year 2020... ...the podcasts of the highest quality at the top of the charts will reap the lion’s share of the benefits. Niche podcasts that truly add value will also survive and do well, but reheated Joe Rogan imitators… that sh!# is going to fall off the face of a cliff.If you already have one of "those kind of shows" running and it's doing well, you've got a leg up on the competition. If you are struggling to get an audience with that format... maybe you know why, now. If you are considering starting a show of that nature, I recommend you tweak that decision based on my recommendations below.No matter where you are in your podcasting journey, you can make changes - large and small - that make your show more orginal and therefore, more appealing. Consider these things... + Podcasts are as much entertainment as they are education And entertainment has to be - well, entertaining. Look at what you're doing with your show currently? Can you add something to spice it up? (music, transition sounds, other voices, ambiance or sound effects) You want to be careful here and not overdo it. And you WILL likely get some negative feedback about such changes from existing listeners. But give it time... keep changing things little by little, and overall your listeners will come to LOVE it. One show that does this well... Roger Whitney - The Retirement Answer Man (https://click.mlflow.com/link/c/YT0xMzA2MzU0MjQyOTI3MjA0MzIyJmM9bTluNiZlPTE5MjgmYj0yNTM5Njk3MjImZD1tOWM0Yzd6.Q6vg0HUJp9Haww-eUm08tROyQN5m5sMLbGxgvw8UY6Q (listen here)) Roger's show is broken into segments, he uses transition sounds and segments effectively, and his humor and laid back approach come out loud and clear. What could you do along this line to not only make your show more entertaining, but to reap the rewards of the domino effect it sets in motion... + more entertainment = more fun = better listener experiences = happier audiences = long-term followers/subscribers Do you get the picture? Can you be more yourself? It's amazing how much being yourself multiplies into audience attraction. When you are you, those who see the world the way you do tend to like the way you talk about things. Not only that, they tend to trust your more quickly and buy your stuff (subscribe to your podcast) more rapidly. A show that does this well... Darla Powell - Wingnut Social (https://click.mlflow.com/link/c/YT0xMzA2MzU0MjQyOTI3MjA0MzIyJmM9bTluNiZlPTE5MjgmYj0yNTM5Njk3MjQmZD1zMXk3bjFk.lcT2DkeIXEjB6T3rKOW-TITNiuJBXMavqYCZGbV0-Wk (listen here))  Darla shared with me that a long time ago she learned that it was much better to simply be herself. In her words, "her wingnut self."  She attracts her ideal clients and lets them know what to expect from her before they actually meat. Of course, there are boundaries of propriety here but you get the idea.  The more YOU, you can be, the more YOU will shine through. And guess...
Jan 18 2021
14 mins
145: Quality & Helpfulness: Phase 2 of the Podcast Niche Domination Formula
https://podcastfasttrack.com/ (https://podcastfasttrack.com/) AFFILIATE offer for this episode: https://www.captivate.fm/signup?ref=pft (CAPTIVATE)OK, you're working that "awareness" piece from the https://www.linkedin.com/pulse/podcast-niche-domination-formula-carey-green/ (last installment), right? Be sure you go back and start there if you're not.It's time for STEP TWO of my Niche Domination Formula. Here it is: Quality / Helpfulness This one is best illustrated by talking about movies. There are only two reasons I can think of that people talk about particular movies. 1. It was really good 2. It was really bad And then in the middle are the MILLIONS of movies that nobody is talking about because they are just "so-so." Right? The same is true of podcasts You want people to be talking about your podcast - but for the RIGHT reason... because it's truly GREAT content! That "greatness" exists in either quality or helpfulness - but preferably both. QUALITY Quality has to do with the experience your listeners have as your episode comes through their ear(buds). There are a handful of words (and opposing words) that help us dial this one in. Your show may not be all of these, but it should be some... Is your podcast... Pleasant? (as opposed to painful to listen to) Creative? (as opposed to more of the same) Deep? (as opposed to skimming the surface of your topics) Original? (as opposed to saying what everyone else says) Moving? (as opposed to emotionally uninspiring) Revealing? (as opposed to guarded or inhibited) Engaging? (as opposed to boring, uninteresting) Provocative? (as opposed to bland, unsurprising) Helpful? (Oh, wait... that deserves its own section, later...) All of these are possible for your show, but you've got to decide which ones you're going to make a hallmark of your show. Will you focus on creativity through the sounds you use, the way you mix music, and the perspectives you bring to your topics?OR Will you find guests that are not the run-of-the-mill talking heads, people who bring fresh perspectives that truly help your listeners? There's no one-size-fits-all for this issue - and you've got to decide what you can manage, both in terms of your expertise and in terms of the time you have to devote to your podcast. But know this: If your podcast is not high quality, NOBODY will be talking about it. That means your growth-curve will be slow, slow, slow... and you will NEVER dominate your niche. HELPFULNESS One of the most powerful ways your podcast can be a high-quality show in your niche is by being ultra helpful. I think that's one of the reasons Pat Flynn's show "https://click.mlflow.com/link/c/YT0xMzAxMjgwNzg2NzAzNDU1MjkxJmM9ZjhmNSZlPTE5MjgmYj0yNTAwNDg1ODAmZD14OXY3cTVq.dRMBHBDXtFkrAcusOueVWFewkEmq5TkkS4RW1XF3c2E (Smart Passive Income)" appeals to so many people. He works hard to make it super helpful, super practical. So you have to ask yourself, "What does MY particular audience need?"Your answer could come in the form of the pains they experience, the struggles they have, or the desires they have that are not fulfilled. Once you know that answer - you have the opportunity to fill the void - to be the one who provides the helpful content that perfectly fits what they are looking for. Amazing things happen when you meet somebody's need. They become TREMENDOUSLY appreciative. They sometimes reach out to tell you so. They often tell others about what you did to help them.  Hey look, people are talking about your podcast in the RIGHT way - because it's so good. This may sound overly-simplistic, but it really is that simple. But simple doesn't mean easy. You've got to do the work to figure out... WHO your audience is. WHAT kind of quality they are looking for. HOW you can best help them. Step number three coming next time......
Dec 30 2020
15 mins
144: Notice & Awareness - Phase 1 of The Podcast Niche Domination Formula
https://podcastfasttrack.com/ (https://podcastfasttrack.com/) AFFILIATE OFFER MENTIONED: https://www.captivate.fm/signup?ref=pft (CAPTIVATE) - get your free trial! If your podcast is going to be top in its niche, people have to know about it. Obvious, but true. And you don’t accomplish it by posting 10 Facebook posts per day saying, “Listen to my podcast! Listen to my podcast! Listen to my podcast!” Even if you include an audiogram. The awareness step requires what I’d refer to as “guerrilla promotion” techniques. Some involve social media, some don’t. 1 – Get biz cards printed up for your show. Seriously. Sticking with our real estate example from the first article in this series, if you’re actively working in the real estate industry, you meet others who are actively working in the real estate industry all the time. Right? Your podcast can help those people. But only if they know about it. So along with trying to rustle up new clients/customers (and handing out your normal business cards), why not rustle up some new listeners to your show by handing out show-specific business cards? And be sure to include a direct link for the easiest way they can subscribe to your show. You figure out what that is (and it may or may not include a QR code or two). 2 – Find the online and real-life communities that talk about what you talk about on your podcast It only takes one search on Facebook to find groups that are interested in what you have to say. Do it and join the groups that appear to be active and have a decent number of members. But again, don’t immediately start posting â€śListen to my podcast! Listen to my podcast! Listen to my podcast!” Follow these steps instead… 1. Watch and listen2. Notice the common questions or needs that arise3. Start answering questions with helpful answers (in other words, don’t just show off or promote yourself, truly help people)4. Make friends5. When you finally do share your podcast, do in a way that provides topic-specific episodes as a solution to someone’s needThen do the same thing in real life. It takes a bit more work to find these real-life groups, but they are out there. And they are extremely valuable! Google “my niche groups in my town” and see what turns up. Go to those groups. Then repeat steps 1-5 above in real life. And don’t forget to take your podcast biz cards! 3 – Take note of where high-profile people in your niche are and copy what they are doing Are there people in your industry who you look up to… • Writing pieces for industry magazines? (online or offline) • Placing ads in industry journals or publications? (online or offline) • Presenting at industry events? • Writing local newspaper columns or op-eds? • Guesting on podcasts within your industry? (affiliate link) Figure out how to do those things for yourself — and do them. Regularly. Giving away amazing insights and value. And keep at it. 4 – Develop friendships with others who podcast and blog about the things you do (and those influencers from the previous point) There are so many ways to come at any topic. That’s why there are so many podcasts in every niche (OK, maybe not in the “underwater basket weaving” niche, but you get the point). Those others who are podcasting or blogging in your niche are not your competition. In fact, they could become some of your greatest supporters. Pie will help me explain. The “podcasting pie” may have a limited number of slices, but the pie itself is growing all the time. Edison Research tells us that as of 2019, 51% of people in the U.S. have now listened to a podcast. But that also means 49% of the American public hasn’t listened to a podcast â€” yet. How many of those people are interested in your niche topics? Lots. I guarantee it. You and those others who publish episodes about your area of interest and expertise have plenty of people to...
Dec 16 2020
20 mins
143: The Podcast Niche Domination Formula142: Trust is the lock and value is the key141: Why you should NOT compare yourself or your podcast to Joe Rogan
https://podcastfasttrack.com/ (https://podcastfasttrack.com/) Let's talk a bit about Joe Rogan...Joe is an American comedian, podcaster, actor, television host, and mixed martial arts commentator Joe is 53 years old (one month younger than yours truly) The Joe Rogan Experience is a talk-show / interview format (like most of the podcastosphere it seems) He's been publishing his podcast (and YouTube versions) for over 10.5 years He typically publishes 3 or more episodes per week > average episode length is just over 2 hours 30 minutes As of October 2020 his show "The Joe Rogan Experience" has published just over 1700 episodes That's 4,360 hours of content > if you listened non-stop, 24/7 it would take you 182 days to listen to all of it (at normal speed) As of April 2019 > 190 million downloads per month He's increased his publications year over year, but 2020 it appears that he'll actually publish less than he has been in previous years Not bad for a guy who started out entirely independent (like you and me) The most recent hype - Spotify The podcast-o-sphere is all abuzz with the news that Joe just signed a multi-year deal with Spotify estimated to be worth $100M. That's one of the largest licensing agreements in podcast history. But there are some not-so-good things in the deal that many of us Indie podcasters wouldn't be too keen about... His show can ONLY be found on Spotify Paying members have no-ads Non-paying members have ads (Spotify generated, presumably) In sPITE of all that, it's Easy to say... Wow, it must be nice to be Joe Rogan! But think that through... The dude has paid his dues He has done the work required He has earned every cent (though there is a way I think he could be making more AND keeping full control of where his show is distributed - watch for an upcoming episode about that) Though we can argue about the lasting value he provides his audience, he's clearly hit on a format and personality mix that is entertaining to his demographic Why you should NOT compare yourself to Joe You haven't been at it as long You haven't published as frequently You haven't build the audience he has You haven't had the same opportunities You are likely podcasting for a different reason than Joe (serving an audience, providing help, building a clientele, selling books/courses, etc.) You have differing gifts, personality, abilities, etc. that make your show and approach intrinsically different than his There is a LOT more to successful podcasting than a big deal like Joe signed People helped Specific needs met Pain relieved World-view and mindsets challenged Changed lives What SHOULD you do? Get clear on YOUR purpose (What are you podcasting FOR?) Get clear on your audience (Who are you trying to serve) Figure out where they are (online and in real life) Figure out how to get your message to them (creative, diligent, tireless work) Be willing to pay the price Listen to this episode to get all the deets about these things and more! https://plinkhq.com/i/999802464 (Subscribe to Podcastification here!)
Nov 3 2020
11 mins
140: How to gain huge compound interest-like benefits from your podcast139: Make Bank: Invite Your Ideal Customer To A Podcast Interview
https://podcastfasttrack.com/ (https://podcastfasttrack.com/) One of the most common things you'll hear podcasters ask is "How can I get more people to download my show?" That's an O.K. question... if you're into that sort of thing. OK, I'm being a bit snarky here... downloads ARE important for a number of reasons. But my guest on this episode is not so concerned about downloads because he's making bank in another way. From selling stuff to his guests. Casey Stubbs is a marketing guru (my words, he's to humble to admit it). He's figured out that what all marketers want is what podcasting has to offer. You’ll benefit from listening to this episode if you... You offer a product or service that requires relationship building and marketing The power of relationships is not lost on you, and you know how to make the most of them You don't like the obsession with download numbers and want to find another way It's more important to you to build ongoing relationships than it is to draw a crowd You want to short-cut the marketing process and get right into sales FIND FULL SHOW NOTES HERE: https://podcastfasttrack.com/139-make-bank-invite-your-ideal-customer-to-a-podcast-interview/ (WWW.PODCASTFASTTRACK.COM/139) REACH OUT TO CASEYhttps://tradingstrategyguides.com/casey-stubbs/ (https://tradingstrategyguides.com/casey-stubbs/) On Twitter: https://twitter.com/caseystubbs (@CaseyStubbs) On https://www.linkedin.com/in/caseystubbs/ (LinkedIn) Casey's podcast: https://plnk.to/howtotradeit?to=page (How To Trade It) https://plinkhq.com/i/999802464 (Subscribe to Podcastification here!)
Sep 8 2020
10 mins
138: How To Record An Interview Podcast In High Quality Audio: Squadcast
https://podcastfasttrack.com/ (https://podcastfasttrack.com/) Get your free 7 day trial of Squadcast at https://squadcast.fm (https://Squadcast.fm) OR if you use https://squadcast.fm/?salescamp=9mNqrUHARDzEP22v1UzCUcPE (my affiliate link here) you can say “thanks” to me for making the introduction. ***************** Way back when I started podcasting — it was 2013 or so — I recognized very quickly that whoever could solve the problem of recording conversations over a distance and do so with high quality audio, would have a leg up on everyone else. I’m glad to know the two guys who did it. On this episode I walk through https://squadcast.fm/?salescamp=9mNqrUHARDzEP22v1UzCUcPE ( Squadcast) (affiliate link) with co-founders Rock Felder and Zach Moreno. We dig into the tech they created that makes the app work so well, how they solved for quality and reliability, and even go step by step through the features and how the platform works. You’ll also get to hear what’s coming down the pike that goes WAY beyond recording an interview podcast in audio - High Def Video recording through the same platform. It’s Squadcast, folks. Learn about it on this episode. YOU'LL BENIFIT FROM LISTENING TO THIS PODCAST IF YOU... [2:10] Experience on the Google Chrome team that translates DIRECTLY into this app [8:55] Why Skype-type audio recordings are NOT the best quality [11:45] How the Squadcast team addressed quality and reliability in distance recordings [14:22] The tech details of what these guys did to address distance recording issues [21:08] My Squadcast walk-through with Zach and Rock explaining it to me [29:04] Lots of choices for the host to get better audio for them and guests [41:18] Squadcast pricing: from a 7 day free trial to huge networks [46:10] High quality VIDEO is on the way!    Resources mentioned during this conversation https://www.edisonresearch.com/the-infinite-dial-2020/ ( Edison Research Infinite Dial Report 2020) Connect with the Squadcast team On Twitter: https://twitter.com/squadcastfm?lang=en (@SquadCastFM) Follow https://www.linkedin.com/company/squadcastfm/ (on LinkedIn) Check out the https://www.youtube.com/channel/UCZu_5dP2sfvsLhZUrfKK1WQ ( Squadcast YouTube Channel) Audio drift on podcast interview recordings is a thing of the past You know what I’m talking about, right? You get the audio from your online recording platform, toss it into your audio editing software (DAW) and discover that it isn’t synced. So you spend tons of time trying to connect the dots and make it sound normal. That shouldn’t happen. It’s called “audio drift” and one of the most PAINFUL parts of using any distance recording solution (when it happens). The Squadcast guys (Zach and Rock) KNEW it was an issue and took the time to figure it out. Don’t you love people who just figure it out? If you decide to try out Squadcast you’re doing to discover that audio drift is no more. Really, NO. MORE. The best way to control the audio quality of interview guests It’s pretty typical for a podcast host to have great audio. She’s the one who’s invested a bit of dough in the right equipment and who has learned how to record effectively. But the guest… now that’s a different story entirely. It’s just as typical for the guest’s audio to atrocious. They don’t understand audio, don’t know what to do to get good recordings, and don’t always see why it’s important. So what can a host do? Number one: Help them get good audio the moment they come onto the recording platform. Zach and Rock over at Squadcast.fm got a suggestion from podcast guru Harry Duran (Podcast Junkies) that they should built out a way for the host to see the status of the guest’s audio setup — What mic are they using? What bandwidth do they have on their internet connection? And that was a BRILLIANT idea, Harry. Why? Because the host — the one who knows about how to get good audio — can now...
Aug 25 2020
51 mins

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