146: Step Three: Originality & Appeal: The Podcast Niche Domination Formula

Podcastification - podcasting tips, podcast tricks, how to podcast better

Jan 18 2021 • 14 mins

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) I hope you're putting these steps into action...I know you're busy. I know you have other commitments. If that's the case, file this away and get back to it. But this stuff is important for the longevity and audience building of your podcast. We've already covered the first two steps - (1) Notice / Awareness and (2) https://www.linkedin.com/pulse/step-two-podcast-niche-domination-formula-carey-green/ (Quality / Helpfulness). Now it's time for the 3rd phase - Originality / AppealIn my view, we are right at the tail end of the "interview-someone-famous-in-your-industry-and-get-an-audience" phase of podcasting. Because the podcast-o-sphere is SATURATED with those types of shows. OK - probably not ENTIRELY saturated, but we're getting pretty close. And I'm not the only person who thinks so. Here's this from... https://www.linkedin.com/in/profgalloway/ (@Scott Galloway) of NYU... about podcasting in the year 2020... ...the podcasts of the highest quality at the top of the charts will reap the lion’s share of the benefits. Niche podcasts that truly add value will also survive and do well, but reheated Joe Rogan imitators… that sh!# is going to fall off the face of a cliff.If you already have one of "those kind of shows" running and it's doing well, you've got a leg up on the competition. If you are struggling to get an audience with that format... maybe you know why, now. If you are considering starting a show of that nature, I recommend you tweak that decision based on my recommendations below.No matter where you are in your podcasting journey, you can make changes - large and small - that make your show more orginal and therefore, more appealing. Consider these things... + Podcasts are as much entertainment as they are education And entertainment has to be - well, entertaining. Look at what you're doing with your show currently? Can you add something to spice it up? (music, transition sounds, other voices, ambiance or sound effects) You want to be careful here and not overdo it. And you WILL likely get some negative feedback about such changes from existing listeners. But give it time... keep changing things little by little, and overall your listeners will come to LOVE it. One show that does this well... Roger Whitney - The Retirement Answer Man (https://click.mlflow.com/link/c/YT0xMzA2MzU0MjQyOTI3MjA0MzIyJmM9bTluNiZlPTE5MjgmYj0yNTM5Njk3MjImZD1tOWM0Yzd6.Q6vg0HUJp9Haww-eUm08tROyQN5m5sMLbGxgvw8UY6Q (listen here)) Roger's show is broken into segments, he uses transition sounds and segments effectively, and his humor and laid back approach come out loud and clear. What could you do along this line to not only make your show more entertaining, but to reap the rewards of the domino effect it sets in motion... + more entertainment = more fun = better listener experiences = happier audiences = long-term followers/subscribers Do you get the picture? Can you be more yourself? It's amazing how much being yourself multiplies into audience attraction. When you are you, those who see the world the way you do tend to like the way you talk about things. Not only that, they tend to trust your more quickly and buy your stuff (subscribe to your podcast) more rapidly. A show that does this well... Darla Powell - Wingnut Social (https://click.mlflow.com/link/c/YT0xMzA2MzU0MjQyOTI3MjA0MzIyJmM9bTluNiZlPTE5MjgmYj0yNTM5Njk3MjQmZD1zMXk3bjFk.lcT2DkeIXEjB6T3rKOW-TITNiuJBXMavqYCZGbV0-Wk (listen here))  Darla shared with me that a long time ago she learned that it was much better to simply be herself. In her words, "her wingnut self."  She attracts her ideal clients and lets them know what to expect from her before they actually meat. Of course, there are boundaries of propriety here but you get the idea.  The more YOU, you can be, the more YOU will shine through. And...