The buzz: “Next Gen Mobility: Some people say it’s all about the journey…Anyone who can successfully implement a change in the way we use our automobiles will transform our society, and will likely reap considerable rewards…” (journal.businesstoday.org). “By 2030, the automotive landscape will be defined by more sustainable, safer and convenient ways of moving around…” (www.te.com) The next generation of mobility is for riders, leveraging technology to design new ways to make time spent between places more useful, social and fun. And Industry 4.0 plays a key role from the design of smart autonomous vehicles, through manufacturing in smart factories, and ultimately to how riders, purchase or not, consume as a service, operate safely, maintain proactively and protect autonomous vehicles on the roads. We’ll ask Bruce Baumgartner at Zoox, Tobias Hoffmeister at MHP, and Tom Madonna at SAP for their insights on Industry 4.0 and The Next Generation of Mobility for Riders – NOT Drivers!