Welcome to episode 65 of The Business Life of Husband and Wife Podcast! Today, we have a special guest, Erica Rankin, co-founder of Bro Dough, a company that makes delicious, protein-packed cookie dough that's safe to eat raw. Erica is here to share her expertise on how businesses can use LinkedIn to build a personal brand and reach their target audience.
Let's dive into why LinkedIn is such a powerful platform for businesses. LinkedIn is the only social media platform that is solely for business professionals. It's a place where people go to network, find new job opportunities, and connect with other like-minded individuals in their industry. With over 700 million users, LinkedIn is a goldmine for businesses looking to establish themselves as thought leaders in their industry and build brand awareness.
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