Liz Giorgi is a two-time media entrepreneur who challenges the norm. She is Co-Founder and CEO of Soona, a same-day photo and video studio designed to help brands get professional content for less than the price of stock. Previously, she started Mighteor, a production company that was one of the first in the country to provide online video strategy to brands as large as Facebook and U.S. Bank. Giorgi is an Emmy award winner, advocate for women in business, and recognized by Forbes 30 Under 30.
Chapter Summaries
- 0:42 - Introducing Liz
- 4:54 - Creating Soona
- 8:14 - Solving a Problem
- 12:01 - Virtual Photo Shoot Tour
- 15:54 - Dream to IPO
- 17:47 - Big Mistakes & Big Dreams
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Key Takeaways
- We both just said to each other, there's something undeniable about how much more impact we could have, and we took the leap and started working on selling my first business. We applied to Techstars, which is a technology accelerator. We were accepted to Techstars Boulder. And as the ball kept rolling down the hill, we launched our product in the world. And you know, I'm incredibly proud of that decision, but boy, oh boy, it was scary.
- We've really decided to turn everything on its head and say, we want it to be as easy as anything else that you do online and take away all these extra decisions that distract businesses from being able to just focus on what matters the most, which is making their product look its best.
- And so I went about that process, very naive, but learned very quickly that it's very much about convincing people that your version of the future is going to be real.
- We believe we're building the fastest and most affordable way to create professional content online.
- We have seen data that says that as much as 97% of the purchase decision comes down to a picture. And so it is really the most important asset. I like to say, it's the equivalent of making a photographic first impression for every single one of your product.
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