If you work in the entertainment industry you might be living under the assumption if you get really good at what you do, jobs will just miraculously find you, and you can avoid the painful process of putting yourself out there and selling yourself. After all, selling is for businesses and salesmen.
Well, guess what? If you are a freelancer in today’s gig economy, you are a business.
Referrals may work for awhile, but what if you decide you want to do something different and transition to a new genre of work? Suddenly your current network you’ve spent years building is of no use to you whatsoever. Having a solid networking strategy is essential for connecting with the right people so you can promote your businesses’ services (i.e. YOU) and build a career that provides you with the flexibility to expand your portfolio as desired and ultimately fulfill your passions.
My guest today, Liston Witherill, has made his career helping experts sell their services. He is the founder and creator of Serve Don't Sell, and he's on a mission to help 100 million people become world-class, ethical communicators. He understands that networking can be intimidating, especially for busy creatives who identify as introverts and just want to focus on their craft. He also understands that many people view networking as making awkward small talk at boring mixers and events (pre-pandemic anyway) and bothering busy, more important people with cold outreach that never yields responses. But networking doesn't have to be this painful.
Liston and I discuss the mindset shifts you need to make in order to network successfully and why doing so can improve your career exponentially. This episode will teach you the psychology behind effective networking and how to apply it to your unique situation so you can not only expand your network but also build better and stronger relationships to advance your career and improve your well being.
Struggling With Real-Time Remote Collaboration? Meet Evercast
As work begins to slowly trickle in again, perhaps the most pressing challenge we as creative professionals face in our post-pandemic reality is real-time collaboration. Zoom is great for meetings, but it sure doesn't work for streaming video. Luckily this problem has now been solved for all of us. If you haven't heard of Evercast, it's time to become acquainted. Because Evercast's real-time remote collaboration technology is CHANGING. THE. GAME.
P.S. It's (finally) priced for freelancers and indie creatives like us!
This episode was brought to you by Ergodriven, the makers of the Topo Mat (my #1 recommendation for anyone who stands at their workstation) and now their latest product. New Standard Whole Protein is a blend of both whey and collagen, sourced from the highest quality ingredients without any of the unnecessary filler or garbage. Not only will you get more energy and focus from this protein powder, you will notice improvements in your skin, hair, nails, joints and muscles. And because they don’t spend a lot on excessive marketing and advertising expenses, the savings gets passed on to you.
Liston Witherill is the founder and creator of Serve Don't Sell, and he's on a mission to help 100 million people become world-class, ethical communicators.
The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).