53: Shop Floor Storytelling- with Barbara Pennell Jaynes

a BROADcast for Manufacturers

Jun 5 2024 • 23 mins

Meet Barbara Pennell Jaynes

In 2013, Barbara founded Positively-Funded. She has engaged with manufacturers, facilitating their strategic growth planning: beta testing, opening new markets, product launches, and creating key industry partnerships.


00:00 Travel Stories and Favorite Destinations

03:28 Introducing Barbara Pennell Jaynes

04:56 Business Development vs. Traditional Marketing

06:04 The Importance of Real-World Feedback

08:44 Beta Testing and Storytelling in Manufacturing

12:08 The Value of Manufacturing Facility Tours

14:14 LinkedIn Strategies and Weird Facts

21:23 Conclusion and Contact Information

Connect with Barbara!






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Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!

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