On today's podcast, David Green and Bill High will be sharing moving stories and vital behind-the-scenes information from Leadership Not by the Book Chapter 9: Remember Your One Thing—Not the Shiny Things.

● Being a merchant intrigued David Green. Being a merchant is his One Thing.

● Every organization must know its identity

● Customers come to Hobby Lobby because of price and quality

● Put the customer first -- If you want to be the best, you listen to your customers

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