Supercharge Marketing

Lumen5

The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

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This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE for 20% off your first 3 months.


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Why Startups Should Define Their Own Category From the Start
Sep 7 2022
Why Startups Should Define Their Own Category From the Start
In a world where every startup is using innovative technology to disrupt the status quo, how can you ensure that your idea stands above the rest? Josh Lowman believes that the answer to cutting through the noise lies in category design and creation.  As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers.  Sneak peek: “To me, the definition of something that's disruptive is, it's categorically different,” says Josh. He argues that if you aren’t creating a new category of solutions that can solve unique customer needs, you may be leaving critical opportunities (and dollars) on the table. Category design goes beyond product positioning; it’s a North Star that executives can lean on “to animate and lead their entire company.” It’s the core DNA of the business and requires company-wide support — from product to marketing to sales — in order to succeed.  Key discussions covered in this episode include: How to create a category in three stepsHow to market your category and convert customersCommon mistakes to avoid when creating a category3 key questions you need to ask when creating your categoryWhy category creation does not equal product positioningHow to weave your category story into your brand strategy Don't have all the time in the world? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Josh: Josh Lowman is the Founder and CEO of Gold Front. As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers. Connect with Josh here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.
Why Startups Should Define Their Own Category From the Start
Sep 7 2022
Why Startups Should Define Their Own Category From the Start
In a world where every startup is using innovative technology to disrupt the status quo, how can you ensure that your idea stands above the rest? Josh Lowman believes that the answer to cutting through the noise lies in category design and creation.  As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers.  Sneak peek: “To me, the definition of something that's disruptive is, it's categorically different,” says Josh. He argues that if you aren’t creating a new category of solutions that can solve unique customer needs, you may be leaving critical opportunities (and dollars) on the table. Category design goes beyond product positioning; it’s a North Star that executives can lean on “to animate and lead their entire company.” It’s the core DNA of the business and requires company-wide support — from product to marketing to sales — in order to succeed.  Key discussions covered in this episode include: How to create a category in three stepsHow to market your category and convert customersCommon mistakes to avoid when creating a category3 key questions you need to ask when creating your categoryWhy category creation does not equal product positioningHow to weave your category story into your brand strategy Don't have all the time in the world? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Josh: Josh Lowman is the Founder and CEO of Gold Front. As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers. Connect with Josh here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.
Building a Content Marketing Strategy: How to Convert Content into Revenue
Aug 16 2022
Building a Content Marketing Strategy: How to Convert Content into Revenue
Unlike most B2B SaaS companies, Later doesn’t rely on its sales team to drive revenue. In fact, it doesn’t even have a sales team. Instead, Later closes deals using a highly effective content strategy that aims to provide users with the right content through each step of the buyer journey.  Later’s former editorial lead, Jill Warren, joins us to dive deep into how she and her team built a content marketing engine that attracts over 2 million sessions per month to the Later blog. Her secret? Connecting content strategy with social media savvy.  Sneak peek:  "You have to take that leap of faith, that if I invest in my community enough, build a brand personality and develop that element of loyalty and trust, the revenue will come […] It's hard to do but if you don't do it, then you're ultimately going to be running behind and eventually you'll get overtaken by people who are willing to innovate and take that risk." - Jill Warren Key discussions covered in this episode include: How to create revenue-generating contentBest practices for repurposing content across different social channelsHow to build a loyal social community around your productWhy dedicating time to your freelance contributors is always worth itWhy you shouldn’t let your competitors keep you from getting creative on social mediaHow to create fresh content for each social channelHow B2B companies can learn from their B2C counterparts and focus on the human aspect of social media. Don't have all the time in the world, but still want great insights? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Jill: Jill Warren was the former Editorial Manager of Content Marketing at Later, an all-in-one social media management and scheduling tool. She managed Later's content marketing hub, specialising in social media trends and growth tips for social media managers, creators and influencers, and small business owners. Connect with Jill here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.
Podcasting in the B2B World: How to leverage it to drive brand awareness and revenue
Jul 26 2022
Podcasting in the B2B World: How to leverage it to drive brand awareness and revenue
James Mulvany is an endless resource about all things podcasting. As Founder of podcast.co and matchmaker.fm, two platforms designed to maximize the success of podcasts, we've lured him into sharing all the tips and tricks of succeeding in the B2B podcasting world. Sneak peek: "It's a case of identifying your market, trying to reach people who are maybe looking for a solution to a problem, or identifying some of the common pain points or the common questions that your customers have, and trying to solve them in an informative and entertaining way." - James Mulvany Key discussions covered in this episode include: How to successfully position yourself in the B2B podcast space and stand out amongst competitorsCreative examples of B2B companies who have successfully launched podcastsThe importance of building a podcast strategy and some principles and practices to followMeasuring the success of a podcast and how to tie that to the overall company goalsThe benefits of being a guest on external podcasts and how to position yourself as a thought leader Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About James: James Mulvany is a successful entrepreneur based in Manchester, UK. Over the past 10 years, he has built multiple internet companies - primarily in the audio space. His current portfolio include; Podcast.co, MatchMaker.fm & Radio.co and he recently launched a full-service agency, Cue Podcasts, to provide podcast production and live audio solutions for brands. Connect with James here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months. To read the transcript for this episode, click here.
Building a B2B Thought Leadership Brand: How to make an impact and get it right
Jul 6 2022
Building a B2B Thought Leadership Brand: How to make an impact and get it right
In the B2B marketing world, organizations that harness the power of thought leadership can leverage this to drive their business forward. However, building a thought leadership brand can be daunting. Enter Mark Raffan, a highly successful serial entrepreneur and lover of marketing, negotiation and thought leadership. Having coached executives and teams in some of the largest companies in the world, Mark shares some advice on how to get started, as well as some hot takes on some of the things you can do to get it right. Sneak peek: "For anyone who’s thinking about developing a thought leadership brand, I want you to start by thinking about the one thing in your industry that you would chop down with a sword. Then start to think about why you feel that way and what the logic behind it is. Then start thinking about the kind of content that you can build off of this." - Mark Raffan Key discussions covered in this episode include: The definition of thought leadership and how B2B companies can build thought leaders to help amplify their brandHow to successfully distribute content via social media marketing, and some specific examples that you can get started onTips and tricks on what to avoid and lean into, and how to stand out without being too controversialNegotiation as a long-lost cousin of marketing, and how some of the principles overlap Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Mark: Mark is a serial entrepreneur and lover of marketing and thought leadership. Mark is an expert in negotiation, influence, and persuasion. He has coached executives and teams in some of the largest companies in the world, such as Zendesk, Nike, Citi Bank, The Sasha Group, Salesforce, The US Army, LinkedIn, and Humana. Mark has been featured in Entrepreneur, Forbes, Thrive Global, Supply and Demand Chain Executive Magazine (as a 2019 pro-to-know), and has appeared on dozens of podcasts, including Make it Happen Mondays, The Brutal Truth About Sales, and The Insider’s Guide to Finance. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months. To read the transcript for this episode, click here.
Emotion in the B2B World: How marketers can increase conversions using emotional targeting
Mar 10 2022
Emotion in the B2B World: How marketers can increase conversions using emotional targeting
Buckle up B2B marketers, this is a good one! Talia Wolf, Founder and Chief Optimizer of Getuplift, has spent many years convincing companies to invest in conversion optimization instead of solely focusing on traffic metrics. As the brain behind the Emotional Targeting Framework, Talia helps companies maximize conversions by digging deeper into a customer’s psyche to identify how to meet them where they are. Sneak peek: "Emotional marketing is the key for companies that are just getting started. This emotional targeting isn't just saved for the Legos and the Adidas companies, they are for you. If you're just getting started out and you're in a saturated market and there are huge players in the field, you can actually stand out by simply making it about the customers, by being emotional and by focusing on them and making them the hero of the story. And that's exactly what will make you soar and scale." - Talia Wolf Key discussions covered in this episode include: The best tactics to successfully initiate your emotional marketing campaignPsychological triggers and the importance of correctly using them to understand and connect with your customer needsHow to convey emotion through multimedia content and storytellingBest A/B testing practices that drive conversions Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Talia: As the founder Getuplift, Talia helps businesses understand their audience better, fix the leaks in their funnel & increase conversions with a customer-centric optimization process. Recently listed as one of the most influential experts in conversion optimization, Talia has trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love and many more.  About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months To read the transcript for this episode, click here.
Thought Leadership as a Buzzword: How to elevate your content strategy
Feb 16 2022
Thought Leadership as a Buzzword: How to elevate your content strategy
Freelancers may know him for his hilarious (and sometimes painfully accurate) Twitter account, but Brooklin Nash isn’t just a witty commentator on life as a writer; he’s also a seasoned content strategist with an impressive list of B2B SaaS clients. Brooklin is an advocate for encouraging companies to step back to make sure they are offering something unique, rather than just publishing content pieces for demand generation. In his experience, B2B companies see the best results when they invest in creating deeper content, including thought leadership pieces. Sneak peek: "Good content takes the time to consider if it's unique and if it's adding to the conversation, or if it's just noise. It might take longer to get out the door, but it's going to have a larger impact down the road because content, at the end of the day, is not just about demand gen. It's about building your brand and having quality conversations. It's about looking at the bigger picture and making sure you're actually offering something unique." - Brooklin Nash Key discussions covered in this episode include: Thought leadership as a buzzword and how content marketers can elevate their strategic thinking to improve the value of their content piecesTips to engage teams to ensure more meaningful (and more fully embraced) content that will resonate with customersRepurposing content and how to make its shelf-life last longer Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Brooklin: Boost your organic traffic, social engagement and conversions with winning B2B SaaS content marketing. Brooklin has 7+ years of content marketing experience. His clients include: Mixpanel, Intricately, TrustRadiusm MediaRadar, ServiceRocket, PostBeyond. As a guest contributor, he's written for G2, Drift and MarketingProfs. Want to build up your organic channels to drive revenue? Give Brooklin a call: 619.752.0949 About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months To read the transcript for this episode, click here.
The Evolution of Field Marketing: How to create a personalized experience in a digital world
Jan 13 2022
The Evolution of Field Marketing: How to create a personalized experience in a digital world
The days of detached, templated social media posts and handing out brochures at conferences are over. Instead, Nick Bennett, Director of Evangelism & Customer Marketing at Alyce, says it’s all about creating experiences for B2B prospects and letting your personality come through online via ABM campaigns. Nick is paving the way for a new generation of field marketers who work cross-functionally with sales, finance, and ops to help drive revenue. He calls this approach “full-stack marketing” and this episode will leave you feeling inspired to move from counting touch-points to wowing prospects with unforgettable experiences. Sneak peek: “It's about creating an experience for someone that just gets to know them as a human, which means that whether they need the product today or three quarters from now, they're gonna keep you in mind because you created an experience and didn't try to just pitch them, and first focused on understanding who they actually are and what they care about.” - Nick Bennett Key discussions covered in this episode include: How to build a sales-focused ABM strategy that incorporates digital, creative, and eventsPractical tips for creating a personalized experience in a digital worldBuilding your personal brand and how this can lead to pipeline growthCreating more alignment between sales and marketing, and how to create content that supports their sales funnel Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Nick: Nick Bennett is the Director of Evangelism & Customer Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, writing content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game! About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months To read the transcript for this episode, click here.
The Future of PR: How to bypass the traditional channels and stand out
Dec 23 2021
The Future of PR: How to bypass the traditional channels and stand out
Who better to talk about PR and what it takes to get noticed than PR veteran, Jim James, Founder of EASTWEST PR. Get ready for some story time because in this episode, Jim shares insights into how he’s spent the last 25 years building successful businesses around the world and offers some advice on how to consistently create, repurpose, and distribute engaging content far and wide. Sneak peek: "I often talk about what I call the 'Active Communications Index' which is Content x Channels x Consistency. So, how much content do you create over how many channels you share it, and most importantly, how consistently do you share it? Because what many companies do is they create content occasionally that's good, or they create stuff consistently that's dull. The challenge is to create content that goes across all channels and is delivered consistently and is engaging." - Jim James Key discussions covered in this episode include: The evolution of PR and how to bypass the traditional channels to stand out moreExamples of some out-of-the-box content formats Creating a two-way conversation to build a brand and relationship with customersUtilizing technology to increase team collaboration and enable more diverse content Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Jim: Since 1995, Jim James has been working with companies large and small, mainly B2B Tech, sharing the value of their innovations with their intended audience. As the founder of EASTWEST PR, Jim is on a mission to help entrepreneurs to unlock the value in their business by getting noticed. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months. To read the transcript for this episode, click here.
Virtual Events as the New Normal: How to build a successful event and drive pipeline
Nov 29 2021
Virtual Events as the New Normal: How to build a successful event and drive pipeline
Growth marketers, listen up! This one’s for you. In this episode, Mark Huber, Head of Brand & Product Marketing at Metadata, shares some secrets behind the planning, promotion and post-event follow-up for the inaugural (and VERY successful) virtual B2B marketing summit he helped build: DEMAND 2021. With over 4,000 registrations and an agenda packed with some incredible thought-leader speakers, Mark believes transparency and building personal connections were part of what made this event so popular. Sneak peek: "How would you text a friend? It's not going to be grammatically incorrect, and it's not going to be perfect. It's going to be short, punchy, and conversational, and it's how we all talk in the real world. The real world and the B2B marketing world should be the same thing." - Mark Huber Key discussions covered in this episode include: Insight into some of the key things Metadata focused on when planning and promoting the virtual eventDriving registrations down the marketing funnel and how to convert them into pipelineWhy focusing on longer-term strategic projects is best in B2B marketingHow to repurpose event content to maximize its exposure to a wider audience Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Mark: Mark purchased Metadata in 2020 as a Director of Demand Generation at Fast Radius. The more he used it, the more he realized Metadata was building something special, and so he joined Metadata in August of 2020 as the second full-time marketer. Since then, he's been on the hook for making sure every B2B marketer held accountable to pipeline and revenue knows this category-defining tool exists. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months To read the transcript for this episode, click here.
Win the Content Landscape: How to repurpose your content in a digital world
Nov 29 2021
Win the Content Landscape: How to repurpose your content in a digital world
Gone are the days when blogs were a crucial component of every organization's thought leadership strategy. The way we consume content is rapidly evolving, and brands looking to get an edge over the competition must master repurposing their content in a digital world where content is multi-faceted. But fear not, Mike Cheng, CEO and Co-founder of Lumen5, believes snappy, shareable content formats like bite-sized video snippets are here to save the day. And even better, every marketing team can make it happen. Sneak peek: “It’s a race towards brands figuring out how to thrive in this multimedia world. And I think the brands that really figure it out are going to be the big players when 2030 comes around. This is a foundation-setting time, the turn of the decade, where every brand is going through a bit of a gold rush to figure out who's going to win this content landscape. And video, in particular, is one that all marketers across industries agree is so powerful and so impactful." - Mike Cheng Key discussions covered in this episode include: The benefits of repurposing your content within the multimedia world of marketingHow you can make your brand stand out with powerful multimedia contentThe importance of finding out which content formats your customers prefer, and how you can easily adapt to their needsWhy video is set to dominate the marketing worldHow to measure the impact of the content you’re putting out there Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Mike: A serial entrepreneur, Mike is the CEO and Co-founder of Lumen5, a revolutionary online video creation platform with over 1M users. Built upon the goal of democratizing video, Lumen5 has scaled rapidly and has been named one of Canada’s top 100 fastest-growing companies. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months To read the transcript for this episode, click here.