Tech Brains Talk

Flavilla Fongang

Tech Brains Talk is a fun, relaxed, educative and honest podcast. Tech Brains Talk is a conversation on the strategy of becoming a remarkable individual, creating or being part of iconic tech brands. Tech Brains Talk is hosted by Flavilla Fongang author, international speaker and founder of 3 Colours Rule – a creative branding and marketing agency for tech companies. Through engaging conversations with brilliant individuals in the tech world, you will learn from their success, lessons and what they believe is the future of technology. Be a step ahead and get updates about technology trends with Tech Brains Talk. read less
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Episodes

Why is your B2B tech copy not converting and how to fix it?
Sep 25 2023
Why is your B2B tech copy not converting and how to fix it?
In the ever-evolving world of technology, effective communication is paramount. Join us in this engaging and insightful podcast episode as we sit down with Kathryn Strachan, the CEO of Copyhouse, to unravel the mysteries behind B2B tech copy that simply isn't converting, and discover the proven strategies to fix it.In today's digital landscape, crafting persuasive and compelling copy for your tech products or services can make all the difference in attracting and retaining customers. Kathryn Strachan, a seasoned expert in the field of B2B tech copywriting, delves deep into the common pitfalls and challenges that businesses face when their copy fails to convert prospects into clients.Throughout this conversation, Kathryn shares her wealth of knowledge and practical tips, drawing from her extensive experience working with tech companies worldwide. You'll gain valuable insights into understanding your target audience, refining your messaging, and crafting copy that resonates with decision-makers in the tech industry.Whether you're a tech startup looking to make a mark, an established company striving to improve your conversion rates, or simply curious about the art of effective B2B tech copywriting, this podcast is a must-listen. Kathryn's expertise and passion for the craft shine through as she guides you through the steps to transform your copywriting game and achieve the results you've been longing for.Tune in to this episode to discover the keys to unlock the full potential of your B2B tech copy and watch your conversions soar. Don't miss out on this opportunity to gain the knowledge and strategies you need to stand out in the competitive tech landscape.To find out more about CopyHouse, click hereTo find out more about Kathryn Strachan, click here
How to Access the Business Opportunities in Eastern Europe and Beyond with Andrew Wrobel
Jun 19 2022
How to Access the Business Opportunities in Eastern Europe and Beyond with Andrew Wrobel
This week on Tech Brains Talk, Flavilla is joined by Andrew Wrobel. They discuss how the Ukraine conflict has affected IT businesses still in the country, the business opportunities in Eastern Europe, Africa and India and how you can access them.Andrew Wrobel is the Founding Partner of Emerging Europe, a London-based growth hub, and the leader of the Tech Emerging Europe Advocates community, a part of the Global Tech Advocates network. Trained as a journalist, he specialises in site selection, foreign direct investment, sourcing, technology and innovation, nation branding, and cross-cultural communications.Andrew runs Emerging Europe’s research and consultancy teams and co-authors the organisation’s flagship annual reports: the Future of IT, the Investment Promotion Report, the Business-Friendly City Perception Index. He is a juror at various international business-related competitions, a location promotion trainer and a media commentator. He has authored and contributed to a number of international business, investment and trade-related publications.[00:11] Episode summary[00:47] Introducing Andrew Wrobel and why Andrew founded Emerging Europe[05:45] Tech in Ukraine[10:01] Emerging Europe's annual report on the future of IT in Eastern Europe[18:14] Strategic partnership opportunities in Eastern Europe[22:00] Expanding in Eastern Europe[29:29] The differences in business opportunities in India, Africa and Eastern Europe[40:10] Andrew's vision of the future for Emerging Europe[43:46] How would Andrew like to be remembered? To connect with Andrew, CLICK HERETo visit Emerging Europe's website, CLICK HERETo download the report, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE
How to Achieve Rapid Growth Through Disrupting an Industry with Ed Hemburrow
May 22 2022
How to Achieve Rapid Growth Through Disrupting an Industry with Ed Hemburrow
This week, Flavilla is joined by Ed Hemburrow. They discuss Ed's entrepreneurial journey, the challenges in the insurtech industry, and how Ed is disrupting his industry. With more than 22 years of experience in the insurance industry, Ed Hemburrow is Chief Operating Officer at EIP Limited, a Global InsurTech100 company that provides market-leading software solutions to new or existing providers of subscription-based insurance.Ed joined EIP in 2009 from Telefonica O2, where he was responsible for device insurance and the launch of the first iPhone insurance products. Prior to O2, he worked for The Carphone Warehouse across a number of roles. In his position as EIP’s COO, Ed has launched several multi-million-pound insurance schemes across Europe, overseen the successful deployment of EIP’s software solutions into 10 markets, and led the operational and client-facing departments of EIP through a continued period of rapid growth.[00:11] Episode Summary[00:45] Introducing Ed and Ed's entrepreneurial journey[05:27] Challenges in the insurtech industry[10:48] How is EIP disrupting the insurtech industry?[21.46] Accelerating client growth whilst boosting your own[26:39] What makes a great COO?[30:49] Ed's learnings from his career[34:20] How does Ed want to be remembered?To connect with Ed, CLICK HERETo visit EIP's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE
How to Successfully Scale your App Startup while Bootstrapping with Bianca Rangecroft
Apr 24 2022
How to Successfully Scale your App Startup while Bootstrapping with Bianca Rangecroft
This week, Flavilla is joined by Bianca Rangecroft, Founder and CEO of Whering. They discuss Whering's exciting future, the app startup growth journey and Bianca's experience of being on Dragons Den.  Bianca is fluent in five European languages and holds a first-class Bachelor’s degree in History and Politics from SOAS & LSE, with a special focus on Africa and the Middle East, as well as a Master’s degree in Management (Merit) from Imperial College Business School. She spent the first 4.5 years of her career in Banking, first at Barclays Investment Management and then in Goldman Sachs’ consumer division in London (working on fashiontech IPOs like Stichfix & Farfetch). She is a board member of Imperial College’s Alumni Advisory board, the London Chapter President for Unite2030, an UNLEASH 2019 and 2020 Global Talent and a committee member of Ubuntu, a South African charity and Textiles2030 signatory. She was a finalist in the Pitch UK, Elle x Bossbabe, shortlisted for WOTC award, We Are Tech Women’s award and winner of the Most Disruptive Tech award at UNLEASH 2019, EUTOP50 founders 2021 award and a frequent podcast and TV guest (BBC’s Dragon’s Den).[00:11] Episode summary[00:54] Introducing Bianca[04:13] Bianca's entrepreneurial journey with Whering[08:03] The lessons learned from developing Whering[14:02] Successful strategies for user growth[18:53] Learnings from scaling a tech business[24:19] The experience of appearing on Dragons Den[29:17] Keeping resilient throughout the startup journey[34:13] Bianca's vision for Whering's Future[36:10] How would Bianca like to be remembered? To connect with Bianca, CLICK HERETo visit Whering's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE
How to Successfully Brand and Market a Tech Startup with Flavilla Fongang
Apr 10 2022
How to Successfully Brand and Market a Tech Startup with Flavilla Fongang
In this week's episode, Flavilla hands over hosting duties so she can talk about all things marketing and branding and give some great advice for any tech startups currently developing their brand. She discusses the most common mistakes she sees tech startups make, the difference between marketing and branding and how to build the foundations of a successful brand. Flavilla Fongang is an award-winning serial entrepreneur, and an international and multilingual keynote speaker. She is a neuroscience brand expert covering strategy, design, marketing and customer experience. Flavilla is a recognised leader in marketing as she created the D.A.C. system and The Beyond Marketing Approach which has helped so many brands successfully grow their business.[00:10] Introducing Flavilla[03:06] What are the most common mistakes that tech startups make in their branding and marketing?[06:43] What are the unique opportunities and challenges in marketing tech companies?  [09:21] What is the difference between branding and marketing?[13:12] Brand marketing vs product marketing[18:32] Planting the seeds for brand success[23:09] Giving opportunities to younger generations[27:11] How does Flavilla want to be remembered? To connect with Flavilla, CLICK HERETo visit 3 Colours Rule's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE
How can ESG technology help companies win the Net Zero race with Matthew Nelson
Apr 4 2022
How can ESG technology help companies win the Net Zero race with Matthew Nelson
This week, Flavilla is joined by Matthew Nelson. They discuss ESG reporting, Net-Zero and how to use your ESG data to improve business performance.Matthew is an engaging, versatile, and innovative financial services professional with 20+ years of experience in investment banking, investment management, asset management, technology, consulting, and corporate sectors.Matthew founded Arivu, the blockchain-powered ESG platform, after recognising a market opportunity to improve how companies manage and report their sustainability information.  Arivu combines a powerful set of data aggregation and change-alerting tools with blockchain/distributed ledger technology and helps companies around the world as they transition to Net-Zero.[00:11] Episode summary[00:50] Introducing Matthew Nelson[04:14] Net-Zero and the path to reducing global emissions[05:20] What is ESG?[08:15] Chain reporting in Arivu's platform[13:23] Utilising technology to solve ESG issues[18:16] Identifying business opportunities through ESG data[22:02] Changing behaviours to improve ESG performance[26:07] Tackling 'greenwashing'[29:50] How Arivu integrates tokenisation and blockchain into its ESG reporting platform[32:40] How does Matthew want to be remembered?To connect with Matthew, CLICK HERETo visit Arivu's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE
The Value of Diversity in the Tech Industry with Marissa Ellis
Mar 21 2022
The Value of Diversity in the Tech Industry with Marissa Ellis
This week, Flavilla is joined by Marissa Ellis. They discuss the value of diversity in the tech industry and the importance of 'purpose' in business.Marissa Ellis is an advisor, speaker and best selling author. She is the founder of www.diversily.com and a thought leader in ‘inclusive intelligence’ with over 20 years of experience in the tech sector. Diversily helps organisations unlock collective brilliance by taking a more human-centred, purpose-led, collaborative approach to business. They transform leadership, strategy and culture - all with an inclusive lens. Marissa is hugely passionate about creating a fairer, more equitable future for us all, where technology can help us solve, not create, some of the world’s greatest challenges.[00:11] Episode summary[00:45] Introducing Marissa [02:17] Marissa's entrepreneurial journey with Diversily [07:01] Moving business and leadership from exclusive to inclusive [16:09] The importance of diversity in tech [17:59] Preventing diversity from being a 'tick-box exercise' [21:12] The importance of 'purpose' in business[29:45] Influencing change from the bottom-up[35:37] What does Marissa wish she knew sooner[36:27] How does Marissa want to be remembered To connect with Marissa, CLICK HERETo visit Diversily's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE
Pioneering digital transformation in the health space
Mar 7 2022
Pioneering digital transformation in the health space
This week, Flavilla is joined by Fungai Ndemera. They discuss CheckUp Health and how Fungai is pioneering digital transformation in the health space.With more than 20 years of experience in business leadership, Fungai is a Nurse and a  Great British entrepreneur award winner, a STEM ambassador and an Angel Investor. Through this experience, she has learnt to be resilient, strong and realised that the best business lessons are learnt through failures. That's how her passion for technology and creative solutions were born.  Her most recent venture won an opportunity to be funded by Innovate UK. Realising the challenges faced with shortages of doctors and the impact of COVID 19 on chronic patients, especially the racially diverse group. This helped marginalised patients receive free health monitoring devices and clinical service through CheckUp Health, a tele-health platform and app.[00:11] Episode summary[01:00] Introducing Fungai[02:30] Fungai's entrepreneurial journey with CheckUp Health[12:19] Digital transformation in the health space[24:03] CheckUp Health's achievements (so far)[28:12] How did Fungai's background influence her entrepreneurial journey?[29:25] What's next for CheckUp Health[30:25] What have Fungai's learnings been?[32:53] How does Fungai want to be remembered? To connect with Fungai, CLICK HERETo visit CheckUp Health's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE
Utilising Web3 to tackle youth unemployment
Feb 28 2022
Utilising Web3 to tackle youth unemployment
This week, Flavilla is joined by Esther O'Callaghan. They discuss utilising Web3 to tackle youth unemployment. From being the first female DJ/producer to own a specialist vinyl store in Manchester’s Northern Quarter and producing major international festivals and events to now running a fast-growing Web3 careers platform and being part of the first all-female De-Fi delegation to the European Parliament (with some waitressing, window cleaning and IronMan training in between), it’s been an incredibly unique journey. With over 20+ years of experience across UK Govt, Local Authority, NDPB's, CSR, ESG, ED&I, the arts, culture, music, and third sectors, Esther has dedicated her life to tackling youth unemployment, resulting in hundreds of thousands of children and young people supported nationally and worldwide.[00:11] Episode summary[01:26] Introducing Esther[03:56] Creating the fastest-growing Web3 carrier platform to tackle youth unemployment [10:22] What is the Metaverse and Web3?[12:09] What are the benefits of Web3 for recruitment [18:17] What is the value in hiring younger individuals [24:32] The role of government in tackling youth unemployment[29:21] Where does entrepreneurship come from? [32:22] Learning from your failures [34:28] Giving a voice to younger generations[36:13] What is the future of hundo?[37:08] How does Esther want to be remembered? To connect with Esther, CLICK HERETo visit hundo.careers' website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE
Putting people at the centre of your growth strategy
Feb 21 2022
Putting people at the centre of your growth strategy
This week, Flavilla is joined by Naomi Timperley. They discuss how you can put people at the centre of your growth strategy.  Naomi is the co-founder of Tech North Advocates and GSI. Proud to be in the top 50 Computer Weekly Most Influential Women in UK IT 2018, 2019, 2020 and 2021. Naomi is an experienced growth and innovation consultant with established relationships across the UK. She has extensive experience working with start-ups and growth businesses particularly in the tech, digital and creative sectors.  Naomi has been a mentor for 8 years and mentored several hundred businesses. She is an Honorary Industry Fellow at the University of Salford Business School and chair of the Industry Advisory Board. Naomi also sits on the board of charity Digital Inc and social Enterprise PIE. She was previously Chair of Future Everything and Capital Pilot. [00:11] Episode summary[00:56] Introducing Naomi[02:50] Naomi's business journey[10:14] Do tech companies need to be in London?[12:45] What prevents tech startups from growing[16:27] Strategies for tech business growth[17:28] Putting people first in organisations [22:46] Attracting young talent through education [28:27] Morality in business [34:50] How does Naomi want to be remembered To connect with Naomi, CLICK HERETo visit Tech North Advocate's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE
From consultancy to successfully scaling a tech business led on brand purpose
Feb 14 2022
From consultancy to successfully scaling a tech business led on brand purpose
This week, Flavilla is joined by Cynthia Davis. They discuss Cynthia's journey from consultancy to successfully scaling a tech business led on brand purposeCynthia Davis is the CEO/Founder of BAME Recruitment and Co-founder of Diversifying.io. As a multi-award-winning CEO, motivational speaker and diversity and inclusion specialist, Cynthia is passionate about improving equal opportunities for people from all walks of life by encouraging and motivating the next generation of leaders. Cynthia is a mentor to young adults via the Stephen Lawrence Trust Mentorship Programme and a fellow of St Georges College Leadership Fellowship in Windsor. She is also Chair of the Board for Pop Up, a social enterprise working in collaboration with educational, literary and cultural organisations to enable children, empower teachers and engage families from all walks of life to read more widely and creatively. Cynthia founded BAME Recruitment in 2015, and later co-founded Diversifying.io in 2019. She remains committed to delivering inclusive recruitment, consultancy and event services and helping businesses reach more qualified candidates from diverse communities and other underrepresented groups. Cynthia is dedicated to aligning candidates to the right organisations with inclusive cultures that help them to flourish and enhance the businesses they are working for. [00:11] Episode summary[00:55] Introducing Cynthia[02:46] Cynthia's journey to creating Diversifying.io[05:58] The value of diversity in the workplace[10:42] What has driven Diversifying.io to achieve so much success[14:47] Attracting top talent in tech[21:48] What impact is Diversifying.io having?[25:49] Cynthia's failures and successes [29:22] What was Cynthia's journey to getting funding for her businesses? [37:12] How would Cynthia like to be remembered To connect with Cynthia, CLICK HERETo visit Bame Recruitment's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE