Unpack This!

Kristy Pask

Unpack This, is THE marketing and mindset podcast for creative small business owners who are ready to build an internationally recognised, loved and sought after brand. This podcast is for you if you’re excited to try something new, ready to get off the social media hamster wheel and grow your business in a way that feels fun, easier and more ethically aligned with a more holistic approach to marketing. Each week we’ll unpack ideas, concepts and strategies that will help you attract eyes, win hearts, drive sales and grow your business. (This Podcast was previously named The Business of Perfectionism) read less
BusinessBusiness

Episodes

Using ChatGPT to help you grow your business with Leanne Shelton
Sep 3 2023
Using ChatGPT to help you grow your business with Leanne Shelton
If you’re not using ChatGPT or any of the AI platforms that are available now, to help with tasks within your business, or if you are using it but you’re not sure you’re getting the most out of it - today’s episode is for you. Since the beginning of the year we have seen the rise of AI platforms like ChatGPT and our newsfeeds and emails have been filled with so much conflicting advice. One one hand we have people tell us we can use ChatGPT to create a months worth of content in less than 1 hour, on the other we have people telling us that should not be using AI platforms at all and doing so is ethically wrong - and then of course there is everyone that stands between the extremes. In this episode you will learn:✨How and why you should be embracing platforms like ChatGPT to help you perform a variety of tasks in your business✨Understand how to prompt and train ChatGPT to ensure the output it gives you is accurate and meaningful and able to be used to help you grow your business✨Know where most business owners are going wrong and learn how to correct course to ensure you get the best outcome with the platform✨Lean more about how and why as an experience SEO Copywriter, Leanne has decided to embrace the platform and why she encourages you to do the same alsoAbout LeanneLeanne Shelton is a bubbly Human SEO Copywriter and ChatGPT Trainer.With over 20 years’ writing experience, she founded Write Time Marketing in 2014 – and offers both SEO copywriting and content marketing training.Leanne is a sought-after speaker, Education Partner with Sydney Hills Business Chamber, and a podcast, Meet Up, and trivia host.Website: www.writetimemarketing.com.auChatGPT Training information: https://writetimecourses.com/chatgpt-training/LinkedIn: https://www.linkedin.com/in/leanneshelton/Instagram: @leanneshelton247CONNECT WITH ME AND LEARN MORE ABOUT THE HOLISTIC MARKETING METHOD ✨Connect with me on Instagram: @kristypaskWork with me, find out more about The Holistic Marketing Method here.
How to elevate your business by fusing strategy, energetics and spirituality with Laura Siva of The Creatrix Co
Aug 17 2023
How to elevate your business by fusing strategy, energetics and spirituality with Laura Siva of The Creatrix Co
What if there was a way to run your business that was fun, felt easier and was more aligned with the way in which you like to work?Today's incredible guest, Laura Siva of The Creatrix Co, is so passionate about blending practical strategies, spiritual tools, and personal energy in a way that really helps you to build a business (and a life) that is so much more fulfilling.In this episode we discuss:✨ Laura's unique business journey and what lead her here✨ The integration of spirituality, strategy and practicality✨ How understanding your personal energy  and energy patterns can impact productivity, decision-making, and business success.✨ Feminine vs Masculine energy - how to identify what is needed right now✨ The importance of listening to your own body to avoid burnoutGet in touch with Laura:• Launch Magic Method: Your shortcut to stress-free campaigns - https://www.thecreatrixco.com.au/launchmagicmethod• Reconnect to your vision to re-set those heart eye emoji goals - https://www.thecreatrixco.com.au/reconnect-with-yourself• Learn to connect to your intuition with my FREE guided audio - https://www.thecreatrixco.com.au/following-your-intuition• Join my free Facebook community for like-minded women - https://www.facebook.com/groups/thecreatrixco.mmunity• Follow me on INSTAGRAM - https://www.instagram.com/thecreatrixco_/• Listen to The Creatrix Co Podcast - https://open.spotify.com/show/7vxRlnL0Z33dMTHRO9VIyACONNECT WITH ME AND LEARN MORE ABOUT THE HOLISTIC MARKETING METHOD ✨Connect with me on Instagram: @kristypaskWork with me, find out more about The Holistic Marketing Method here.
Mastering your Positioning and Branding. Yes, it can be make or break.
Aug 9 2023
Mastering your Positioning and Branding. Yes, it can be make or break.
We live in this incredible time where almost anyone can start a business. So what sets you apart? Why should people choose you and your brand? Failing to position your brand  in the market, in the segment of the market that you want to sit can be the difference between absolutely no sales and an early closure, or creating a brand that generates 6 or 7 figures in sales annually. Last week I shared an instagram post that said - you aren’t too expensive, you’re just attracting the wrong people. And this is the perfect example of having not effectively positioned your brand in the market.If people are telling you that you are too expensive, it is because you haven’t demonstrated the value of your product. There is often a misalignment between where you believe the product sits in the market and where the customer does.While we cannot control other people's thoughts and opinions, however we can influence them, and within your marketing is where that should be happening. In this episode, not only do I dive deeper into a discussion on branding and positioning, I'm giving you a real life example or how, in my corporate days, we worked to completely reposition a fashion brand into a new market.I discuss how we did it, what the strategy looked like and the incredible results. CONNECT WITH ME AND LEARN MORE ABOUT THE HOLISTIC MARKETING METHOD ✨Connect with me on Instagram: @kristypaskWork with me, find out more about The Holistic Marketing Method here.
Learning to Glow with Jessica Iturzaeta, Founder of Simply Jess Skincare
Aug 3 2023
Learning to Glow with Jessica Iturzaeta, Founder of Simply Jess Skincare
What does it take to grow a skincare brand? Todays episode is an interview with my friend and former client, Jess Iturzarta, founder of Simply Jess Skincare and host of the Learning to Glow Podcast.I wanted to invite Jess onto the Podcast because not only is she incredible at what she does, she has such a great story of how she moved from the corporate world, into running her own business and why she decided to start her own Podcast which so beautifully compliments everything else she is doing. I love Jess’s  approach to business, she is always open to trying something new and genuinely wants to help people, not only through her own skincare brand, Simply Jess - but she has such a strong interest in wellness, health and fitness and she’s bringing everything together in a way that that aligns for the SImply Jess brand so perfectly. ABOUT JESSJess has been a licensed esthetician for 20 years and in the world of beauty for more than 22.Jess enjoyed working with many clients in different spa settings, learning and working on many different skin concerns. She was the National Educator for Kerstin Florian International along with the Director of Sales and Education for Kate Somerville skincare. In 2012, Jess began to learn about the ways in which harsh and unnatural ingredients applied topically to skin can be harmful to our bodies. She discovered the typical skin care product on the shelf had questionable ingredients, while the more natural products that were available, left her unimpressed. Utilizing her knowledge and vast expertise in the health and beauty industry, Jess began hand-crafting her own natural products with one goal in mind: modern beauty and pure results.You can also find her podcast anywhere podcasts are available, Learning to Glow. A show about wellness, health, skin and women's wellbeing! CONNECT WITH JESS:Visits Jess' website and shop the collection:  simplyjesskincare.com Connect with Jess on Instagram: @SimplyJessSkincareListen to Jess' Podcast: Learning to GlowCONNECT WITH ME AND LEARN MORE ABOUT THE HOLISTIC MARKETING METHOD ✨Connect with me on Instagram: @kristypaskWork with me, find out more about The Holistic Marketing Method here.
Building an Aligned Business with Melissa Machat
Jul 17 2023
Building an Aligned Business with Melissa Machat
Do you ever feel like your struggle to take action? Maybe you know what it is your want to achieve, you have a good idea of things you need to do top achieve that goal - but when it comes to taking action, you struggle.  Todays episode is an interview with the incredible Melissa Machet and we’re diving into all things alignment, inspired action and creating consistency using Melissa’s 3 Keys to Consistency which has been designed to help you uncover exactly what it is you want to achieve, to help you get unstuck and out of your own way and to help you breakthrough exactly what’s been holding you back so you can grow your business in a way that feels perfectly aligned for you. About Melissa:Melissa is a multi-passionate Entrepreneur who’s learned how to redefine success without the hustle, grind, and burnout. Melissa is the host of the Purely Aligned Podcast, and founded Re-Align Coaching and Consulting to teach and empower Entrepreneurs and Real Estate Agents how to create business on your terms, aligned to your vision, and in a way that you love so you are excited and inspired to take action!Melissa is a Speaker, Business Coach, NLP (Neuro-Linguistic Programming) Master Practitioner, and Digital Course Creator, with more than 14 years of sales and Real Estate experience, and over $170 Million in Volume Sold in Residential Real Estate.Learn more about Melissas 3 Keys to Consistency: 3keystoconsistency.comConnect with Melissa on Instagram: https://www.instagram.com/melissamachat/Take the Free Quiz and Action Plan: www.melissamachat.com/quizPurely Aligned Podcast: www.melissamachat.com/podcastWebsite: www.melissamachat.com
The Instagram philosophy that will transform your business with Social Shirley
Jul 5 2023
The Instagram philosophy that will transform your business with Social Shirley
{Spoiler alert} Staying on top of every Instagram update, new feature or latest trend 1000% isn't going to be the thing the helps you to grow your business using Instagram... There is another way, a much better way - and this weeks incredible guest Social Shirley, spills the tea on what is most important for you, the business owner, to know, understand and do, to truly grow your audience and build your business using Instagram. In this episode we discuss:✨ Shirley's Instagram philosophy - how she uses and teaches Instagram for business✨ How to build your confidence and show up for yourself and your community✨ The mistakes that are preventing you from growing your audience and converting that audience into clients✨ How to move through the fear of sounding salesy✨ The one thing Shirley wish every business owner knew when it came to using IG to grow your business.About Shirley:Shirley is a mother to 3 children and the CEO of Social Shirley. She is a coach, a mentorand has a no-fluff approach to marketing.Shirley is on a mission to show coaches and business owners that building your brandonline, so that people fall in love with you and want your offers is not complicated and it doesn’t need to be hard.She is proof that you don’t need to work 24/7 to grow your business and scale it, but that you can achieve your own version of success, according to your own schedule, around your family and using a sustainable business and marketing strategy.Links and resources:Check out Reel Camera Confidence: www.socialshirley.com/reelcameraconfidenceLearn how to Sell on Instagram Stories in Selling on Stories School: www.socialshirley.com/sellingonstoriesschoolmasterclassandtoolkitFind out more about Shirley's membership - the Social Standout Society: www.socialshirley.com/thesocialstandoutsociety Connect with Shirley on Instagram: https://www.instagram.com/social.shirleyConnect with KristyFind me on Instagram: https://www.instagram.com/kristypask/Visit my website to learn more about working with me: https://kristypask.com/
Creating another revenue stream for your product based biz using Etsy with Monica Little
Jun 27 2023
Creating another revenue stream for your product based biz using Etsy with Monica Little
Good news product seller, if you're looking to generate more leads, more sales and create another revenue stream for your business, Etsy might be just the perfect platform for you. And if you thought Etsy was just for newbies, think again - Etsy has become the perfect place for established small business owners to create another profitable revenue stream in their business. Each year over 80 million people head to the platform to make a purchase, and established brands have an advantage. Join the incredible Monica Little and I as we dive in to discussing: ✨ What is Etsy all about?✨ How can you leverage Etsy to create another revenue stream?✨ The types of businesses most suited to sell on Etsy.✨ How can adding another revenue stream help to grow your biz?✨ How to stand out on Etsy and sell more of your product.About MonicaMonica Little left her corporate job to pursue her own dreams and built a multiple 6-figure organic skincare small business. She created Etsy Algorithm Secrets and Product Biz Academy to guide other handmade small business owners along the path of turning their hobby and passion into a successful and profitable business. She’s also the host of The Product Biz Podcast where she shares stories of growing her own business to help others let go of perfection and overcome the fear of failure that is holding them back, so they can start taking aligned action with their own small business. Monica’s passion is to create a community of small business owners that are ready to put in the work and to help them realize their dreams truly are possible.Instagram: www.instagram.com/monicalittlecoachingWebsite: www.monicalittlecoaching.comFree Etsy training: How to Get Your Products Seen on Etsy www.monicalittlecoaching.com/etsywebinarConnect with KristyFind me on Instagram: https://www.instagram.com/kristypask/Visit my website to learn more about working with me: https://kristypask.com/
Growing a wildly successful eCommerce business with Elyse Collat of Wild Thing eCommerce
Jun 13 2023
Growing a wildly successful eCommerce business with Elyse Collat of Wild Thing eCommerce
Want to know what it takes to grow a wildly successful eCommerce business in 2023? This week I'm joined by the incredibly insightful and knowledgeable Elyse Collat, one of the leading minds and experts of eCommerce, passionate about helping people start and scale their eCommerce businesses.In this epsiode we cover: ✨ What is the state of the current market? Is there still opportunity for new brands to start? Is it possible to scale a business in todays climate? ✨ Where are people going wrong? Why aren't they seeing the sales that they want? ✨ The secret to nailing your eCommerce business - what are the people who are killing it doing really well? ✨ Marketing en eCommerce business and navigating algorithm changes✨ Elyses top eCommerce tips for succeeding in 2023 and beyondhttps://www.youtube.com/channel/UCKrEA2LBvKUm1f4r7JzfxZgOriginally from Hawaii, Elyse is a self-taught e-commerce professional with a passion for sustainability and innovation. After spending her last 6 months of university working for Vice President Joe Biden under the Obama Administration, Elyse moved to Australia to support 180 small businesses in their digital marketing and built a brand new business unit for tech-start up Rewardle. She then moved to innovative Australian social enterprise Thankyou before making her way to Frank Green as their Head of Global Ecommerce. A resourceful, creative, strategic thinker, Elyse has built multiple online businesses and even sold her first e-commerce venture selling adventure gear for dogs. Elyse started Wild Thing Co. in 2018 and was recently named #11 in Australia's Top 50 Ecommerce People of 2022.Connect with Elyse on Instagram: https://www.instagram.com/wildthingecommerce/Watch and learn from Elyse on YouTube: https://www.youtube.com/channel/UCKrEA2LBvKUm1f4r7JzfxZgVisit Elyse's website to learn more about working with her to grow your eCom business: https://wildthingecommerce.com/Connect with KristyFind me on Instagram: https://www.instagram.com/kristypask/Visit my website to learn more about working with me: https://kristypask.com/
Overcoming self-doubt and anxiety to build your dream with Shelby Leigh
May 29 2023
Overcoming self-doubt and anxiety to build your dream with Shelby Leigh
If the thought of sharing your ideas, voice, face, opinions or work online frightens the heck out of you, you're not alone. This week I'm joined by poet and mental health advocate, Shelby Leigh. In this episode Shelby shares the journey of how she went from publishing her work completely anonymously online to becoming a published author, living out her dream career and sharing her thoughts, ideas, voice and face daily to an audience of over 500,000 readers. If self-doubt or anxiety are holding you back, this episode is for you. In this episode we also discuss:✨ How self-doubt and anxiety held Shelby back from revealing her identity online, hiding behind the title 'anonymous' when she published her words.✨ The work that Shelby has done to work through her self-doubt and anxiety to build the successful business she has today.✨ How Shelby's business has transformed since she took ownership of her work online and what that means for her business moving forward. ✨ Shelby's top tips and small steps you can take today to help you overcome self-doubt and anxiety and take ownership of your business.About Shelby:Shelby Leigh (she/her) is a poet and mental health advocate who has been writing on the internet for 7+ years, amassing a following of more than 500,000 readers. She is the author of the bestselling book, changing with the tides, and the host of the mental health podcast, small steps to self-love. Her third poetry book, girl made of glass, was released in January 2023 with Central Avenue Publishing. In addition to writing poetry, Shelby hosts monthly poetry workshops and serves authors through poetry book editing and marketing strategies. Find her at shelbyleigh.co, Instagram and TikTok @shelbyleighpoetry, and Twitter @shelbyleighpoet.Get Shelby's free self-love poetry print and affirmation cards: shelbyleigh.co/subscribeGet in touch with KristyConnect with Kristy on Instagram:  https://www.instagram.com/kristypask/Learn more about working with Kristy 1:1 inside The Holistic Marketing Method: https://kristypask.com/the-holistic-marketing-method/
Nail your email marketing with Amy Smith of Amy's Biz Solutions
May 15 2023
Nail your email marketing with Amy Smith of Amy's Biz Solutions
When it comes to marketing we so often focus our attention on what's happening in the shiny world of social media marketing looking at platforms like Instagram and TikiTok. But did you know email marketing has one of the highest ROI's of any marketing activity and if you're not using email to market your business, you could be leaving money on the table. Join me with this weeks special guest, Amy Smith of Amy's Biz Solutions as we deep into a chat on all things email marketing, including:✨ Why is email marketing so important for small biz?✨ What does good email marketing look like? ✨ What are some of the results you should expect to see from good email marketing? ✨ Why is automation so important for Biz? ✨ How many emails is too many? How many should you be sending every week?✨What are some of the most common email marketing mistakes and how to fix them.✨ Amy's top tips for email marketingAbout Amy:Amy Smith is a Klaviyo and Automation Specialist working with eCommerce business owners (predominantly mums) to help them set up their automated flows, manage their email campaigns, and teach them how to use Klaviyo to grow their business. Whether they're a beginner or a seasoned pro, Amy offers customised solutions that fit their budget and are best suited for their business. She is also a mum of little boys and has a Rhodesian Ridgeback named Peanut.Blog - How to warm your Klaviyo account to get more opens, clicks and conversions: https://amysbizsolutions.com.au/warming-your-klaviyo-account/Visit Amy's website to learn more about her services: https://amysbizsolutions.com.au/Connect with Amy on Instagram: https://www.instagram.com/amysbizsolutions_au/Follow Amy on Facebook: https://www.facebook.com/amysbizsolutions/Get in touch with KristyConnect with Kristy on Instagram:  https://www.instagram.com/kristypask/Learn more about working with Kristy 1:1 inside The Holistic Marketing Method: https://kristypask.com/the-holistic-marketing-method/
Self trust, a rebrand and the decision not to pursue coaching with Georgia Mussett of The Brand Distillery
May 8 2023
Self trust, a rebrand and the decision not to pursue coaching with Georgia Mussett of The Brand Distillery
Real talk: Making business decisions {especially big, business decisions} can be really hard… So how can you make it a little easier for yourself? And what happens if the decision you make turns out to be ‘not-so-right’ for you? This weeks incredible guest, Georgia Mussett from The Brand Distillery shares how and why she made the decision not to pursue coaching {even after she’d launched it on her website, spoken about it across all her socials, had clients and was making income from it} and why she instead decided to stay focused on her work as a brand strategist, designer and agency owner. In this episode we discuss:✨ Georgia’s business journey - how she grew her agency and what’s next for The Brand Distillery✨ Why she decided not to pursue coaching ✨ How she made the decision and how she knew it was the right one for here✨ The signs to look out for when something isn’t quite right for you✨ What is a rebrand, what does the process look like and why she did it✨ What you can do right now to up level your brandAbout Georgia:Georgia Mussett is the founder and lead creative at the Brand Distillery, a NT based creative studio specialising in brand strategy, identity, website design and brand management. Connect with George on Instagram: https://www.instagram.com/_thebranddistillery/Get in touch with KristyConnect with Kristy on Instagram:  https://www.instagram.com/kristypask/Learn more about working with Kristy 1:1 inside The Holistic Marketing Method: https://kristypask.com/the-holistic-marketing-method/
How a $26 product changed everything with Carinda Gosling of This is Co
May 1 2023
How a $26 product changed everything with Carinda Gosling of This is Co
Create Impact and Income while growing your dream business and dive into the world of Digital Products, Memberships, Passive and Semi Passive offers - and make it profitable with Carinda Gosling {not exactly a catchy title, but we cover all of this and more inside this episode!}Carinda Gosling, Founder of This is Co and This is Carinda is my incredible guest this week and in this episode Carinda dives deep, shares big and so openly and generously shares with us the story of her 10 year business journey and what it looked like as she grew her business a from side hustle to a seven figure business company. In this episode we discuss:✨ Carinda's business journey, how and why she got started and how she got to where she is today✨ The evolution of her business, from done-for-you services to digital products and a  thriving membership and online community✨ What exactly is a digital product, what type of businesses do they suit best and how you can get started on one today✨ How this $26 digital product changed her business forever✨ The mindset she adopted to become a thriving business owner - we talk all things imposter syndrome, perfectionism and self-doubtAbout CarindaCarinda is a word-nerd,  marketing sidekick and digital product mentor who has been helping small businesses for over 10 years get seen, loved and selling through copy, content and compelling marketing……And since 2020? She’s been perfecting the art of helping solopreneurs ignite and SCALE their business income + impact {+ enjoyment} through digital products.From bringing brands to life through standout brand positioning + content, to helping small biz owners build their end-to-end marketing plans and master them with ease {and serious shortcuts} and then adding stand out, sell out digital offers into their biz so they can make impact and income without overwhelm or overwork {and often in their SLEEP}, Carinda is the support by the side of small biz owners and solopreneurs through it all. You can come hang out with her and learn how to master words + marketing strategy for your biz to get seen, loved and selling at This is Co. https://www.instagram.com/this_is_co._/ and then come over to https://www.instagram.com/this_is_carinda/ to scale and make sales in your sleep.Links and resources:Complete Content 24/7 {Service-Based + Digital Product Edition}Complete Content 24/7 {eCommerce and Physical Product edition} The Easy Email Marketing Collection {Ecommerce + Physical Product Edition}The Easy Email Marketing Collection {Service-Based + Digital-Product Edition}Get in touch with KristyConnect with Kristy on Instagram:  https://www.instagram.com/kristypask/Learn more about working with Kristy 1:1 inside The Holistic Marketing Method: https://kristypask.com/the-holistic-marketing-method/
Growing your dream business with Lisa Macale, Founder of Golden Brands
Apr 25 2023
Growing your dream business with Lisa Macale, Founder of Golden Brands
Join me for a behind-the-scenes chat with Lisa Macale, Founder of Golden Brands. In this episode Lisa so generously and vulnerably shares her journey to becoming a successful entrepreneur, in this episode we also discuss:✨ The story behind how and why Lisa decided to pursue entrepreneurship✨ How Lisa started, scaled and sold her businesses✨ Success, failure, mindset, self trust and confidence ✨ Lisa's biggest lessons as a business owner✨ Her top tips for starting and growing your own dream business About LisaMeet Lisa Macale, the Founder of Golden Brands. Lisa is a multi-passionate entrepreneur with a wealth of experience starting and growing now four different businesses. Her journey has been far from easy, but Lisa's tenacity and resilience have helped her overcome obstacles and achieve many goals she never thought possible.As an entrepreneur, Lisa understands firsthand the challenges and isolation that come with running a small business. This inspired her to create Golden Brands, an online membership community that empowers small business owners to achieve their version of success. Golden Brands provides a space for entrepreneurs to learn, grow, connect, and feel empowered, offering affordable access to support, training, and accountability across New Zealand and Australia.With Lisa's extensive experience in the world of entrepreneurship, she has created a platform that she wishes she had access to when starting and growing her businesses. She believes in the power of community and understands the importance of support and guidance on the path to success. Through Golden Brands, Lisa is committed to empowering small business owners and helping them achieve their dreams.Connect with Lisa @ Golden BrandsVisit the Golden Brands website - https://goldenbrandsco.com/Connect with Lisa on Instagram - https://www.instagram.com/goldenbrandsco/Free business plan template - https://goldenbrandsco.com/free-business-plan-template/The Empowered Entrepreneur Quiz - https://goldenbrandsco.com/the-entrepreneur-empowerment-quiz/Connect with Kristy PaskVisit my website - https://kristypask.com/Connect with me on Instagram - https://www.instagram.com/kristypask/ Learn more about my 1:1 coaching program, The Holistic Marketing Method, here - https://kristypask.com/the-holistic-marketing-method/