This month we’re going to navigate a bit away from production practices and talk about consumers understanding of our products. By better understanding HOW consumers view the image of our industry, we can become better advocates and perhaps sell more products. Dr. Laurel Redding joins us today from the University of Pennsylvania, school of Veterinary medicine. Her Journal of dairy Science article, currently in press, is titled: Educational interventions to address misconceptions about antibiotic residues in milk can alter consumer perceptions and may affect purchasing habits.

She studied the effect of 3 different educational materials on consumer's opinion of dairy. The three used are: 1. Control - https://www.myplate.gov/eat-healthy/dairy 2. Brochure: https://figshare.com/articles/figure/Untitled_item/15166713 3. Video: https://vimeo.com/518895384

Listen in to see how just 3 minutes change change the minds of your future dairy consumers!

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