EDGE for Peak Performance

Brandon White

The EDGE Podcast delivers you hard hitting, ACTIONABLE, real world lessons, to give you an edge to win in your business and your life. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues...Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur, business owner and human.From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can, to getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake.Starting in a spare bedroom he raised millions of dollars, and then was forced to close the company because of the Dot Com crash. Stubborn, relentless or simply insane, a day later he bought it back from the investors and grew it for the next ten years until selling it to a large media company for life changing money.Then, Brandon packed up his family and drove from the East Coast through a once in lifetime ice storm to their new house on the California coast. Only to start a new company and new storyline.Brandon’s been through it all, and he and friends share the playbooks with you to give you an edge to get the most out of your time, talent and ideas.Listen daily for your EDGE.

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The Life of a CIA Shadow Warrior with Ric Prado Author of Black Ops
4d ago
The Life of a CIA Shadow Warrior with Ric Prado Author of Black Ops
Ric and Brandon talk about Ric's life escaping from Cuba, his career in the CIA, the book and a lot of other things not in the book that you''' enjoy.About Ric PradoEnrique “Ric” Prado is a paramilitary, counter-terrorism, and special/clandestine operations specialist, with a focus on international training operations and programs.  Mr. Prado is a twenty-four year veteran of the Central Intelligence Agency where he served as an Operations Officer in six overseas posts.  He was Deputy Chief of Station and “Plank Owner” of the original Bin Ladin Task Force/Issues Station under Senior Analyst, Michael Scheuer, as well as Chief of Station in a hostile Muslim country.   He also served as Chief of Operations in the CIA’s Counterterrorist Center (CTC) during the September 11th attacks, where Mr. Prado coordinated CIA/CTC’s special operations (SPECOPS) activities with the National Security Council and FBI, as well as with elite U.S. military representatives from Delta Force and SEAL-Team Six, then detailed to CTC/CIA. Mr. Prado spent his first ten years at CIA as a paramilitary officer in Special Operations Group/Special Activities Division (SOG/SAD) which is CIA’s “special operations force,” including 36 months of service in Central America as the first CIA officer living in the anti-Sandinista “Contra” camps, running counter-terrorism operations in Peru and the Philippines. Mr. Prado is now semi-retired but enjoys serving the “SPECOPS” Community as Subject Matter Expert (SME) at the SWCS’ ASOTC (Advanced Special Operations and Techniques Course) and ASOT Managers Course, Dragon Warrior, Emerald Warrior, among others.CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and counting LINKS:Ric Prado's Book: Black Ops: The Life of a CIA Shadow WarriorBest price on Amazon here: PODCAST INFO:Apple Podcasts Great Podcasts From the Best Podcasts NetworkOn Business Podcast Podcast Other Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
The Life of a CIA Shadow Warrior with Ric Prado Author of Black Ops
4d ago
The Life of a CIA Shadow Warrior with Ric Prado Author of Black Ops
Ric and Brandon talk about Ric's life escaping from Cuba, his career in the CIA, the book and a lot of other things not in the book that you''' enjoy.About Ric PradoEnrique “Ric” Prado is a paramilitary, counter-terrorism, and special/clandestine operations specialist, with a focus on international training operations and programs.  Mr. Prado is a twenty-four year veteran of the Central Intelligence Agency where he served as an Operations Officer in six overseas posts.  He was Deputy Chief of Station and “Plank Owner” of the original Bin Ladin Task Force/Issues Station under Senior Analyst, Michael Scheuer, as well as Chief of Station in a hostile Muslim country.   He also served as Chief of Operations in the CIA’s Counterterrorist Center (CTC) during the September 11th attacks, where Mr. Prado coordinated CIA/CTC’s special operations (SPECOPS) activities with the National Security Council and FBI, as well as with elite U.S. military representatives from Delta Force and SEAL-Team Six, then detailed to CTC/CIA. Mr. Prado spent his first ten years at CIA as a paramilitary officer in Special Operations Group/Special Activities Division (SOG/SAD) which is CIA’s “special operations force,” including 36 months of service in Central America as the first CIA officer living in the anti-Sandinista “Contra” camps, running counter-terrorism operations in Peru and the Philippines. Mr. Prado is now semi-retired but enjoys serving the “SPECOPS” Community as Subject Matter Expert (SME) at the SWCS’ ASOTC (Advanced Special Operations and Techniques Course) and ASOT Managers Course, Dragon Warrior, Emerald Warrior, among others.CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and counting LINKS:Ric Prado's Book: Black Ops: The Life of a CIA Shadow WarriorBest price on Amazon here: PODCAST INFO:Apple Podcasts Great Podcasts From the Best Podcasts NetworkOn Business Podcast Podcast Other Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
From Tinder to B2B SasS with Scott Hurff Founder of Churnkey
Nov 24 2022
From Tinder to B2B SasS with Scott Hurff Founder of Churnkey
Scott shares his founder's story of how we went from working on one of the first independent content distribution platforms on the Internet, to Tinder and on to founding his own company.Scott and Brandon talk marketing, churn and building a company.You'll enjoy this episode because Scott is a peak performer in the product and marketing world and drops tips on how you can build a better product and reduce churn.About Scott HurffScott is an entrepreneur, product creator, designer, writer, and dad.  He has seen it all in Startupland: VC-backed rocket ships, VC-backed rocket explosions, marketplaces, consumer apps, and one of the first independent content distribution platforms on the internet. He was on the founding team of Tinder’s first acquisition, where he created some of the app’s most successful early revenue features. Previous to that he was on the founding team of Casa, the world’s first consumer-friendly Bitcoin self-custody provider. O’Reilly published his book, Designing Products People Love, which Scott Berkun called “a thoughtful and charming guidebook for making great things.”Scott now helps SaaS operators build healthier subscription businesses with his latest company, Churnkey.CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and counting NOTES 00:00:00 Intro and beginning of Scott's Story00:07:25 Marketing Analysis at AOL and Churn Management00:24:18 Back to Scotts story01:16:00 Scott's High Percentage Tips (HPTs) for YouEPISODE LINKS:ChurnKey PODCAST INFO:Apple Podcasts Channel: Podcast A top podcast for entrepreneurs! Other Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
A Winning Strategy for Healthier Eating During the Holiday Season
Nov 18 2022
A Winning Strategy for Healthier Eating During the Holiday Season
Jackie lays out a easy to follow strategy that allow you to enjoy holiday foods and treats with out looking down at the scale Jan 1st and seeing you gained ten pounds.This is Kung Fu Friday episode where Brandon brings you topics that give you an edge to reach your peak performance.About Jaclyn LondonJackie is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, brand consultant and media spokesperson in relentless pursuit of making better health and wellbeing accessible to all.CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and counting LINKS:Dressing on the Side (and Other Diet Myths Debunked): 11 Science-Based Ways to Eat More, Stress Less, and Feel Great about Your BodyGet the best price for Jackie's Book on Amazon London's Website PODCAST INFO:Apple Podcasts Channel: Podcast A top podcast for entrepreneurs! Great Podcasts on the Best Podcasts NetworkOn Business PodcastOn Business Podcast is an unscripted conversation about running businesses for entrepreneurs and business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue. Other Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Goldbacks vs The US Dollar with Jeremy Cordon Founder Goldback Inc
Nov 16 2022
Goldbacks vs The US Dollar with Jeremy Cordon Founder Goldback Inc
Jeremy and Brandon have a fascinating conversation about the currency that Jeremy created made out of  gold, Goldbacks, and how the purchasing power has out performed the the US dollar over the last several decades.Goldbacks are already legal tender in several states in the United States. This conversation will have you really thinking about using Goldbacks.About Jeremy CordonJeremy always had an interest in precious metals. On a whim, he quit a high-paying job to become one of the first full-time employees of the UPMA (Utah Precious Metals Association). He was able to help grow the organization from 400 members to over 25,000. This enabled him to negotiate himself into his first management position. From there he was able to begin work on his first business, Quintric. This was a gold-backed crypto project where he served on the board of directors. Ultimately this sparked the idea of a gold-backed currency. Quintric did not take off as hoped and after Jeremy’s exit, he quickly started work on the Goldback Inc.CONNECT WITH USSign up for our Newsletter Over 17,200 listeners and counting  LINKS:  Buy Goldbacks   HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts   Channel:   Feed  Founder Story EDGE Episodes Podcast. A top podcast for entrepreneurs! Other Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
The Art of Decision Making with Retired Navy SEAL, CEO and Author Marty Strong
Nov 9 2022
The Art of Decision Making with Retired Navy SEAL, CEO and Author Marty Strong
Brandon and Marty talk about what Navy Seal Buds Training is really looking for, how you can apply it to your life to give you an edge and about his new book Be Visionary.  They dive into two chapters, including insights Marty learned on the art of decision making.This episode is packed with information to give you an edge.About Marty StrongMarty Strong has been a leader and business consultant for decades, first in uniform as a combat-decorated Navy SEAL, and then in commercial business as a CEO growing companies. Marty is a thought provoking writer, speaker, and guest expert with over 350 appearances on national cable TV and hundreds of radio and Podcast interviews to his credit. Marty is an accomplished author with over five books to his credit.CONNECT WITH USSign up for our Newsletter Over 17,200 listeners and counting  LINKS:  Be Visionary By Marty StrongPre-order your copy on Amazon today:    HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.comEDGE PODCAST INFO:Apple Podcasts   Channel:   Feed  Podcast. A top podcast for entrepreneurs! Other Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
How to Prioritize Tasks with This Easy Formula
Nov 4 2022
How to Prioritize Tasks with This Easy Formula
It's Kung Fu Friday and Brandon outlines an easy to follow formula you can use to prioritize your tasks and decide which ones you should:1) Eliminate2) Delegate3) Do YourselfThis formula will give you an edge to allocate more of you brainpower to actual tasks that will move you forward vs. wasting brainpower to figure out what tasks to do and how to prioritize them.CONNECT WITH USSign up for our Newsletter Over 17,200 listeners and counting  LINKS:Decision Maker - Free to use. Try it! personal emailBrandon at BrandonCWhite dot com HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts Channel: Feed Podcast. A top podcast for entrepreneurs! Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
How I Built a Lawn Mowing Service Near Me App with Bryan Clayton Co-Founder of GreenPal
Nov 3 2022
How I Built a Lawn Mowing Service Near Me App with Bryan Clayton Co-Founder of GreenPal
Bryan shares his "how I built this "story of how he and his co-founders bootstrapped a lawn moving service near me app to the leading lawn service provider in the country.You'll leave with some tips on starting something from an idea, to product, bootstrapping it and scaling a company with out ever raising a dime.About Bryan ClaytonBryan CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market leading landscape company in the southeast and growing the firm to over 125 employees. In 2013 he navigated the successful acquisition of Peach Tree to Landscapes USA, a national provider of commercial landscape services. The inspiration for GreenPal was born out of the frustration Bryan observed while operating the landscape business, and how difficult it is for homeowner’s to find, schedule, and pay a reliable small lawn care professional.CONNECT WITH USSign up for our Newsletter Over 17,200 listeners and counting  LINKS:GreenPal HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts   Channel:   Feed  Podcast. A top Other Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
401k When Does Your Company Need To File a 5500 Form
Nov 1 2022
401k When Does Your Company Need To File a 5500 Form
In Part 25 in our 401K series Matt and Brandon talk about when your company needs to file a 5500 form.Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call👉  WITH USSign up for our NewsletterOver 17,200 listeners and counting LINKS:Get FREE information about Setting up or Fixing Your 401k plan👉    HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts Channel: Feed Podcast. A top podcast for entrepreneurs! Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Does TV Advertising Still Work? Here’s What the Research Says
Oct 31 2022
Does TV Advertising Still Work? Here’s What the Research Says
In this episode of Marketing Monday Brandon discusses two peer reviewed studies that appeared in academic journals that studied if TV advertising still works in today's modern world. The studies reveal useful information and suggestions that will give you an edge in your marketing.CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and counting LINKS:Studies mentioned in the podcast:How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift Effect of Content on Zapping in TV Advertising   HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts Channel: Feed Podcast. A top podcast for entrepreneurs! Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Best Recovery Drink After an Endurance Workout
Oct 28 2022
Best Recovery Drink After an Endurance Workout
Brandon explains the results from a scientific study that looked at if chocolate milk (yea you read that right) improved endurance  compared with two commercially available sport drinks. You'll be surprised by the results!CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and counting LINKS:Improved Endurance Capacity Following Chocolate Milk Consumption Compared with 2 Commercially Available Sport Drinks  FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts Channel:  Feed  Podcast. A top podcast for entrepreneurs! Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Warren Buffett Credits This One Thing More Than Anything for His Success
Oct 27 2022
Warren Buffett Credits This One Thing More Than Anything for His Success
In a documentary and several interviews Warren Buffet credits this one thing more than anything else for his success. Brandon also explains Warren Buffet's "20 slot rule"which is a great approach not only to investing, but your whole life. CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and counting HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts Channel: Feed Podcast. A top podcast for entrepreneurs! Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
401k Annual Testing Requirements
Oct 25 2022
401k Annual Testing Requirements
In Part 24 of the 401k Series Brandon and Matt explain the 401k annual testing requirements.  Many businesses fail this annual testing and don't even know it. This episode lays out what you as a business owner need to know even if you're not as involved in your 401k plan so you at least know the right questions to ask. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call👉  WITH USSign up for our NewsletterOver 17,200 listeners and counting  LINKS:Get FREE information about setting up your 401k plan👉    HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts Channel:   Feed  Podcast. A top podcast for entrepreneurs! Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Influencer Marketing Effectiveness vs. Social Media Paid Ads
Oct 25 2022
Influencer Marketing Effectiveness vs. Social Media Paid Ads
We take a look at two peer reviewed studies that appeared in academic journals that show whether influencer marketing is better or worse vs. social media paid advertising. The results may surprise you.This is a Marketing Monday episode. Listen each Monday to the EDGE to get the latest marketing research, trends, and tips to give you an edge up on your competition.CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and counting LINKS:Influencer Marketing Effectiveness Study in Journal of Marketing of Influencer Marketing vs Social Media Sponsored Advertising  HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts  Channel:   Feed  Podcast. A top podcast for entrepreneurs! Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Long Working Hours Effect on Your Health and How to Fix the Biggest Issue
Oct 21 2022
Long Working Hours Effect on Your Health and How to Fix the Biggest Issue
Brandon reviews a study in the International Journal of Environmental Research and Public Health that did a meta-analysis of research from 1998 - 2018 looking at the effect of long working hours and overtime on your health.  He gives you the results and actionable things you can do to mitigate the biggest negative effect on your health.This is a Kung Fu Friday episode where every Friday Brandon dives into something that gives you the edge to hit your peak performance. CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and counting  LINKS: The Effect of Long Working Hours and Overtime on Occupational Health: A Meta-Analysis of Evidence from 1998 to 2018  HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you? Reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts  Channel:   Feed  Podcast. A top podcast for entrepreneurs! Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Best Computer Monitors That Increase Your Productivity
Oct 20 2022
Best Computer Monitors That Increase Your Productivity
Brandon shares the best computer monitors he has used and explains why having the features they have has increased his productivity and will increase yours as well.CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and counting LINKS:LG 49" Curved Computer Monitor (LG 49WL95C-W Ultrawide Dual QHD Monitor 49") LG 38" Curved Computer Monitor (LG 38WK95C-W 38-Inch Class 21:9 Curved UltraWide)  HELPFUL FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com EDGE PODCAST INFO:Apple Podcasts  Channel:   Feed  Podcast. A top podcast for entrepreneurs! Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Intellectual Property Strategy with Mary Harcourt Founder of CosmoGlo | Ep. 423
Oct 19 2022
Intellectual Property Strategy with Mary Harcourt Founder of CosmoGlo | Ep. 423
Mary joins the show again and shares her experience with patenting her CosmoGlo light, her approach, how she won a lawsuit, how she protects other IP through trademarks and copyright and lots of advice for fellow business owners with intellectual property to protect.  Listen to episode 365 on EDGE to hear Mary's full founder story along with tons of tips she drops for fellow entrepreneurs. About Mary HarcourtMary is the Founder and CEO of CosmoGlo that makes the industry changing CosmoGlo light for beauty salons.Mary grew up on the East Coast and was born with an adventurous soul. Between drives to New York and Atlantic City, hiking up waterfalls in Pennsylvania, and going to find the nearest beach, Mary lived life with an exploration mindset from the start.  At a young age, Mary dove into hard work and typically held multiple jobs at the same time. She would keep one job for living expenses, and one for the fun things. Once she discovered her love for travel, Mary got really serious about it.Over the course of a few years,  taking months off at a time, Mary spent all her spare time traveling. She visited 64 countries and hopes to add more!    After settling down in Los Angeles, Mary bought a salon and grew her business over 5+ years into the area’s leading eyelash extension spa. She ran a fully staffed, fully booked, 5-star Yelp-reviewed salon.    With lots of lashing/client time on her hands, she imagined what the perfect light for lashing would look like, what it needed to do, and how to get away from lights made for other industries.  There was not a light made for lashing, and she’d tried everything: makeup lights, photography lights, Ikea lamps... nothing fixed the issues she’d had as a lash artist. She knew that if she was frustrated and struggling, everyone around her must be too.  Mary tried to imagine what that process of building her perfect lash light would be like, thinking to herself, 'I don't come from a manufacturing background. I don't even know what the word means!'  Learning that manufacturing is "the skill and process of making things," grew her curiosity and her explorative mind and personality traits took over… Maybe I COULD do this!  Mary knew this lighting idea would innovate the entire industry,  and that is exactly what she did. Starting with prototypes in her salon, tweaking them, adding upgrades and changes along the way, it was exciting to see this idea come out of her head and into reality. But... how would she ever find the time to launch her light project while working full time, managing a staff, and taking clients?  Where there's a Other Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
401k Part 23 : Partnership Case Study with Pass Through Entities Done Wrong | Ep. 422
Oct 19 2022
401k Part 23 : Partnership Case Study with Pass Through Entities Done Wrong | Ep. 422
Listen to avoid setting your 401k incorrectly and risking fines.Matt and Brandon discuss a case study with pass through entities that violated many of the 401k rules as it relates to maxamizing the 401k for owners. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call👉  WITH US  Sign up for our newsletter Over 17,200 listeners and counting LINKS:Get FREE information about setting up your 401k plan👉  FREE RESOURCES:How to Write a Business Plan in 13 easy to Build Slides. Free 30+ page ebook   PODCAST INFO:Apple Podcasts Channel EDGE Podcast Feed: EDGE's RSS Feed & CONNECT SIGN UP FOR OUR NEWSLETTEROver 17,200 listeners and counting👉 Podcast. A top podcast for entrepreneurs! Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.