Find Your Brand's Cultural Relevance

On Brand with Nick Westergaard

Sep 16 2024 • 30 mins

Maya Guice is the Director of Strategy at BRC Imagination Arts and host of the Masters of Storytelling podcast. Her work with brands like Diageo, Ford, and NASA helps create touchpoints and experiential brand stories. We discussed all of this and more this week on the On Brand podcast. About Maya Guice Maya Guice is the Director of Strategy at BRC Imagination Arts, which partners with brands including Diageo, Ford, and NASA to translate brand and cultural stories into transformative, human experiences. Maya co-develops and oversees the short and long-term marketing, positioning, and business strategy for the firm, including all brand and growth-related activities including content, PR, events, awards, and strategic partnerships. She received an M.B.A. from the Drucker School of Management at Claremont Graduate University, where she now serves as Vice-Chair on the Advisory Board of Directors. She also produces and hosts ‘Masters of Storytelling,’ BRC’s podcast featuring conversations with storytellers across the creative spectrum. From the Show What brand has made Maya smile recently? “I love the Olympics, especially post-Covid," Maya revealed going on to be excited about the next round being in her hometown of LA. Connect with Maya on LinkedIn and the BRC website and check out her podcast, Masters of Storytelling wherever you like to listen. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices