Toolbox for the Trades

ServiceTitan

Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. This podcast is brought to you by ServiceTitan—the leading home and commercial field service software. Episodes will feature stories and strategies to help contractors grow and scale their service business. Hosted by Ausha. See ausha.co/privacy-policy for more information. read less
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Episodes

Passion Got Us Here: How to Have a Competitive Mindset in HVAC and Plumbing
Today
Passion Got Us Here: How to Have a Competitive Mindset in HVAC and Plumbing
Patrick Boldt and Craig Childress are extremely passionate professionals in HVAC and plumbing. Both hail from humble beginnings and thrived in the trades despite facing many adversities.They decided to take their passion for the trades to the next level and participated in a quiz. Little did they realize that this would take them to Florida, where they would compete with the best in the Elite Trades Competition Series. They both hold championship titles in their respective categories and are now ranked among the country's top HVAC and plumbing professionals.Patrick and Craig stopped by to share their professional journeys with us. They talked to us about how they got into the trades, what they wish more people knew about their profession, and even provided some tips about the right mindset and skills to have when joining a competition.Join us as we discuss: [9:42] The importance of vocational schools in training new techs[24:53] What people should know about the work technicians do[33:27] What skills come in handy during the competitionCheck out these resources we mentioned during the podcast:Elite Trades Competition SeriesHVAC Round 1 QuizPlumbing Round 1 QuizElectrical Round 1 QuizAuto Tech Round 1 QuizTranePro PressRLS for HVACServiceTitanYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
How Remote Teams Influence Productivity in the Trades
May 14 2024
How Remote Teams Influence Productivity in the Trades
Michelle Myers is a bit of a pioneer and a “Renaissance Woman” of sorts. She went from being a commercial interior designer to an entrepreneur in the trades and ran remote teams before that term even became a buzzword.Her passion lies in identifying peoples’ true potential, proactively finding solutions to address customer challenges, and continuously improving systems and processes to scale her business.As the Founder and CEO of Pink Callers, Michelle is on a mission to take care of the front office solutions for home service businesses across North America. She stops by to share her entrepreneurial journey with us and talks about running an effective remote team in the trades.Join us as we discuss: [04:51]: How to run an effective remote team[27:13]: How managers can quality check the calls of their remote employees[31:31]: How to get employee buy-in for a company that works remotely[35:44]: Advice for owners to ensure they’re optimizing every callCheck out these resources we mentioned during the podcast:Pink CallersEOS WorldwidePowerselling ProsBamboo HRTommy MelloServiceTitanYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Become That Voice for Others: Normalizing Mental Health in the Construction Industry
May 7 2024
Become That Voice for Others: Normalizing Mental Health in the Construction Industry
Raffi Elchemmas and Jennifer Massey are dedicated individuals with an important mission — to help normalize talking about and raising awareness for mental health in the construction industry.There are about 5,000 deaths by suicide a year in construction in the U.S. There are several challenges to consider, such as the job being physically demanding, the high probability of injury in the workplace, environmental factors, the long hours, and the traveling required. But there are resources and support in place to help people in the trades to deal with mental health issues.As senior members of the MCAA and the United Association, respectively, Raffi and Jennifer stop by to share their professional experiences with us and highlight the importance of addressing mental health in construction.Join us as we discuss: [10:54] The importance of mental health in the construction industry[35:01] Warning signs that someone may be having mental health challenges[49:01] Available resources and support for those struggling with mental healthCheck out these resources we mentioned during the podcast:MCAA United AssociationOSHACIASPMCAA’s Mental Health Awareness and Suicide Prevention VideoMCAA’s Mental Health Awareness and Suicide Prevention Video (Spanish)American Foundation for Suicide PreventionServiceTitan for Commercial ContractorsYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
How Women Influencers Are Changing the Game in the Trades
Apr 30 2024
How Women Influencers Are Changing the Game in the Trades
Kelsey Whittenberg fell in love with being an electrician. She loves to understand how everything works and how to use both her technical expertise and tools to help solve problems in the field.She also posted videos on social media as a creative outlet while she was at job sites, and that quickly burgeoned into a great passion.As an industrial Electrician at Weifield Group Contracting, Kelsey provides professional electrical solutions across different industry sectors and also actively promotes her company on social media. She stops by to share her professional journey with us and talks about the challenges and opportunities she sees as a female technician. She also explains what motivated her to become active on social media and how her content has helped build a great community online.Join us as we discuss: [6:56]: Kelsey’s experience as a female technician[20:58] What inspired her to build a social media presence[34:30]: Advice to people who want to become influencers on social mediaCheck out these resources we mentioned during the podcast:Weifield Group ContractingThespicysparkykelsey (TikTok)ServiceTitanYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
From Info to Action: Empowering Teams Through Data Mapping
Apr 23 2024
From Info to Action: Empowering Teams Through Data Mapping
Sheena Palacios was truly built into the trades in every aspect since her father, brother, husband, and other family members are electricians by profession. For her, the trades are a passion and an opportunity for her to return that appreciation for something she didn’t have before.She is also a strong believer in data transformation and how data is a treasure trove that can be leveraged by teams to make impactful decisions. It also comes down to understanding, setting up, and streamlining your processes and workflows for greater success.As the owner and ServiceTitan Solutionist at NIFT Business Solutions, Sheena is on a mission to empower teams in the trades to make smart, data-driven decisions. She stops by to share her entrepreneurial journey with us and talks to us about how she found her niche in the trades.Join us as we discuss: 07:41: How to ensure a successful onboarding process20:56: Why IKEA's showroom is a perfect analogy for ServiceTitan workflows 24:09: Advice for customers struggling with their ServiceTitan accountsCheck out these resources we mentioned during the podcast:NIFT Business SolutionsConnect With SheenaServiceTitanYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
How Investor Partnerships Can Help Service Businesses Scale
Apr 9 2024
How Investor Partnerships Can Help Service Businesses Scale
Richard Lewis truly believes that building genuine connections with people in the trades is the key to long-term sustainable growth. His experience in the finance industry has also helped him to identify opportunities for growth across different sectors in the trades. He’s also enabled business owners to take a different approach to partnering with investors to grow their service business.As the Founder and CEO of Redwood Services, Richard is on a mission to build a robust ecosystem of partners in the trades across the United States that focuses on collaboration, operational excellence, and a people-first culture. He stops by to share his entrepreneurial journey with us. He highlights examples from his experience that motivated him to do things differently and explains why he believes in investing in partnerships.Join us as we discuss: 05:24: What makes Redwood different from other private equity firms12:00: Why Richard felt the partnership process could be done differently22:19: What an ideal investor partnership looks likeCheck out these resources we mentioned during the podcast:Redwood ServicesServiceMasterRite WayServiceTitanYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Continuous Learning: Building a Robust Training Culture in the Trades
Apr 2 2024
Continuous Learning: Building a Robust Training Culture in the Trades
Ken Midgett is extremely passionate about continuous learning and believes that training is a critical component to the long-term growth of businesses in the trades.As a professional plumbing service entrepreneur, Ken successfully ran two businesses and helped make the plumbing program at a high school in eastern Pennsylvania one of the most sought-after for students joining the workforce.As the Plumbing Market Director at Interplay Learning, Ken is on a mission to help service-based businesses build a robust training culture. He stops by to share his entrepreneurial journey with us. He also talks about the importance of investing in training so that it not only turns businesses into profit generators but also helps to build employee confidence and reduce turnover.Join us as we discuss: 05:26: How Ken got students interested in the plumbing program19:16: The importance of implementing a training culture22:09: Why leadership needs to be involved in training28:00: How organizations can incentivize employees with trainingCheck out these resources we mentioned during the podcast:Interplay LearningAssociation for Career and Technical Education (CTE)ServiceTitanYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
How a Thriving Mindset Can Help You to Build a Successful Business in the Trades
Mar 26 2024
How a Thriving Mindset Can Help You to Build a Successful Business in the Trades
Devynn Thompson entered the trades with her husband after he decided to establish his own plumbing business.They faced many challenges along the way and realized they had to learn from their mistakes and embrace constructive criticism from their employees.By connecting with people in the trades, going through training, having a coach who keeps them accountable, and learning how to delegate tasks, they managed to grow and transform their business into the success story it is today.As the Operations Manager of Thompson Family Plumbing & Drain, Devynn is on a mission to deliver professional plumbing services to customers in California and Arizona. She stops by to share her entrepreneurial journey with us and how she learned to become a better leader. Devynn also shares her thoughts on comparison anxiety and elaborates on the importance of adopting a thriving mindset.Join us as we discuss: 05:06: How Devynn went from apprentice to business owner17:00: How to address comparison anxiety31:46: Devynn’s delegation process35:28: The importance of having a thriving mindsetCheck out these resources we mentioned during the podcast:Thompson Family Plumbing & DrainNexstar NetworkMasterClassServiceTitanYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Wooed in Waco: How a Franchise Partner Helped to Transform a Business
Mar 19 2024
Wooed in Waco: How a Franchise Partner Helped to Transform a Business
Rebekah Hatcher entered the trades with her husband after he decided to set up his own business.They faced many adversities in the beginning as they tried to grow, and they even hit a plateau.They then decided to become an Aire Serv franchisee, and with the right training, systems, processes, and a lot of hard work, they managed to scale their business successfully.As the owner of Aire Serv of Aggieland, Rebekah strives to deliver professional HVAC repair and maintenance services to homeowners and businesses in the Brazos Valley in Texas. She stops by to share her entrepreneurial journey with us, how becoming a franchisee has positively impacted her business, and some of her most memorable marketing campaigns.Join us as we discuss:[08:57] How becoming a franchisee impacted growth[15:34] How the internal culture has changed and a key takeaway[27:10] Rebekah’s most memorable and successful marketing campaignCheck out these resources we mentioned during the podcast:Aire Serv of AggielandMarketingProfsCanvaServiceTitanYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Weathering The Storm: The Inspirational Journey of a Roofing Titan
Mar 5 2024
Weathering The Storm: The Inspirational Journey of a Roofing Titan
Lance Bachmann had a tough childhood and had to work his way up.After spending several decades in advertising, he decided to start his own full-service digital marketing agency. He learned from his past mistakes, sold the business, shifted his mindset, and seized on different opportunities as he added different companies in the trades to his growing portfolio group.Over time, he not only became a great leader but also someone who had an innate talent to help companies scale and become incredibly profitable.As the owner of LB Capital Group, Lance is on a mission to change the roofing industry to make it more of a demand and retail business for greater success. He stops by to share his entrepreneurial journey with us, his take on technology, and what his golden business principles are.Join us as we discuss:[06:47] The “Why me?” versus the “Why not me?” mindset[10:44] How Lance decided he was going to change the roofing industry[16:27] Lance’s take on technology[18:41] Lance’s top golden business principlesCheck out these resources we mentioned during the podcast:LB Capital GroupTommy MelloIsmael Valdez1SEOServiceTitan Masterminds Facebook GroupYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Managing the Transition: How Acquisitions Help Companies to Grow
Feb 27 2024
Managing the Transition: How Acquisitions Help Companies to Grow
Many companies in the trades may view acquisitions with trepidation, but they can also provide businesses with incredible growth opportunities. To achieve that growth, you need to start by building trust and having the right plan in place.Angela Millerknows that there’s always an opportunity that you don’t anticipate. Together with her team, Angela helps to ensure that transitions are smooth and “business as usual.”As the VP of Integrations at Goettl Air Conditioning & Plumbing, Angela leverages her extensive experience to ensure that businesses that are acquired by her company are seamlessly integrated into their ecosystem. She stops by to share her professional journey with us, how she got into the trades, and what owners looking to sell their businesses or grow via acquisition should think about.Join us as we discuss:[08:05] Angela’s role and how her team is structured[19:14] Advice for businesses looking to grow via acquisitions[23:44] Angela’s most memorable acquisition [34:13] Theory vs. experience: The perks of an MBACheck out these resources we mentioned during the podcast:Goettl Air Conditioning & PlumbingServiceTitanYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Developing An Authentic and Differentiated Brand in the Trades
Feb 20 2024
Developing An Authentic and Differentiated Brand in the Trades
Ryan Kettering believes that if service businesses want to truly stand out in their market, they need to look beyond the visual aspects of their logo and website. They need to dive deeper and find something authentic to them that will resonate with their customers and employees.He helps customers achieve this by using the fractal brand identity framework, which consists of developing their core belief, brand personality archetype, and brand story.As the owner of Prolific Brand Design, Ryan uses his experience and know-how to deliver brand design solutions to service businesses nationwide. He stops by to share his entrepreneurial journey with us, how he got into the trades, and how he helps customers create brands that are clear, authentic, and uniquely differentiated in a crowded marketplace.Join us as we discuss:[04:35] How Ryan got into graphic design and branding[08:53] What a good brand looks like[14:07] How Ryan works with clients to create a brand[25:09] How service entrepreneurs should think about brandingCheck out these resources we mentioned during the podcast:Prolific Brand DesignServiceTitanYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Taking a Family Business to The Next Level
Feb 13 2024
Taking a Family Business to The Next Level
Jennifer Rose-Caudill really “hit the ground running” when she was asked to help out in her family’s plumbing business. Originally trained as a real estate appraiser, she proactively identified areas of improvement within the company and tried to find the right solutions.Over time, she learned from her mistakes, continuously learned about the trades, and with her two brothers, managed to grow the company and make it profitable.As the Owner of Emergency Plumbing Heating & Air, Jennifer leverages her experience and expertise to deliver professional HVAC and plumbing services to customers in the Greater Delaware, Ohio area. She stops by to share her adventurous entrepreneurial journey with us. Jennifer also talks about how she got into the trades and how she managed to turn her father’s company into an efficient, customer-centric operation.Join us as we discuss:[02:42] How Jennifer got into the trades[16:12] How the business started to grow [21:07] Some of the challenges that Jennifer faced along the way[24:42] Adding a new service line to the businessCheck out these resources we mentioned during the podcast:Emergency Plumbing Heating & AirThe E Myth HVAC Contractor by Michael E. Gerber and Ken GoodrichServiceTitan Masterminds Facebook GroupYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Keeping it Cool: Implementing Incremental Change
Feb 6 2024
Keeping it Cool: Implementing Incremental Change
Krista Landen knows about change all too well. She has witnessed the company she works for growing exponentially over the years, and a big part of that is linked to continuous improvement. Over time, she has learned that embracing and adapting to change is key to being successful in the trades. To get ahead, you need to be able to learn new things as well as improve current systems and processes.As the Marketing & IT Manager at Gulfshore Air Conditioning and Heating, Krista utilizes her experience as well as her exceptional people skills to implement the changes necessary for her organization to scale effectively. She stops by to share her professional journey with us, how she got into the trades, and provides practical advice on how companies can navigate change seamlessly.Join us as we discuss:[07:34] How Gulfshore has grown during Krista’s tenure[11:25] Some big changes that Krista went through and how she managed them[23:15] How Krista manages her colleagues and gets output from themCheck out these resources we mentioned during the podcast:Gulfshore Air Conditioning and HeatingTitan AdvisorServiceTitan You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Leading with Heart: How Caring for Customers Creates a More Successful Business
Jan 23 2024
Leading with Heart: How Caring for Customers Creates a More Successful Business
Katie Biddle believes that when an organization’s leadership shows that they care about their employees, they will be better motivated to provide excellent service to their customers. She proactively encourages her team to put themselves in their customer's shoes to anticipate their questions and understand their challenges or pain points.As the Head of Customer Experience at Call Dad AC & Heating, Katie leverages her experience and expertise in the trades to provide professional customer service and support to homeowners across North Carolina. During our discussion, Katie talked about how she got into the trades, managed a brand rollout, and what makes her so passionate about her work.Join us as we discuss:[04:37] What makes Katie so passionate  [16:28] What virtual assistants are and how to integrate them into your workflow[27:03] What differentiates a successful company from a stagnant one[29:02] An overview of D.A.D. UniversityCheck out these resources we mentioned during the podcast:Call Dad AC & HeatingD.A.D. UniversityTorch NetworkServiceTitan Masterminds Facebook GroupYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Ismael Valdez’s Toolkit for Success: Perseverance, Disruption, and Teamwork
Jan 16 2024
Ismael Valdez’s Toolkit for Success: Perseverance, Disruption, and Teamwork
Ismael Valdez is a “Renaissance Man” in every sense of the word. Not only has he built a successful contracting business from scratch, but he’s also about to launch another business that will be a game changer for the trades.He has a simple yet very profound approach to running his businesses: know your numbers, pay your people well, take care of them, and always be one step ahead of your competitors.As Owner and CEO of Nexgen Air Conditioning, Heating, and Plumbing, Ismael capitalizes on his experience and industry know-how to provide a comprehensive range of professional heating, cooling, and plumbing services to customers across southern California. During our discussion, Ismael talks about what business owners should do when they’re struggling, how to scale effectively, and what the key elements are to running a successful business.Join us as we discuss:[03:47] Ismael’s advice to contractors who are struggling[05:44] The importance of knowing your numbers[12:19] The BASIC plan and what it entails[20:51] How to manage your labor costsCheck out these resources we mentioned during the podcast:Nexgen Airconditioning, Heating, and PlumbingNuveService Avengers Facebook GroupServiceTitan Masterminds Facebook GroupYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.