Morgan sits down with Ryan Paul Gibson of contentlift.io to deconstruct his approach to customer interviews. If you’re looking for the definitive process to running customer interviews, this is the episode to listen to! Ryan shares how to identify the right people to talk to, how to ask for an interview, how many interviews to conduct, and so much more. In this episode, we cover: Surveys vs. customer interviews (1:35) Why interviews reveal things surveys don’t (3:40) The value of qualitative data (5:26) What department should lead customer interviews (7:09) The shortcomings of only listening to sales calls (10:12) Should you be interviewing prospects too? (13:59) How to segment the market to identify good targets (19:28) How to ask for an interview (25:33) How to conduct the interview (29:03) The importance of practical empathy (34:32) One of Ryan’s favorite questions to ask (37:20) How many interviews to conduct (38:50) How long should the whole process take (41:03) What to do with the data from interviews (43:45) Ryan’s Power Hour (48:03)