The Guiding Northstar - Fabian Geyrhalter - The Revenue Maze - Episode # 027

The Revenue Maze

Sep 28 2022 • 54 mins

Today’s guest launched a product startup Toneoptic in 2022. All three of his books became International Amazon Bestsellers. Fabian Geyrhalter is the Principal at FINIEN. Fabian is also the host of the “Hitting the Mark” podcast. Fabian joins the host Valerie Cobb to talk about the importance of everyone working together in a company and shares his tips on how to increase your revenue.


  • It’s important to rethink your brand strategy on a yearly basis. Take the time to get the core C-Suite together and for about half the day think about your goals as a company and review the last year.
  • There needs to be someone who has an outside perspective on the brand and is able to see the big picture. The CEO is way too deep in it to see it from the outside so it can be helpful to bring in an outside perspective.
  • When it comes to running your business, you want everyone in the company to be on the same page. If everyone works together and does the roles that they are assigned and it all works, then you start branching out and making the company bigger and get more clients.
  • Bringing someone in from the outside is a great idea as they can help push you and motivate you to be responsible for what the goals are going forward.
  • From a young age, Fabian was obsessed with logos, and he found a passion for helping brands establish themselves in a world cluttered with so much competition.
  • There is a large need for thinking outside the box. Too many companies stick with the status quo and that makes them less likely to innovate and expand on their brand.
  • When you are rebranding, don’t be afraid to go with a company that is different than yours because they could help push you in a new direction that can be beneficial to your company.

Quote of the Show:

7:34 “You have to create the word before you spread the gospel.”


Ways to Tune In

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