Monetize Media

CBWG Media Group LLC

The show for creators and new media founders who want to grow and monetize their audience. Featuring interviews with creators, influencers and new media founders about the tools and processes they use to scale an online content business. Hosted by veteran digital media entrepreneurs Jason Ziernicki and Kyle Scott, who sold their network of sports websites for $25 million. read less

Doug Gollan, Private Jet Card Comparisons : Monetizing High Net Worth Niches
Dec 20 2022
Doug Gollan, Private Jet Card Comparisons : Monetizing High Net Worth Niches
On today’s episode, we’ve got Doug Gollan. He’s the founder and editor of privatejetcardcomparisons.com, a consumer buying guide to private aviation services. Doug’s story is a fantastic example of how to monetize media in a niche field. If you’ve ever thought something was too niche, let Doug’s example show that if you can contribute meaningfully and have the right audience, particularly an audience with resources, you can be successful pursuing a niche.This episode is going to be a little bit different. Kyle: So Jason, you’re a bit mysterious right? Like what does Jason do in his free time? So you came to me last week and said, you know what, I’m a member of this service. I want to have this guy on our podcast; he runs an interesting business. It’s not the private jet company; it’s the guy who advises private aviation. So I just want to make it clear that we’ve lost 90% of our audience here, but Mr. Private Jet, why don’t you introduce our upcoming guest for today? Jason: I disagree that we’ve lost our audience here, because this to me is a perfect example of going to the niche of niches and making, what I assume, is a very good living for Doug Gollan. If you’ve ever thought that niche is too small, Doug has pretty much proved everyone wrong. Private aviation. The assumption is that roughly a hundred thousand Americans utilize private aviation. I want to say that’s it, but that’s subjective. Not a big number. The number of people is not high. This did not scare him off. Nothing should ever scare you off on a niche that you can monetize if you feel you have the best information. It doesn’t even have to be the best, I think Doug is the best by the way. If you think you can contribute to a niche, you win. You’ve already won, it’s just a matter now how big you win within that niche. And that is what he is doing in private aviation.Kyle: In all seriousness, this is a really good interview we recorded with Doug. Really good insight on how to monetize what you think might be a small niche. And then really this world of not just aviation, but marketing to deep-pocketed, whether it’s listeners, readers, viewers, it really hammers home the point we’ve talked about a bunch, which is if you have the right audience, it can be worth a lot. If you have the right audience and that audience is literally worth a lot, it could really be a good media business to be in. We’ve got Doug Gollan. He’s the founder and editor of privatejetcardcomparisons.com and they are a consumers buying guide to private aviation services. Let’s get right on to our interview with Doug.  ● (0:01) Episode introduction with Kyle and Jason.  ● (2:38) Doug’s welcome and introduction.● (3:03) Doug’s background in aviation media, publishing, creating his own publication, Elite Traveler, and then pivoting to privatejetcardcomparisons.com. ● (8:23) Doug discusses the logic of using his background in media to target a niche market and how he built organic traffic with his private aviation content. ● (13:30) A deeper look at Doug’s three revenue streams (subscriptions, ad revenue, selling research) and ideas for growth. ● (16:15) Balancing free vs. paywall content. ● (18:23) The makeup of Doug’s company and his cost-benefit analysis of expanding it.● (20:05) Talking about Doug’s decision to not use affiliate marketing and working with an ultra-high net worth audience. ● (24:08) An overview on the private aviation industry.  ● (30:16) Doug explains selling his company’s research. ● (32:23) A discussion on newsletters and if they’re just a trend or have staying power. ● (35:42) Doug’s explanation of jet tracking and the various related viewpoints.  ● (48:03) Where to find Doug online and how to subscribe to his...
Bobby Trosset, Ravens Vault : From NFL Pre Game Show To Full Time Creator
Dec 9 2022
Bobby Trosset, Ravens Vault : From NFL Pre Game Show To Full Time Creator
On today’s episode, we speak with Bobby Trosset, a former NFL pregame radio host who is striking out on his own with a podcast and Youtube channel. Bobby is making the difficult switch from mainstream media to the creator world, with content focused on the Baltimore Ravens, Baltimore sports, and beyond. He has multiple podcasts, two Youtube channels, and is thinking about ways to grow his audience to other mediums. In just under nine months, he’s amassed thousands of subscribers and tens of thousands of downloads. Yet the crushing doubt of building your own content business in a niche market hangs over his head daily. Listen now as Bobby walks us through how he made the switch from radio to podcasting and YouTube out of necessity, what he is doing to build and monetize his audience, and how the constant uncertainty of future success is with him. Onto the interview…. ● (0:09) Episode introduction with Kyle and Jason.  ● (1:07) Bobby’s welcome and introduction.● (2:10) Bobby’s background, the creation of Raven’s Fault, and the importance of Youtube. ● (7:51) How Bobby handled the new media landscape and decided to create his own content. ● (15:10) The daunting nature of striking out on your own and handling online criticism.● (21:00) The breakdown of Bobby’s business plan and how he approaches monetization and revenue streams.● (27:50) A deeper look at advertising with BlueWire, Google AdSense, and YouTube. ● (34:03) Working in new media and the pros/cons of working on sports content creation without press credentials. ● (39:00) Content differentiation ideas and ditching old media formality. ● (42:05) Expanding business opportunities, online sports betting, and using morals to guide business.  ● (48:38) Balancing content creation, audience growth, and monetization.● (52:08) Tools of the trade talk and growth opportunities. ● (58:15) Where to find Bobby online. ● (59:11) Closing thoughts with Kyle and Jason.Tools and Resources Mentioned: Youtube Creator Hub Podcast: https://podcasts.apple.com/us/podcast/youtube-creators-hub/id843566797 BlueWire Podcasts: https://www.bluewirepods.com/Google AdSense: https://www.google.com/adsense/start/Riverside Podcast Recording: https://riverside.fm/homepageBeehiiv Newsletter Platform: https://www.beehiiv.com/ Rev Automated Transcription: https://www.rev.com/services/auto-audio-transcription Guest Social Media Links --- Ravens Vault Podcast :(https://podcasts.apple.com/us/podcast/the-ravens-vault/id1635836036)Ravens Vault YouTube Channel : (https://www.youtube.com/channel/UC1AKndUf3naqrtbFDcN1gDg)Bobby Trosset:Website: (https://linktr.ee/bobbytrosset)Twitter: (
John Miller, Scribewise : Leveraging Content to Grow Your Business
Nov 18 2022
John Miller, Scribewise : Leveraging Content to Grow Your Business
On today's episode, we speak with John Miller, founder of Scribewise, a content marketing firm. John is an expert when it comes to leveraging content to grow your business and close sales. He works with clients across a range of verticals to help them craft their content strategy to get their brand in front of the right audience.While not our typical guest, John understands how content can serve as a top of funnel tactic to generate business opportunities, something any creator can learn from. Listen now as John walks us through how businesses can use content building his agency, the local sports website he founded that employed Stephen A. Smith, and created national reporters and the process of selling and reacquiring his own business.(0:09) Introduction to John Miller and his expertise in leveraging content to grow businesses.(1:31) The origin story of John’s business, and how he got into content marketing through his love of sportscasting in Philadelphia.(4:12) The business struggles you face when you focus only on the product and forget the marketing.(6:27) The importance of failing and learning to pivot.(8:26) John describes what his company Scribewise does.(11:45) The importance of an engaged, niche audience to monetize your content. A billion Instagram followers probably isn’t the solution.(15:07) Leveraging word of mouth and thought leadership for more sales.(22:03) Deciding “Am I the business or am I the content arm?” and the internet’s democratization of content.(33:12) Lessons learned on how to merge your company or be acquired.(39:37) What kind of marketing is working well for John’s clients right now.(41:14) A call for courageous marketers.(42:04) Closing thoughts with Kyle and Jason.Guest Social Media Links:John Miller:Linkedin (https://www.linkedin.com/in/johnmillerscribewise/) Twitter: ( https://twitter.com/ScribeMiller)Scribe WiseLinkedIn: (https://www.linkedin.com/company/scribewise/)Twitter : (https://twitter.com/Scribewise/)Youtube : (https://www.youtube.com/channel/UCUMsVWZwYwDTfvoihU7JEWw)Website: ( www.scribewise.com)Raising Stake Links Website (https://raisingstake.com/)Twitter : (https://twitter.com/raisingstake)Newsletter : (https://raisingstake.beehiiv.com/)Linkedin : (https://www.linkedin.com/company/raising-stake/)TikTok : (https://www.tiktok.com/@raisingstake)YouTube: (https://www.youtube.com/channel/UC5r1IqOMv_wi9E8WPBAazDQ)Facebook : (
Miles Beckler, MilesBeckler.com : Providing Value To Growing Your Lists & Revenue
Oct 25 2022
Miles Beckler, MilesBeckler.com : Providing Value To Growing Your Lists & Revenue
On today’s episode we speak with Miles Becker of MilesBeckler.com. Miles is a thought leader in the online marketing space, having built a lifestyle brand with his wife and a following of hundreds of thousands on YouTube. He gives away deeply tactical advice on everything from SEO and affiliate marketing. A must have resource if you want to monetize your audience. I personally used Miles’ videos when I was learning my own SEO strategy in 2018. Miles has an unbelievable world view and incredible insights on digital attention, society, and the ways that creators can funnel the attention to create sustainable businesses. Listen now as Miles takes us on a journey from why you must build your email list, how AI dictates our social media use, and what trends he’s seeing in short form video.  (0:08) Introduction with Kyle and Jason.  (1:04) Introduction to Miles and how he got on the show.  (3:43) The origin story of Miles and his business, and how he describes what he does. (8:25) Growing email lists, why it's important, and how social media is changing. (14:00) How people can leverage the social media platforms to bring them into a funnel.   (19:40) How attention has changed over the years and the increase in reliance on devices.           (23:55) How short form content impacts audience allegiance to creators, and how search platforms increase your credibility.  (29:12) Leveraging your abilities, learning to delay gratification, and building compound growth. (38:44) What the revenue breakdowns are for Miles’ businesses.        (43:19) How Miles is currently most bullish about.  (48:35) Where you can find Miles Beckler online. (49:07) Closing thoughts with Kyle and Jason.   Guest Social Media Links: Miles Beckler: Website: (https://www.milesbeckler.com)Twitter: (https://twitter.com/milesbeckler)LinkedIn: (https://www.linkedin.com/in/beckler/)YouTube: (https://www.youtube.com/milesb)Facebook: (http://facebook.com/miles.beckler.page)Instagram:(https://www.instagram.com/milesbeckler/)Pinterest: (https://www.pinterest.com/milesbeckler/)  Follow us on Social Media: Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  Twitter: (https://twitter.com/monetizemediahq)   TikTok: (https://www.tiktok.com/@monetizemediahq)    Linkedin: (
Jessica Williams, PetTalkMedia: Proves A Small Niche Can Earn Six Figures
Oct 18 2022
Jessica Williams, PetTalkMedia: Proves A Small Niche Can Earn Six Figures
On today’s episode we talk with Jessica Williams, founder of Pet Talk Media and YouDidWhatWithYourWeiner.com. Jessica has become the world's foremost expert in outdoor excursions with your Dachshund. We explore with Jessica how to own a super specific niche, and how that can be both a good thing and a bad thing when it comes to growing an online business. Still, the site is profitable and it has allowed Jessica to run her own lifestyle business. Listen now as Jessica talks about the opportunities that come with having a very narrow and focused audience, the consulting work she does to supplement her income, and her recent competition.  (0:08) Introduction with Kyle and Jason.  (0:52) Jessica’s background and the backstory of You Did What With Your Weiner.(6:25) Early business models that Jessica pursued with blogging.  (12:02) Where the business revenue comes from and what the breakdown is, and rising competition in the niche.(16:55) The type of products that drive the affiliate revenue and standing out from competitors in the niche. (22:46) Expanding into video content.          (27:28) The in-person club and the possibility of creating physical products. (30:52) Starting a new blog, acquiring a new blog, and how they operate.(41:32) A moment when Jessica had doubts about the business.       (46:32) Pet Talk Media, Niche Blog Biz blog coaching, and future plans for Jessica’s businesses.   (51:45) A tool or plugin that Jessica cannot live without. (55:09) Where you can find Jessica and her sites online. (58:05) Closing thoughts with Kyle and Jason.   Tool(s) / Resources mentation In this Interview: Wordpress: (https://www.wordpress.com)Media Vine: (http://www.mediavine.com)Adthrive:Guest Social Media Links: Jessica Williams and You Did What With Your Weiner: Main Blog : (https://youdidwhatwithyourweiner.com/)For My Dachshund: (https://formydachshund.com/)Seattle Dog Club : (https://www.meetup.com/Adventureweiner-Club-of-Seattle/)Linkedin : (https://www.linkedin.com/in/jessicarhaew/)Instagram: (https://www.instagram.com/youdidwhatwithyourwiener/)Twitter : (https://twitter.com/YDWWYW)Facebook : (https://www.facebook.com/YouDidWhatWithYourWeiner)Pinterest :(https://www.pinterest.com/Adventurewiener/)YouTube : (
Ross Pomerantz, Corporate Bro: How Corporate Bro Monetized The Office Experience
Oct 13 2022
Ross Pomerantz, Corporate Bro: How Corporate Bro Monetized The Office Experience
On today's episode, we speak with Ross Pomerantz, the man behind the widely successful business humor social media account, Corporate Bro. Ross has become the avatar for corporate sales bros across the country, particularly in silicon valley.He’s amassed a massive audience with workplace humor, which is a trend we’ve identified in content. He monetizes through advertising, apparel sales, advisory opportunities, speaking engagements, and his new investment arm, Corp Capital, a very interesting side of the business. Listen now as Ross walks us through his process of creating a steady flow of content, using his following to create business opportunities, and why pushing the envelope allows him to stand out. (0:08) Welcome back and what to expect in the future.  (4:38) Guest introduction by Jason and Kyle.  (5:33) How Ross Pomerantz originally got into content creation and how he found his content niche.(11:28) How to scale and grow your brand and yourself after the initial traction and audience growth, and how Ross monetizes his content.   (22:00) How Ross felt about sales and why he left.  (24:15) The Corporate Bro merch store and strategy.       (27:22) Monetization strategies of Corporate Bro and the story behind the Corp Capital fund. (31:58) How Ross got started with business advising and how it works.  (37:21) The benefits of using LinkedIn for content creation.          (41:18) How Corp Capitol has been doing and how it works. (45:04) How Ross got into speaking events.   (47:30) Goals for Ross and the brand in the future, and what he would like to be doing. (48:52) What the revenue pie looks like for Corporate Bro. (50:14) Whether there was a point where Ross thought Corporate Bro may not work, and the decision to switch to using his personal name.(54:47) A tool or program that Ross could not survive without. (55:47) Where you can find Ross and Corporate Bros online.(56:33) Final thoughts with Jason and Kyle.Guest Social Media Links: Corporate Bro:Ross Linkedin : (https://www.linkedin.com/in/corporatebro/)Corporate Bro Linkedin : (https://www.linkedin.com/company/corporatebro/)Website: (http://www.corporatebro.com)YouTube: (https://www.youtube.com/CorporateBro)Twitter: (https://twitter.com/TheRealCorpBro)Facebook: (https://www.facebook.com/Corporate.Bro/)Instagram:(https://www.instagram.com/corporate.bro)TikTok: (
10 Actionable Insights from 10 Episodes (Part 2)
Jul 26 2022
10 Actionable Insights from 10 Episodes (Part 2)
Welcome back to part two of our ten actionable insights from our first ten interviews. If you have not listened to part one, you can pause this and go back and listen to our last show which was the first five actionable items we had. Or, in all honestly, the order doesn’t really matter so if you like this, you can go back.  These are part two of our takeaways from our first ten episodes, trying to identify trends and themes that we’ve seen early on that apply to if not all of the creators we’ve interviewed, most of them, and will contain a key takeaway that you can take whether you’re a vlogger, podcaster, blogger, whatever it is. Intro 0:00 - 1:276: Sometimes you have to make shark moves (1:28-6:39)6:40-8:36, Ep 5 | Nick Pittman, Norcast TV: Six Figure Income Doing Local Weather Forecasts(https://player.captivate.fm/episode/8d0c1aca-7e3b-4b66-9b5b-eb86f03097af)8:37 - 10:03, Ep 8 | Alexis Grant, They Got Acquired: The Bloomberg For Small and Medium Sized Acquisitions(https://player.captivate.fm/episode/59327540-4f85-4cac-bfe9-c684406200e3)7: Embrace doubt (10:07-14:37)14:40 - 16:54, Ep6 | Brandon Perna, "That's Good Sports": The Daily Show meets Sports Center(https://player.captivate.fm/episode/ac927b45-3c49-4a1c-94ab-1d0737092047)16:57 - 18:06, Ep 10 | Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool(https://player.captivate.fm/episode/df1cf6e9-f111-49dd-8a2b-9b045d2c24ef)8: Consistency is key (18:09-23:30)23:33 - 24:21, Ep 10 | Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool(https://player.captivate.fm/episode/df1cf6e9-f111-49dd-8a2b-9b045d2c24ef)24:24 - 26:04, Ep 9 | Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success(https://player.captivate.fm/episode/6480b66b-6e53-4fee-a2d2-500c05b7d29c)9: Automate the mundane time sucks (26:06 - 31:17)31:19 - 32:21, Ep 3 | Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand(https://player.captivate.fm/episode/fbc08d7e-4879-4c7f-94d9-e35214c4797b)32:24 - 34;57, Ep 5 | Nick Pittman, Norcast TV: Six Figure Income Doing Local Weather Forecasts(https://player.captivate.fm/episode/8d0c1aca-7e3b-4b66-9b5b-eb86f03097af) 10: Must be willing to learn from mistakes (35:00-38:26)38:29 - 42:14, Ep 7 | Jason Ziernicki, Warwick Gaming: From Unemployment to an 8-Figure Affiliate Business(
10 Actionable Insights from 10 Episodes (Part 1)
Jul 19 2022
10 Actionable Insights from 10 Episodes (Part 1)
10 Actionable Insights From Our First 10 Episodes (Part 1)Today we are doing something a little different. Instead of having an interview, it’s the middle of summer, a number of potential guests are on vacation as are we off and on the last couple of wheels, so we thought it would be a good time to ten actionable insights from our first ten interviews. A little bit of a midway checkpoint to see some of the themes that you can take with you and implement into your business. We’ve called these out along the way and thought this would be a good checkpoint to walk through them, talk about them, and then also play some of these clips. These are some of the most important learnings that we’ve seen, even just in the small handful of interviews we’ve done so far. We’ve identified ten different trends that we’ve seen over these first ten interviews. So we’re going to name them and our Producer Cameron will play clips of the examples that we cite as we go through. If you like this show, if you haven’t listened to the podcast yet, this is a good starting episode because it’s a sampler pattern for all of the shows we’ve done so far. So you’re going to be able to duck in and out of guests we’ve had, pick the ones you like, and go back and listen to those shows. Without further adieu, let’s get onto our ten points:1: You have to maintain authenticity (3:06-6:55)6:57- 10:45,  Ep 1 | Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews (https://player.captivate.fm/episode/f5e8e0ea-c210-48fc-b8e4-e63657339f9b)10:46-12:42, Ep 2 | Kent Auslander, Hot Route Tips: How Madden Freakout Video Helped Launch Premium Subscription Site(https://player.captivate.fm/episode/3241aa18-8b13-4b70-a4f3-d04874e67a2d)2: Setting time limits (12:46-16:10)16:12-18:36 , Ep 9 | Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success(https://player.captivate.fm/episode/6480b66b-6e53-4fee-a2d2-500c05b7d29c)18:38- 20:10, Ep 10 | Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool(https://player.captivate.fm/episode/df1cf6e9-f111-49dd-8a2b-9b045d2c24ef)3: Must be willing to take the leap (20:13-24:54)24:55-27:29 , Ep 1 | Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews (https://player.captivate.fm/episode/f5e8e0ea-c210-48fc-b8e4-e63657339f9b)4: You should care about having the right audience, not the biggest (27:32-32:40)32:43-38:22, Ep 4 | Jason Barrett, Barrett Sports Media: Building a Valuable Niche Brand with Advertising, Events and Consulting(https://player.captivate.fm/episode/5b9584ed-b9ca-425a-8fee-361cf6474605)38:24-39:56, Ep 8 | Alexis Grant, They Got Acquired: The Bloomberg For Small and Medium Sized Acquisitions(
Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool
Jul 8 2022
Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool
On today’s episode, we speak with Adam Vazquez, founder of Heard Media, a podcast production agency and host of the Content Is For Closers podcast. Adam’s company helps professionals and creators produce and distribute their podcasts. Adam has a unique background in marketing. From writing an award-winning commercial at Vaynermedia to interviewing leading creators, Adam has a unique understanding of using content to effectively market products and services. He uses his podcast to raise his profile and for business development. His work allows him to see the real-world impact and data behind the latest trends in podcasting. Listen now as Adam walks us through working for one of the leading business influencers on the planet, taking the leap to start his own company, and the future of podcasting. On to the interview.  (0:08) Introduction by Jason and Kyle.  (1:00) Adam’s origin story, how he founded Heard Media, and the award-winning commercial he wrote.(6:23) Adam’s experience working at Vaynermedia.  (10:00) Adam’s experience with going out on his own to start his own company, how he got traction, and the importance of a supportive partner. (16:52) The importance of discovery and interaction in content creation, and setting expectations for growth and success. (24:01) What Heard Media offers and why.      (30:15) The importance of finding and serving 100 people instead of focusing on monetization first.  (34:02) What trends Adam is seeing, the future of the company, and what the team currently look like. (38:45) How Covid impacted podcasting trends.         (42:50) One thing Adam would change over the past five years.  (42:37) If there was a moment where Adam thought he might fail.    (45:01) A tool or service that Adam can’t live without. Where you can find Adam, Heard Media, and Content Is For Closers online.       Kyle Interview on Content is for Closers : https://www.contentisforclosers.com/podcast/how-to-monetize-an-audience-of-any-size/Links mentation In this Interview: Content Is For Closers: (https://www.contentisforclosers.com) Notion: (http://www.notion.so) Guest Social Media Links: Adam Vazquez: Linkedin: (https://www.linkedin.com/in/adamvazquez)Twitter: (https://twitter.com/AdamVazquez)Heard Media:Website: (http://www.trustheard.com)Twitter: (https://twitter.com/TrustHeard) Follow us on Social Media: Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  Twitter: (https://twitter.com/monetizemediahq)   TikTok: (
Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success
Jun 28 2022
Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success
On this show I interview my business partner and co-host of this show, Kyle Scott. Kyle knew at a very young age that he wanted to be involved with covering sports and giving his slant on a story. From joining a physically mailed newsletter group at the age of four, to living in his parents basement in his mid-twenties, Kyle has fought to make his dream a reality. As the co-founder of CrossingBroad.com, Kyle has provided a unique and at times irreverent stance on Philadelphia sports. Since 2009, he’s built an unbelievably loyal audience that unbeknownst to them, almost became part of the Barstool Sports family. He’s broke huge national stories, took on the largest names in Philadelphia sports reporting, and has ultimately built a sports betting affiliate cash machine that led to a 25 million dollar acquisition exit. This was quite a conversation.Kyle remembers breaking down in tears when he realized his business may not recover because of a tunnel vision mistake on a specific revenue stream. He walks us through the amazing process of growing Crossing Broad from zero traffic to one of the most popular sports blogs in the country. He also tells how two Crossing Broad readers potentially saved the site with an investment that ended up paying off big for everyone. Kyle is a humble person with an insane drive to be successful. Working with him over the past four years has provided me with many learning experiences that I hope you can pick up on a bit during the show.  (0:07) Jason introduces his business partner and co-host, Kyle Scott. (1:36) Kyle’s early days, his lifelong passion for sports and sports media, and his career path to starting his own sports media business. (6:10) The beginning process and origins of Crossing Broad, how the blogs were initially marketed, and the utilizing Facebook to scale the blog.(16:13) The next steps to monetization after gaining traffic, and running a blog from his parents basement after quitting his job.(28:29) The first viral hit for Crossing Broad and how it impacted the business. (34:35) The next steps in the evolution of Crossing Broad and some early regrets and mistakes.      (37:55) A moment where Kyle thought the business may fail, why you should never put all your eggs in one basket, and how Kyle tried to recover the business. (47:54) How two readers invested in the brand to get reputable writers for the business and how Kyle initially saved the business by selling t-shirts.(55:48) The balance between hard work and luck, and the stabilization of the business.         (57:42) How the business and Kyle’s involvement changed when sports betting was legalized. (1:01:40) Kyle’s advice to anyone who is self employed and one  tool that Kyle couldn’t live without in business.   (1:06:45) Where to find Kyle on social media.      Guest Social Media Links:  Kyle Scott: Twitter: (https://twitter.com/kylescottl)Linkedin: (https://www.linkedin.com/in/kylelaskowski/) Links mentation In this Interview: Crossing Broad: (https://www.crossingbroad.com) Chartbeat: (https://www.chartbeat.com) Tyler...
Alexis Grant, They Got Acquired: The Bloomberg For Small and Medium Sized Acquisitions
Jun 21 2022
Alexis Grant, They Got Acquired: The Bloomberg For Small and Medium Sized Acquisitions
On today’s episode we speak with Alexis Grant, founder and CEO of They Got Acquired, a digital media company focused on small and medium-sized acquisitions. Alexis is building a massive resource for entrepreneurs and professionals in the M and A space that will help all stakeholders understand the value of their business and learn from other acquisitions. Prior to founding They Got Acquired, Alexis built and sold a content agency, served as EVP of content for the Penny Hoarder, and sold niche website The Write Life. Listen now as Alexis walks us through her journey throughout digital media, building and selling two businesses, her long-term vision for helping founders explore acquisitions, and the constant refinement of her process. (0:08) Introduction to Alexis Grant.  (0:55) Alexis Grant's backstory and career start. (3:33) How Alexis got into entrepreneurship and the process behind publishing her first ebook.  (7:53) How her trip to Africa impacted her life and career.  (9:59) Why and how Alexis started her content agency, how it made money, and the model she developed.   (13:11) What kinds of backgrounds and skills Alexis looks for in writers, and the team was managed.      (16:11) How to build your credibility and build trust with your readers.   (20:15) Alexis’s experience with being acquired twice, how it has influenced They Got Acquired, and long-term growth plans for the company.    (25:24) The possibility of selling data to B2B customers and other potential B2B opportunities.      (30:41) The overall revenue makeup of They Got Acquired and how the website is funded.   (32:54) How to balance personal, family, and work life.    (35:17) One tool that Alexis can’t live without.    (36:01) If she ever had a moment where she thought she may potentially fail. (37:55) Where you can find Alexis and They Got Acquired.  (38:52) Closing remarks and thoughts about the interview. Guest Social Media Links:  Alexis Grant:  Twitter: (https://twitter.com/alexisgrant) Linkedin: (https://www.linkedin.com/in/alexisgrant/) Personal Website: (https://alexisgrant.com/) Articles by Alexis : (https://www.usnews.com/topics/author/alexis_grant)  They Got Acquired: Website: (https://theygotacquired.com/) Podcast: (https://theygotacquired.com/podcast) Twitter: (https://twitter.com/TheyGotAcquired) Linkedin: (https://www.linkedin.com/company/they-got-acquired/)  Links mentation In this Interview:  TheWriteLife: (
Jason Ziernicki, Warwick Gaming: From Unemployment to an 8-Figure Affiliate Business
Jun 14 2022
Jason Ziernicki, Warwick Gaming: From Unemployment to an 8-Figure Affiliate Business
On today’s episode, Kyle interviews his partner and co-host of this show, Jason Ziernicki. Jason started from building a small local SEO shop to becoming the largest daily fantasy sports affiliate in America before building a sports media business with Kyle, which was eventually sold for $25 million. He talks about his process from leaving his job with a baby on the way in 2008, to starting a local digital marketing agency, to becoming an SEO powerhouse in one of the most competitive fields (daily fantasy sports). The moment he almost failed. Building a business with Kyle. And the mental toll of the acquisition process.This was a really fun interview - we wanted to take time to interview each of ourselves to really get behind the process of how we got to where we are, and Jason’s unbelievable story of someone who has gone from super lean beginnings with a single laptop to becoming one of the biggest affiliates in the US.(0:08) Kyle introduces Jason and the episode.  (1:40) The new “tell two friends” referral program and the origin story of Jason Ziernicki as he quit his job with a baby on the way to get into SEO.(13:15) The affiliate model that Jason used, why it was so successful for him, and the biggest affiliate check he ever received, and the volume of traffic during the DSF peak. (19:23) The negative ramifications of regulation in the industry and its impact on revenue.(25:47) Jason’s biggest mistake Jason has ever made. (28:42) The balance between planning and risk taking, and how to make calculated risks in business.    (35:04) How Jason got into sports betting when it was first legalized. (38:42) How Jason partnered with Kyle and why they decided to work together.     (49:13) How Jason and Kyle grew a business together.  (53:50) How Jason and Kyle combined and scaled, what made their business good, and how they approached scaling nationally in sports betting.  (01:05:03) How COVID impacted the business.  (01:07:44)  The acquisition process and how they got through it.(01:13:19) How Jason used to explain what he does for a living and how it has changed.   (01:15:11) The scariest moment during Jason’s journey. (01:16:40) The one tool or service that Jason can’t do his job without. (01:18:56) Where you can find Jason online. Guest Social Media Links: Twitter: (https://twitter.com/jziernick)Instagram: (https://www.instagram.com/jasonziernicki/) Links mentation In this Interview: Draft Kings: (http://www.draftkings.com)Bet New Jersey: (http://www.betnewjersey.com)Promo Code Kings: (http://www.promocodekings.com)Crossing Broad: (http://www.crossingbroad.com )  Follow us on Social Media: Twitter: (https://twitter.com/monetizemediahq)   TikTok: (
Brandon Perna, "That's Good Sports": The Daily Show meets Sports Center
Jun 7 2022
Brandon Perna, "That's Good Sports": The Daily Show meets Sports Center
On today’s episode we speak with Brandon Perna, founder of That's Good Sports, a hilarious YouTube sports show. Brandon is a success story in taking a niche local audience, Denver Broncos football fans, and scaling it to a national following of 288 thousand people on YouTube. He relies mostly on Google Ads, but has spun off an ancillary products business to diversity revenue, and takes direct sponsorships.His website sells opportunistic t-shirts and he even has a white label coffee brand (which by the way is really good). He also has a partnership with Manscaped. Listen now as Brandon walks us through his creative process of building the daily show for football, the unending doubt of having a content based business, and the volume of work required to sustain creativity by providing a  unique take on a crowded content market that is sports. On to the interview. (0:06) Episode introduction with Kyle and Jason.  (1:09) Introduction and origin story of Brandon Perna and That’s Good Sports. (6:10) How Brandon explains what he does to people.  (7:30) How Brandon grew his audience and brand in a crowded space, and how he stands out with his video style and branding.   (14:01 ) The point that Brandon knew he could scale his business from a local audience to a national scale.  (19:08) Balancing the content creation side with the business side, and balancing work and life. (28:11) The multiple revenue streams that Brandon has in addition to YouTube revenue, and the percentages that they contribute.   (35:48) How the spread of sports betting has influenced Brandon’s business.    (37:04) What Brandon values and enjoys about his business, and the possibility of selling his YouTube channel. (39:44) The risks of being a content creator and protecting against them.  (41:25) Things that Brandon would have changed or done differently  when starting. (44:48) Dealing with fleeting content in the sports niche.  (47:41) What is one tool, product, or service that Brandon needs for his day to day operations.     (48:02) A time when Brandon had a moment of doubt about his path.(50:39) Whether there is a specific highpoint that stands out.(51:57) Where you can find Brandon and That's Good Sports online. (52:38) Closing thoughts and takeaways with Kyle and Jason.Want to hear more stories? Join Our Newsletter!    Guest Social Media Links: Youtube: (https://www.youtube.com/thatsgoodsports) Facebook: (https://www.facebook.com/thatsgoodsports/)Instagram: (https://www.instagram.com/brandonperna/) Twitter: (https://twitter.com/BrandonPerna)Patreon: (https://www.patreon.com/thatsgoodsports)Coffee Company : (https://benchwarmerbrew.com/)That's Good Sports Podcast (
Nick Pittman, Norcast TV: Six Figure Income Doing Local Weather Forecasts
May 31 2022
Nick Pittman, Norcast TV: Six Figure Income Doing Local Weather Forecasts
On today’s episode we speak with Noreaster Nick Pittman, president and founder of Norcast TV, a local weather app. Nick provides hyper local weather to the South Jersey community across digital platforms and has big plans for expansion through franchising personalized digital weather forecasts across the US. Nick pumps out his local weather forecasts to over 100k followers on social media. He monetizes by selling direct sponsorships to local businesses, bringing in over a quarter a million dollars per year. Nick has mastered the art of creating a streamlined process to maximize his output and knowing where he wants to take the business. What on the surface seems like just local weather forecasts on social may be a budding meteorlgical empire. Building an own online weather platform, and his plans to take on local news outlets across the country through branching his model. Onto to the interview.(0:07) Episode introduction with Kyle and Jason. (1:18) Nick Pittman’s background and childhood, how he got into weather forecasting, his experience with working in forecasting at age 17,and how he got started with his own forecasting business.(9:07) The overview of Norcast TV, how the business makes money, and future expansion plans.(15:47) The differences in formatting and timing between Norcast TV and traditional weather television.(20:54) The importance of the meteorologist in providing context for the weather information.(25:36) The setup of the local portion of the business in South Jersey, advertising in the winter months, Nick’s ad process, and other revenue streams.(32:33) The technology and graphics system that Norcast TV uses and what the home setup looks like.(37:38) Being recognized in public and never forgetting where you come from. (39:23) Expanding into the franchise model, how it will work, and a future email newsletter.  (47:23) Where the audience is, how content is distributed across platforms, and what a typical day looks like.  (51:13) Whether Nick has taken investments and future plans.(53:39) Programs and software that are indispensable to Nick’s workflow.(54:37) Why Nick has never looked back or doubted his business, and why he loves what he does.(57:47) Where to find Norcast TV on social media and on the app store. (58:24) Closing thoughts and remarks with Kyle and Jason.  Want to hear more stories? Join Our Newsletter Norcast Weather Links:Website: (https://norcast.tv) Facebook: (https://www.facebook.com/NorEasterNick/) Instagram: (https://www.instagram.com/noreasternick/)Youtube: (https://www.youtube.com/channel/UCv5rZmAlq9Yt0UIBj-QP2hA)Twitter: (https://twitter.com/noreasternick)Links mentation In this Interview:Baron Weather: (https://baronweather.com)Wirecast: (https://www.telestream.net/wirecast/overview.htm)Social News Desk: (
Jason Barrett, Barrett Sports Media: Building a Valuable Niche Brand with Advertising, Events and Consulting
May 24 2022
Jason Barrett, Barrett Sports Media: Building a Valuable Niche Brand with Advertising, Events and Consulting
In this episode, Jason Barrett, founder of Barrett Sports Media, a media brand that covers the sports media and radio industry, talks about monetizing his brand through a mix of advertising, events, subscriptions, and consulting. How prioritizes building a deep relationship with sport media’s most powerful people. Making the switch from radio to self employment, creating content at scale for a specific niche, building and maintaining deep relationships in business, navigating the ever changing landscape of audio, and how he prices his consulting opportunities. (0:00) Episode introduction with Kyle and Jason.  (1:20) Introducing Jason Barrett, his career, and Barrett media. (2:00) The origins of Barrett Sports Media, Jason Barrett’s career, and balancing his career and family life. (9:02) The responsibilities of running your own business and being self employed  (10:42) What Barrett Sports Media does, the value that Jason brings to the industry, and how the different parts of the business generate leads and opportunities for each other.  (16:07) The different income streams, the staff, and the three aspects of the business, and promoting quality daily content. (23:55) Jason’s advice to someone who wants to start a business and the importance of building relationships with decision makers in your industry.  (30:05) The importance of having a niche and resisting the urge to go wider than your specific niche.    (36:24) Focusing on building a successful and reputable business or event instead of solely focusing on revenue. (46:15) Jason’s opinion on radio and podcasting formats, and how the rise of podcasting impacts his consulting.  (49:05) Building out a website, job board, and growing your business.  (56:35) A period where Jason was worried about the business.  (1:00:04) One thing that Jason would change when he was getting started with Barrett Sports Media. (1:03:45) Setting up a consulting business, structuring your rates, and the importance of flexibility for the needs of different clients. (1:08:02) Creating ranking lists for your niche.  (1:11:30) A tool that is indispensable for Jason. (1:12:10) Where to find Jason and Barrett Sports Media.   Barrett Sports Media Links: Website: (https://barrettsportsmedia.com)  Facebook: (https://www.facebook.com/BarrettSportsMedia/)  Twitter: (https://twitter.com/sportsradiopd) Instagram: (https://www.instagram.com/sportsradiopd/) Youtube: (https://www.youtube.com/channel/UChDN7B7AFcBCy2baCzX6l-g/videos) Barrett Sports Media LinkedIn: https://www.linkedin.com/company/barrettmedia/ Jason Barrett’s LinkedIn: https://www.linkedin.com/in/jason-barrett-bsm/  Links mentation In this Interview: Canva: (
Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand
May 19 2022
Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand
Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand.(2:00) How Bourbon Pursuit started and initially monetized itself   (6:50) The importance of picking the right niche and owning it  (11:55) Social media content strategies, distribution, format, and automation (23:00) How Bourbon Pursuit schedules their recordings and the importance of evergreen content  (28:00) How Kenny Coleman built an audience and became an authority in the bourbon space  (33:18) Financial sustainability of Bourbon Pursuit (38:30) The business ambition driving Bourbon Pursuit and the use of dynamic ads in Bourbon Pursuit episodes  (42:50) The long term vision of Bourbon Pursuit and how the podcast is a marketing vehicle for scaling a product.  (46:46) Leveraging a brand to create a product (51:35) Navigating the rules and regulations while dealing with a of a regulated product (56:20) Resources and tools that Kenny uses and values   (1:00:00) Advice for content creators   Bourbon Pursuits Links Website (https://bourbonpursuit.com/) Apple Podcast : (https://podcasts.apple.com/us/podcast/bourbon-pursuit/id975392298) Spotify : (https://open.spotify.com/show/4h7poSPkcZexijVeTB4aYX) Youtube (https://www.youtube.com/bourbonpursuit) Instagram (https://www.instagram.com/bourbonpursuit/) Twitter (https://twitter.com/bourbonpursuit) Facebook (https://www.facebook.com/bourbonpursuit) TikTok (https://www.tiktok.com/@bourbonpursuit) Reddit (https://www.reddit.com/r/bourbonpursuit/)   Pursuits Spirit Links Website (https://pursuitspirits.com/) Behind The Pursuit Podcast :  Apple (https://podcasts.apple.com/us/podcast/behind-the-pursuit-from-bourbon-to-brand/id1606646437) Spotify (https://open.spotify.com/show/4gcToFKyiQITAFULmB5SaI) Youtube : ( https://youtu.be/Enn3M-U73CE)   Links mentation In this Interview: Whiskeycast: (
Kent Auslander, Hot Route Tips: How Madden Freakout Video Helped Launch Premium Subscription Site
May 18 2022
Kent Auslander, Hot Route Tips: How Madden Freakout Video Helped Launch Premium Subscription Site
In this episode, Kent Auslander, co-founder of Hot Route Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the second month, how he leverages his audience for marketing, choosing promotional partners very carefully, and their future plans.  (0:00) Episode introduction with Kyle and Jason  (1:20) The origin story of Hot Route Tips, how Kent got into Madden, and his early monetization strategies   (5:13) The freakout video and how it impacted Kent early on (7:46) How Kent and Throne partnered and the process behind creating the ebooks (14:19) The variability in Madden and the customer service with an audience with a wide age range   (20:17) Seasonality with Madden content sales and how the pandemic impacted sales (21:53) The growth of the gaming industry over the years and how they acquire customers    (28:00) The different ways that Hot Route Tips is monetized and the point that Kent realized that is was sustainable   (30:53) The work-life balance of working in a time sensitive industry and the importance of social interaction  (40:17) Growth strategies, goals, and outsourcing for Hot Route Tips (47:27) The tool or service that Hot Route Tips can’t live without  (49:10) One thing that Kent would change about the business or the ebooks  (51:39) Where you can find Kent and Hot Route Tips online  (52:25) Closing thoughts with Kyle and Jason      Hot Route Tips Links:  Website: (https://hotroute.tips)  Twitter: (https://twitter.com/hotroutetips?lang=en)    Kent Auslander Links:   YouTube: (https://www.youtube.com/KAus23) Twitch: (https://www.twitch.tv/k_aus23)  Twitter: (https://mobile.twitter.com/k_aus23/with_replies)   Throne Links: YouTube: (https://www.youtube.com/user/TThrone23) Twitch: (https://www.twitch.tv/throne_yt) Twitter: (https://twitter.com/Throne_YT)  Links mentation In this Interview:  Sony Vegas: (https://www.vegascreativesoftware.com/us/) Photoshop: (https://www.adobe.com)    Follow Monetize Media on Social Media:    Twitter: (
Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews
May 17 2022
Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews
Josh Babbitt from The Hackers Paradise, a golf enthusiast and product review website, discusses the origins of The Hackers Paradise, how the website and forum operates, the importance of authenticity, rules around which type of sponsorship he'll accept, transparency with your audience about business model, and hosting sponsored events across the country. (0:00) Episode introduction with Kyle and Jason  (1:25) The origin story of The Hackers Paradise, its early years, and what surprised Josh the most at the beginning (7:27) The importance of authenticity, operating without affiliate program deals, and keeping the audience and companies happy (13:06) How The Hackers Paradise gets new readers and manages the staff  (15:49) How the events started and have evolved into the Albatross Club  (23:40) The studio, content creation strategies, and operating a forum   (30:13) The Granddaddy Captain explanation, process, and responsibilities (32:40) Future growth and navigating change (38:47) One thing Josh would change and a moment when he thought the business may close (43:19) Balancing and working with partners  (44:32) A tool or software that is indispensable to The Hackers Paradise  (46:10) How often Josh changes out his clubs and his opinion on golf today (49:05) A piece of advice for anyone looking to be successful in the webspace (50:29) Where you can find The Hackers Paradise online (50:57) Conclusion and thoughts with Kyle and Jason  Want to hear more stories? Join our newsletter    Hackers Paradise Links Website: (https://www.thehackersparadise.com) Youtube: (https://www.youtube.com/user/THPGOLF) Instagram: (https://www.instagram.com/thpgolf/) Twitter: https://twitter.com/THPGolf (https://twitter.com/THPGolf?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) Facebook: (https://www.facebook.com/THPGolf/) Soundcloud : https://soundcloud.com/user-725074663   Links mentation In this Interview: Albatross Club: (https://www.thehackersparadise.com/forum/index.php?threads/2021-albatross-club-is-now-open-thpers-making-a-difference-helping-children.8924237/) Xenforo: (https://xenforo.com)    Follow Monetize Media on Social Media:    Twitter: (https://twitter.com/monetizemediahq) TikTok: (https://www.tiktok.com/@monetizemediahq)  Linkedin: (
Zero to $25 Million in 2 Years and How You Can Too
May 17 2022
Zero to $25 Million in 2 Years and How You Can Too
In this episode, Kyle and Jason talk about their journey from a mold infested basement office to a $25 million exit in two years, the goals of the podcast, and the trends online media brands and creators can follow to monetize their audience.    Kyle is the founder of CrossingBroad.com. He has more than 10 years experience in online media, e-commerce, and affiliate marketing. He and Jason sold their network of sports websites for $25 million.   Jason has a deep background in tactical digital marketing and overseeing major online brands. He is a thought leader in extremely high converting content as an SEO and conversion funnel expert.   In this episode, Kyle and Jason discuss why they started the podcast, what listeners will take away from the show, what kind of guests and topics you can expect, their backgrounds, and more behind the scenes conversations about the show.    (0:25) The short elevator pitch for what Monetize Media is all about and why it was started (1:10) What Kyle and Jason hope the listeners will take away from the podcast  (6:48) The types of guests and content you can expect on the show   (13:25) Kyle and Jason’s credibility in the entrepreneur space   (18:00) Jason’s background and entrepreneurial background   (23:56) Kyle’s background and entrepreneurial background  (30:13) Kyle and Jason’s partnership and origin story with monetizing content and audiences  (32:42) The importance of failure (33:26) The pros and cons of the content creation business, and the importance of taking a chance  (34:35) The Monetize Media newsletter  Listen to the episode: (https://www.monetize.media/intro-episode/)   Follow Monetize Media on Social Media:    Twitter: (https://twitter.com/monetizemediahq)  TikTok: (https://www.tiktok.com/@monetizemediahq)  Linkedin: (https://www.linkedin.com/company/monetize-media/) YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA) Listen on your favorite streaming platform : (https://link.chtbl.com/MonetizeMedia)Check out our website for more information : (https://www.monetize.media)   This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by (PodcastSins.com).   Copyright CBWG Media Group LLC.     Please consider subscribing and sharing this episode if you found it entertaining or informative.    If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts     Make sure you’re subscribed to the podcast so you get the latest episodes.    DISCLAIMER    Any and all opinions expressed are solely the...
Welcome to Monetize Media | Podcast Trailer
May 15 2022
Welcome to Monetize Media | Podcast Trailer
The show for creators and new media founders who want to grow and monetize their audience. Featuring interviews with creators, influencers and new media founders about the tools and processes they use to scale an online content business. Hosted by veteran digital media entrepreneurs Jason Ziernicki and Kyle Scott, who sold their network of sports websites for $25 million.Kyle is the founder of CrossingBroad.com. He has more than 10 years experience in online media, e-commerce, and affiliate marketing. He and Jason sold their network of sports websites for $25 million.Jason has a deep background in tactical digital marketing and overseeing major online brands. He is a thought leader in extremely high converting content as an SEO and conversion funnel expert.Listen to the episode: (https://www.monetize.media/intro-episode/)   Follow Monetize Media on Social Media:    Twitter: (https://twitter.com/monetizemediahq) TikTok: (https://www.tiktok.com/@monetizemediahq)  Linkedin: (https://www.linkedin.com/company/monetize-media/)YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)  Listen on your favorite streaming platform : (https://link.chtbl.com/MonetizeMedia)Check out our website for more information : (https://www.monetize.media)   This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.   Copyright CBWG Media Group LLC. Please consider subscribing and sharing this episode if you found it entertaining or informative.  If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts     Make sure you’re subscribed to the podcast so you get the latest episodes.  DISCLAIMER    Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media