S11 E14 Every Podcast Must Have These 2 Messages

Business Podcasting Made Easy

Nov 11 2022 • 12 mins

  1. “Good communication is just as stimulating as black coffee, and just as hard to sleep after. — Anne Morrow Lindbergh
  2. Become a person worth listening to so you can stimulate like black coffee.
  3. How? Before composing show notes and delivering your next podcast, ask yourself: “What do I want my listeners to SEE, FEEL, KNOW, and DO?” (To stay on track with your Main Message / Season Theme (the whole season) and Episode Message (each show).
  4. After SEE, FEEL, KNOW, and DO, sprinkle the Main Message into your show notes to keep your listeners on track (big picture). AND use the Episode Message to keep folks on track, step by step.
  5. [TAKE ACTION] Review SEE, FEEL, KNOW, and DO and then start sprinkling the goodness into your show notes.

Remember that if you want direct, live support from us for your business podcast, then contact us today at ibgr.info.


Each week we will walk through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.


So follow the formula each week. And welcome to the show.


MEET THE HOSTS



Ben Gioia ("joya")

Book Coach, Strategist, and Publishing Advisor


Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!


From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.



Donna Kunde

Global Radio Authority & Podcast Expert, IBGR Co-Founder


Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.