E12 Host “How To’s” for Podcast Interviews That Are Worth Listening To

Business Podcasting Made Easy

Nov 2 2022 • 13 mins

  1. “To add growth, lead followers – to multiply, lead leaders.” — John C. Maxwell
  2. Become a person worth listening to and a listening multiplier with a clearly structured interview process so you can produce meaningful interviews that add tons of value to your listeners.
  3. Hosting a podcast interview is a lot harder than it sounds. It’s not as simple as having a friendly chat in front of a pair of microphones. If you don’t prepare, you could end up with a boring interview, or worse, your interview could become a sales pitch. There’s nothing worse than having a discussion with someone who only wants to sell their product.
  4. Avoid boring and salesy interviews by doing your homework and preparing in advance.
  5. [TAKE ACTION] Create your interview process that includes pertinent information like show format and time clock, a guest research and creation of interview questions plus guest expectations (number of times they advertise to their network, amount of time they need to block on their calendar, microphone and internet requirements etc).

Remember that if you want direct, live support from us for your business podcast, then contact us today at ibgr.info.

Each week we will walk through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.


Ben Gioia ("joya")

Book Coach, Strategist, and Publishing Advisor

Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.

Donna Kunde

Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.

Listen to Live: IBGR.Network

Subscribe to the podcast at influencersformula.com

If you want direct, live support from us for your business podcast, then contact us today at