The Ad Project

Ad Advance

The Amazon world is competitive and constantly changing. It’s easy to spend a lot of time and money on your advertising campaigns only to feel like you’re missing out on opportunities, especially if you are doing it all on your own. Joe and Matt, Amazon advertising experts and founders of Ad Advance, developed The Ad Project podcast to talk about the complex nature of Amazon advertising and to share strategies and secrets to develop campaigns that deliver results. Tune in for insights that will help you maximize profits and scale your Amazon business. Whether you’re an established seller, CMO, or just getting started, this one’s for you.

Evaluating Campaign Performance & Measuring SuccessAmazon Marketing Cloud with Gloria Steiner from PerpetuaAmazon Branded vs. Non-Branded CampaignsTaking a Data-Driven Approach to Amazon AdvertisingIntroduction to Amazon Marketing CloudIncreasing Conversion Rates by Optimizing Your Amazon ListingsKey Opportunities We Find When Auditing Amazon Sponsored AdsAmazon DSP - Higher Funnel StrategiesHow Price Adjustments Can Impact Your Amazon BusinessIncrease your Brand Awareness with Amazon Sponsored BrandsAmazon Advertising for Established Brands w/ Josh Justice from The LEGO GroupAmazon Brand AnalyticsAccount Suspension Trends on Amazon with Lesley HensellWorking with third party Amazon agenciesAmazon Bid Optimization with Michael Erickson FacchinAmazon Advertising Catch All and Seeding StrategiesThe Fundamentals of Amazon Ad Optimization with Mina EliasSetting Amazon Advertising BudgetsWhy Sellers Should Expect TACoS Fluctuations with Lucas Kwiatkowski
If you’re looking to keep your same ACoS and TACoS goals year over year, it will be very difficult to grow. With Amazon getting more competitive driving up CPC, sellers will need to have an incremental change with their advertising goals. In today’s episode, we’re joined by Lucas Kwiatkowski to dive into key reasons we’re seeing fluctuations with ACoS and TACoS. We also highlighted ways sellers can adjust their advertising goals to battle the changes with these metrics. About Lucas KwiatkowskiLucas started managing PPC over 7 years ago and loved it from the start. He still enjoys diving deep into the advertising data for all of his accounts and usually comes up with advanced PPC topics not popular within the space. Lucas is very involved with all of his clients and takes a hands-on approach to managing their business growth. He spends a lot of time making YouTube videos to help smaller sellers master the art of PPC while also teaching them advanced tactics. Connect With Lucas:Website: https://www.amznomadz.com/ (www.amznomadz.com) LinkedIn: https://www.linkedin.com/in/lucas-kwiatkowski-0017 (https://www.linkedin.com/in/lucas-kwiatkowski-0017) YouTube: https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA (https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA) Episode Highlights: How changes with Amazon impacts TACoS           [02:03] Key drivers behind fluctuations in TACoS              [03:45] Analyzing TACoS                                                         [06:25] Ad cannibalization                                                     [14:21] Where has the most value for retargeting ads     [18:11] Key drivers for long term growth                            [19:51] Ways to battle high TACoS                                       [23:04]
Jan 19 2022
24 mins
Amazon Attribution