Established brands like The LEGO Group have an advantage of large-scale brand awareness. Understanding how to spin your advertising strategy to convert high traffic into paying customers is the ultimate goal for all brands.

In today’s episode, we were joined by Josh Justice, the Search Marketing Manager at The Lego Group, to discuss how established brands are winning with Amazon advertising.

One of the key pieces we dived into was setting overall goals for your brand and how best to allocate budgets that align with your goals.