The emPowered Author: A Marketing Podcast for Nonfiction Authors

Stephanie Feger

How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you! read less
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Episodes

[Pop-Up] Holiday Book Marketing Insights for Authors
Oct 24 2023
[Pop-Up] Holiday Book Marketing Insights for Authors
If there’s one consistent question I get asked by authors, it’s this… what are some holiday marketing tips? How do I stand out amongst the noise and chaos of the holidays? This question comes up no matter the season… New Year’s, Valentines Day, St. Patrick’s Day and the Fourth of July… but the energy changes when November arrives because the domino effect of holidays is nearly triggered. Panic is starting to set in. We have people to buy for and yet, we want people to buy our books this holiday season too. So many things we ought to do, so little time to do them. On this pop-up episode of The emPowered Author Podcast, I highlight holiday book marketing insights as well as a limited offering the emPower pR group has to help authors sleigh the holidays. Learn more at www.empowerprgroup.com/holidaymarketing. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
13.4 Sneak Peek into the Production of an Audiobook
Oct 10 2023
13.4 Sneak Peek into the Production of an Audiobook
You want to create an audiobook but how in the world do you produce one? Great question! I hadn’t a clue until I rolled up my sleeves and decided it was time for me to bring an audiobook to life. What I learned in the process was the seemingly simple journey of recording you reading your book was anything but simple. Worth it? Yes. Simple? No way! I’m so grateful that I was able to produce the audiobook alongside Phil, my audiobook supporter, and together we navigated the hours upon hours of recording, editing, music creation and more to ensure the book readers listen to would create the same journey as the one that they read. Want a sneak peek into what it takes to produce an audiobook? Well today’s your lucky day because Phil and I tell all… the good, the bad, the stomach rumbles and the air bubbles too… on this episode of The emPowered Author Podcast.Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
13.3 The Audio in the Audiobook Experience
Oct 5 2023
13.3 The Audio in the Audiobook Experience
Words matter. Read a book by Mitch Albom and be reminded that each and every word has purpose. Work with an editor and they will help you leverage words with precision and meaning. Words connect people, break down walls and build bridges. And, guess what... audio matters too.  Listen to a poorly produced podcast, and the mouth noises become like nails on chalkboards. Video calls with poor internet break conversations, hindering discussion that need to be had. And, audio matters in audiobooks if you want to transport a reader/listener into your story. A well-written book increases someone’s impression of the author just as a well-produced audiobook does! And on this episode of The emPowered Author Podcast, I’m digging into the importance of quality audio in audiobooks. Learn why and how to make that happen. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
[Author emPact] How Jane Gleeson is Making Her Author emPact
Sep 29 2023
[Author emPact] How Jane Gleeson is Making Her Author emPact
I’ve said it before and I’ll say it again. Books build bridges and break down walls. And this episode's discussion is proof of it. I’m joined with my friend and fellow author, Jane Gleeson, author of Who Stole My Ovaries?. She is a heart-centered support for women who are facing fertility challenges. Her book is raw and honest and real, and our conversation on this episode is too. As someone who navigated fertility concerns myself, I appreciate Jane's insights and even wish I had known her or read her book years ago myself.  There is power in story and connecting our stories as well. Jane’s book has stories interwoven throughout, and in doing so, she connects many stories of women just like me who didn’t have the picture perfect pregnancies. Books offer honest opportunities to talk about things many are fearful of. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
13.2 Turn Your Book Into an Audiobook
Sep 26 2023
13.2 Turn Your Book Into an Audiobook
How does your reader consume information? It’s one of the first questions I ask authors who are considering if an audiobook is a good solution for them. If you find yourself considering that maybe an audiobook is a way to share your message with those who need it most and consume information in that format, then by all means, it may be time to turn that book into an audiobook! But before you dive all in, I want you to make sure you have the technical guidance to do so at the professionalism that you and your book deserve. This episode of The emPowered Author Podcast walks through the technical requirements, narration decisions and producing considerations any author should reflect upon before deciding if an audiobook is a good solution for their readers and message. And, if you'd like to explore an audiobook, take a listen to mine: Make Your Author emPact: Sell More Books, Increase Your Reach and Achieve Your Why. As myself and Phil Bright, my audiobook producer and guest for this season of the podcast, worked together on this effort, I took notes and wanted to bring you a season on all things audiobooks.Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
13.1 Should Your Book Become an Audiobook?
Jul 25 2023
13.1 Should Your Book Become an Audiobook?
Should your book become an audiobook?  Well, it depends. Audiobooks take time, resources and energy to create no matter how you create them. For some authors, it’s the perfect fit for their target reader. For others, it may not be the best use of efforts. It all, well, depends. Understanding the pros and cons for the listeners and you, the author, will help you make a more solid, strategic decisions.Today is a big day over here as I'm launching the audiobook version of Make Your Author emPact: Sell More Books, Increase Your Reach and Achieve Your Why. As myself and Phil Bright, my audiobook producer and guest for this season of the podcast, worked together on this effort, I took notes and wanted to bring you a season on all things audiobooks. Today, we are diving into the pros and cons of an audiobook to help you determine if an audiobook makes sense for you. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
[Author emPact] How Julie Wanzer is Making Her Author emPact
Jul 21 2023
[Author emPact] How Julie Wanzer is Making Her Author emPact
From the moment I met Julie Wanzer, I knew she was a rockstar. Was it her energy? Possibly! She’s filled to the brim with more positivity than I thought one person could hold. Was it her passion? For sure! She loves what she does and it shows. But when I really knew we could be besties was when I learned that her forthcoming book was on LinkedIn! (And if you’ve been around her for a while, you know my stance on the platform. It’s one of the two nonnegotiables I believe every author needs.) Reading her book was a joy, but spending time with her recording this podcast was even more! Together, Julie and I are moving LinkedIn mountains for authors, and we hope you become emPowered to embrace all the platform has to offer. Tune in to this episode and get some LinkedIn tips you will want to write down and use immediately! Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
12.6 The Step-by-Step Guide to Self-Publish Your Book
Jul 18 2023
12.6 The Step-by-Step Guide to Self-Publish Your Book
Ever gone out to dinner alone? It’s not something I do regularly, but found myself sitting at a farm to table restaurant that made each plate from scratch at order while on my CEO retreat. The 45-minute wait was worth every minute, however the time I sat waiting for it was an opportunity for a lot of conversation time with me, myself and I. In normal Stephanie fashion, I found myself exploring the farm to table process and then quickly jumped to the manuscript to book process. (Y’all… I was on a business CEO retreat. What do you expect?!)I decided to leverage the inspiration and use it as a launchpad for the  final podcast episode in Season 12 on Self-Publishing. On this episode, I walk you through our “farm to table” approach on how to bring your book to life! Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
12.5 Unveiling the Advantages and Perks of Self-Publishing
Jul 11 2023
12.5 Unveiling the Advantages and Perks of Self-Publishing
I was having dinner with a friend who is working on publishing her first novel. We talked about everything under the sun… books and life related. But when she shared the advice of her book coach, I had to add to it. “I’m going to self publish,” she told me. “Because my book coach said it could take me a year or two for traditional publishing.” I suggested that she add a few years to that. I know people who are multiple years out and still can’t find a literary agent. She’s self publishing, which I think is smart in today’s publishing landscape, and if that’s the route you’re taking, I want to share with you all the other amazing perks of self-publishing for you to take advantage of. This episode is all about self-publishing benefits to take full advantage of. If you are considering self-publishing, I think you’ll find this episode enlightening. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
[Author emPact] How Tom Hubler is Making His Author emPact
Jul 7 2023
[Author emPact] How Tom Hubler is Making His Author emPact
Did you know that 99.9% of businesses across the US are family businesses. Corporations tend to get the spotlight, but family businesses are the backbone of our country. Authors, you may be forming a family business too and never knew it. Tom Hubler is an author I’d had the pleasure of working with in various aspects of his family business consulting and speaking work. From website design to platform support, our team has rolled up our sleeves to help him support more family businesses. And today on The emPowered Author Podcast, he’s sharing game-changing insights stemming from his book, The Soul of Family Business. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
12.4 The Book Release vs. Book Launch Debate: The Difference and the Value
Jul 4 2023
12.4 The Book Release vs. Book Launch Debate: The Difference and the Value
Ready, set, launch! That’s a phrase that builds momentum. It’s a phrase that indicates that the countdown is on. You prepare, you get ready, then you run. Launching… book launching included… is much like that. Release on the other hand has phrases like just release the tension and release the hounds come with a whole different energy and purpose. It’s like you just open the flood gates and let it go. And, as you can expect it, a book release is the same way. Launch versus release is a constant battle I help authors better understand on the regular. They aren’t quite sure the difference between the two and there is one; a big one! This episode walks you through the difference between book release and book launch as it pertains to marketing a forthcoming book that maybe you’re in the process of writing. My fourth book, Emergence: Living Lessons from the Soil, is the inspiration for this season. Learn more about our self-publishing support solution as well if you could use some support. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
12.3 Self-Publishing Printing Options and Breaking Through to a Book in Hand
Jun 20 2023
12.3 Self-Publishing Printing Options and Breaking Through to a Book in Hand
You're on the self-publishing journey, but what does that mean for printing? What options exist? And what is the difference between print-on-demand and offset printing; IngramSpark and Amazon's KDP? In the self-publishing space, this is very complicated for authors to grasp, oddly enough. It’s a journey I walk my clients through tie and time again, and it’s still a lot to understand. So today, I want to answer the questions you have to ensure your book becomes a book you hold! My fourth book, Emergence: Living Lessons from the Soil, is the inspiration for this season. Learn more about our self-publishing support solution as well if you could use some support. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
12.2 Strengthening Your Book's Self-Publishing Foundation from the Roots
May 17 2023
12.2 Strengthening Your Book's Self-Publishing Foundation from the Roots
For a book to thrive, groundwork must be laid beforehand. Just like a plant needs a solid foundation to stand strong, self-publishing an amazing book requires more than just its content. It becomes an extension of you, reflecting your thoughts, ideas, and experiences. Moreover, your book can serve as a powerful tool to build and grow your business. It establishes your authority, attracts potential customers, and expands your reach. As you embark on self-publishing, it's crucial to assess the skills you possess to help you achieve your goals. By considering these three "roots," you can lay a solid foundation for a successful self-published book and a thriving business.During this episode, I walk you through these questions to consider when self-publishing your book. How is your book an extension of you? How will you use your book to build or grow your business? What skills do you have to help you get where you want to go? My fourth book, Emergence: Living Lessons from the Soil, is the inspiration for this season. Learn more about our self-publishing support solution as well if you could use some support. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
12.1 Self-Publishing Essential Must Haves to Stand Out and Emerge Successfully
Apr 17 2023
12.1 Self-Publishing Essential Must Haves to Stand Out and Emerge Successfully
🌱A book starts with a thought. 🌱You have something that the world needs and you’ve yet to find out there. You have a message that you need to share. You have an itch to get out something you’ve found to be a solution to a problem of many. If you’re like me, the kernel of an idea will pester you until you put your fingers to the keyboard and, peck by peck, you allow the story to evolve. Writing a book is a beautiful way to craft a message. But how do you share it? Well, before you can market it (which is my favorite), you have to publish it. Today is a BIG day over here! First off, it’s my birthday. And, I figured what better gift than to release my fourth book. Emergence: Living Lessons from the Soil is out, available and ready to be invited into the homes and lives of others. Eek! To say I’m excited is an understatement. In celebration of my book and my birthday, I also wanted to share some of my tried and true self publishing musts, and today I’m kicking off with how to ensure that that seed of a book idea gets properly watered. Season 12 of the emPowered Author Podcast shares all that I’ve learned about self-publishing. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
11.6 Inbound Marketing Tools to Use to Attract Your Target Readers
Mar 28 2023
11.6 Inbound Marketing Tools to Use to Attract Your Target Readers
If you build it, they will come.  We know that’s true from the movie Field of Dreams. But I believe that if you give value, they will come too. The world of inbound marketing is about value and trust. ⇢ When you give, you get. ⇢ When you offer, you receive. ⇢ When you create, they come. And, when your readers get there, they stay because they know you know them, you see them, and you have solutions for them. I’m excited to dig into the specifics of the various forms of inbound marketing content you can use and some of my tried-and-true approaches to each on this episode.Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
[Author emPact] How Mike Amato is Making His Author emPact
Mar 24 2023
[Author emPact] How Mike Amato is Making His Author emPact
I bet if you sat down for only a minute and reflected, you could identify a turning point in your career. Something happened that changed everything for you. Maybe it was a personal experience or it could have been a professional one. Either way, it turned your life upside down. While it may sound like more fun to run away from those times, it’s best to trudge through, and Mike Amato is proof of that. Mike started a job that came with great opportunities, including a side dish of a major crisis. What could have derailed his career, however, turned out to be the pivotal peak of it, empowering him to empower others in ways he hadn’t ever dreamed possible. Mike Amato and I had the opportunity to work together on his book, The Better Way to Win, and I’m elated to invite you into a chat we had about what emPact is all about… especially when the situation is  less than ideal. Instead of seeing lemons, Mike found a way to make sweet lemonade.  Take a listen into our conversation.Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too)
Mar 21 2023
11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too)
I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction. Through a series of “why” questions… I got to the root as to why she was doing all of it… and it was because she thought she was supposed to. It was that simple. Maybe you think you are suppose to too (and, secret, you may be). ➟ But content without purpose is pointless. ➟ And content that drains you will leave you with little room to water others. Today, I want to share a smarter not harder content strategy way. I’m excited to walk you through how to create a content strategy that will check off the needs of your author and authorpreneur efforts but not leave you with little left on the other side. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
11.4 Where Authors Should Share Content to Draw Readers and Clients
Mar 14 2023
11.4 Where Authors Should Share Content to Draw Readers and Clients
People have questions. You have answers. You know how to share those answers with the people who directly ask you. But how do you use your answers as an opportunity to pull new readers or clients to you? How can people who don’t know you find you so they can hear your answers? Sounds like a tongue twister, right? If this makes your head spin, deep breaths. I’ve got you covered. On this week’s episode of The emPowered Author Podcast, I’m digging into the how in in-bound marketing. How do you share content to ensure those who need to find you can and do!➟ Learn the difference between content and copy, just to clear up that confusion!➟ Explore what makes good content great and how to steer clear of content that is actually hurting your image. ➟ And I dig into the various ways you can share content and why each are important! Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
[Author emPact] How Lisa Pinnock is Making Her Author emPact
Mar 8 2023
[Author emPact] How Lisa Pinnock is Making Her Author emPact
When women come together, beautiful things happen. But when women come together and collectively share their stories, emPowering things happen. Lisa Pinnock and the ladies she’s collaborated with are living proof of it. She’s supported dozens of women in becoming empowered to share their stories of triumph, hardship and perseverance. And, not only did the women she supported walk away stronger, they walked away authors in one of two beautiful anthologies called Uncover Your Light. I get cold chills thinking about it, knowing the emPact these women and these books are having. On International Women’s Day, I couldn’t imagine a better guest for the podcast than Lisa, especially since today is the release of her newest book, We Rise in Power. This anthology is amplifying women of color and inspiring all to use our voices for change. I recently was reminded that our words create worlds, and if we want a world that is better, we need to use our voices to make that happen. Join Lisa and I as we discuss the power of our voices during today’s episode. Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
11.3 Answer Your Readers Questions and Become Their Solution
Mar 7 2023
11.3 Answer Your Readers Questions and Become Their Solution
I don’t know about you, but I have enough problems. I don’t need any more. I am not in the business of looking for and investing in problems. Instead, I’m looking for and investing in solutions. ➩ Problems aren’t fun; solutions are! People want to spend money on fun not frustrating. ➩ Problems connect us but solutions save us. People want a superhero to pull them out of the “misery loves company” place. ➩ Problems aren’t what you want to be spending money on; but solutions are easy and quick, no-brainer investments!This problem/solution journey is one each and every one of us embark on daily, and when it comes to book marketing, it should be a meaningful one found in our messaging and our inbound marketing efforts. Last week’s episode of The emPowered Author Podcast was all about questions. And today’s episode, I’m ready to help answer them! Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings. Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.