The emPowered Author: A Marketing Podcast for Nonfiction Authors

Stephanie Feger

How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you!

Play Trailer
The Story of an emPowered Author
Jul 6 2021
The Story of an emPowered Author
Like many authors, Stephanie Feger didn’t set out with the plan of writing a book and building a business. To be honest, writing a book was never even a thought in her mind. But life had a plan for her, and it would be one that would empower her to empower others in ways she never imagined. Upon the release of her first book, Color Today Pretty: An Inspirational Guide to Living a Life in Perspective, Stephanie stumbled upon the opportunity to merge her love for writing books with her skillset in marketing, public relations and communications. She had plans to empower people in other ways, but she saw a need from people who had amazing messages to share but unsure how to share them and to whom, so she decided that her calling was to support nonfiction authors to spread their important messages to those who need them most. Her business, the emPower PR Group, was formed and she was blessed with the opportunity to empower nonfiction authors with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is empowering. Quickly, Stephanie learned that emPowered people empower people, and empowering her one-on-one coaching clients with the tools that they needed to spread their messages was also allowing them to empower others in authentic and meaningful ways. Empowerment is powerful ... and Stephanie continues to see that firsthand day in and day out.Along her journey, Stephanie continuously seeks ways to empower other nonfiction authors with the marketing insights that she has utilized to help herself and other authors achieve the levels of success that they seek most. The emPowered Author Podcast was born out of the need to provide a one-stop-shop for nonfiction authors to learn marketing insights from an author who has been there, done that, and understands exactly where you are and where you want to go. And ... she is willing to help you get there. Learn more about Stephanie’s story and her vision for The emPowered Author Podcast in this trailer episode. Subsequent seasons will provide deep dive insights into various marketing tactics and innovative approaches to help nonfiction authors be seen, be heard, and be successful.
9.3 How Authors Can Leverage Facebook to Increase Visibility and Engagement with Readers
4d ago
9.3 How Authors Can Leverage Facebook to Increase Visibility and Engagement with Readers
Facebook! The social media platform that got my feet wet into how our world would become connected in a way that no one dreamed possible. Facebook created a major yet unexpected shift when it released, causing people to reimagine how we communicated with others and how marketing would evolve. I believe not all platforms are created equal, and many evolve, as well. Facebook, my friends, is one of them. Does it make sense for you to include it in your author platform efforts? Possibly. But I don’t believe in movement without strategy, and that’s especially true when talking Facebook.On this episode of The emPowered Author Podcast, I share insights into who is on Facebook, how to optimize your infrastructure and tips on how to show up! Some stats that I share come from a SproutSocial article, and here's a link if you'd like to learn more. Be sure to download our handy tool to help you this season. Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social. Also, social media is a specialty of ours. We love offering digital presence audits as well as helping authors update their social media infrastructure, create content pillars and a social plan, and even develop graphics and content accordingly. If you could use that help, reach out.Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.