Episode 141 - Why Recruitment Always Comes Back To Company Culture With Charles Gracey

Recruit & Retain: Trucking Edition

Nov 4 2020 • 31 mins


We heard from today’s guest, Charles Gracey, last year. We’re hearing from him again because Charles has a wealth of knowledge for all things recruitment, retention, marketing, and management operations, making today’s conversation essential listening to carriers looking to actively recruit new drivers.

There is so much going on right now - the US election, we could be seeing the back of COVID, the market has raised itself up exceeding expectations from 2018, putting an increased demand on carriers to recruit and retain drivers.

It’s a very competitive market right now. And drivers are wanting to come back to work, so what can you do to attract them to your carrier?

“[It circles] right back to culture. That's why these discussions should always begin with ‘what is your culture finding out internally? What is our culture and what do we want to stand for? Who do we want to attract?’ and then having those hard discussions.”

So what competitive benefits and pay can you offer drivers? What incentives can you give drivers that will differentiate your carrier from the competition? What content should you be including in your marketing messages? How should you structure your social media adverts? How can you diversify your ad placements? And how should you maintain your talent pipeline and where are the leaky holes?

You’ll find out all the answers to these questions and more in this latest episode of Recruit and Retain.

What you’ll learn about in this episode:

  • What benefits and pay you should offer
  • Creating content for your marketing messages
  • Diversify your ad placements
  • How to maintain your talent pipeline
  • Recruiting for quality rather than quantity
  • Why culture is so important when recruiting new drivers

How to connect with Charles Gracey: