The Power of Difference with Electronic Art’s Farah Ali

In Her Ellement

Jan 23 2023 • 24 mins

Being different can be challenging, but it also gives you a unique perspective. Farah Ali is VP of Technology Growth Strategy at Electronic Arts, a pioneering video games company. Farah is passionate about diversity in games, both within the workforce and through its characters.

Farah is originally from Pakistan and came over to the U.S. to pursue a masters in electrical and electronic engineering. She sees the U.S. as her second home but found adapting to the culture difficult at first. During her childhood, Farah would play games with her brother, relishing in the escapism that they afforded her. She now channels that passion into her work at EA. She believes that working in video games is a great option for people who are both creative and technically competent.

Farah also works with Girls Who Code and co-founded Pakistani Women In Computing, organizations that help women and girls forward their careers in tech.

Join us every episode with hosts Suchi Srinivasan & Corin Lines from BCG to hear meaningful conversations with women in digital, technology, and business.

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