Live From ESTO: U.S. Sports Tourism Entering a Mega-Decade of Action

Brand USA Talks Travel

Aug 26 2024 • 19 mins

Sports has become one of the largest-growing sectors in the travel industry. Are you prepared to take advantage of all the major activities coming to the USA? Dan Mickelson, Sports Diplomacy Chief at the U.S. State Department, and Justin Charschan, Senior Manager, Ticketing, Tourism & Ancillary Revenue at Major League Baseball, are ready to work with the travel trade and destinations in generating incremental tourism opportunities. This is a must-listen for anyone interested in sports tourism.