112: Designing & Commercializing Robotics Inventions

Product Startup

Feb 2 2022 • 38 mins

Andra Keay is the Managing Director of Silicon Valley Robotics which supports the innovation and commercialization of robotics technologies. She has headed up Venture Capital rounds, is a fellow lecturer, TedX speaker, and an XPrize judge. Her office is also just down the hall from our Mako Design California office at CircuitLaunch. Today Andra is going to share some valuable knowledge to help inventors, startups, and small manufacturers understand how robotics is becoming a mainstream part of new electronic mechanical products, the future of the consumer robotics industry, and tips for anyone thinking about a robotic product or even incorporating basic robotics into their new hardware product.

Today you will hear us talk about:

  • Robotics industry today
  • Robotics 2.0
  • A lot of hardware development is included in this topic
  • Commercialization of robotics
  • Robotics founders are slow to commercialize because they spend too much time researching, but then slow to execute
  • Three stools of robotics hardware companies going to market
  • Funding, product-market fit, manufacturing
  • People underestimate the value of spreading hardware to the world
  • Hardware is long-lasting, takes a while, but has profound value when done well


Andra Keay / Silicon Valley Robotics Links:

The Product Startup Podcast Links:

Mako Design Links: