028 - Getting into HSN - the Home Shopping Network with Lisa Ruiz of Credible Products - The Product Startup: Product development for small business

Product Startup

Nov 22 2016 • 55 mins

How Lisa tested her products against competitors and stayed objective to improve her product's performance. We also cover Lisa's approach to protecting her ideas, patenting and trademarking what she can and publicly disclosing ingredients to put her cu...