176: How Hardware Founders Should Represent Their Product

Product Startup

May 18 2023 • 14 mins

Mike Fata has done over $500M in physical product sales, launching over 25 products to over 16,000 retail stores, which thus lead to three different 9-figure exits. He is also the author of the book Grow:12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur. Today Mike is going to share some valuable knowledge for inventors, startups, and small manufacturers on the importance of showcasing your passion in your invention idea to be able to best maximize success.

Today you will hear us talk about:

  • How important the founder product market fit is.
  • People want to know why the founder behind a hardware product made this hardware product
  • You can compete
  • Other people like you is one of the easiest ways to sell product
  • Be authentic, that is the foundation, everything grows from there.
  • Tell the story of the challenges you faced along the development path
  • Trade shows are a great way to get in front of like-minded people in a community.
  • Non-profit organizations are a place to build communities around the problems. Don’t forget to give back.
  • Reach out to other hardware founders on LinkedIn
  • Be loud and proud of your story.


Mike Fata Links:

LinkedIn | Book: Grow

The Product Startup Podcast Links:


Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube

Mako Design Links:


YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter

Kevin Mako Links:

Instagram | LinkedIn | Quora | Facebook | Twitter

Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.

Producer: MAKO Design + Invent is