Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again."Your competitor can’t tell your story—and that’s your biggest advantage." - Michael DavisIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker is joined by storytelling expert Michael Davis, founder of Speaking CPR. They explore the profound impact of storytelling in sales, leadership, and public speaking. Michael explains how storytelling allows individuals to connect authentically with their audience, highlighting that personal stories—especially those born out of mistakes or failures—are powerful tools that competitors cannot replicate. He shares insights into why many people fear public speaking, explaining that the real fear is often tied to potential humiliation rather than the act of speaking itself.Throughout the conversation, Michael emphasizes the importance of embracing authenticity in communication. Rather than striving for perfection, he encourages individuals to lean into their unique experiences, even those that might not seem noteworthy. By sharing genuine stories that convey lessons learned, professionals can foster deeper connections with clients, teams, and audiences. The episode wraps up with practical advice on how to overcome fear and trust in the power of one’s own narrative to drive business success.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Michael DavisWebsite (Speaking CPR): https://speakingcpr.com/Email: mike@speakingcpr.comLinked In: www.linkedin.com/in/michaeldavisspeakingcprYouTube: http://bit.ly/SpeakingCPRYouTube About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Michael DavisMichael Davis helps businesses sell more, create efficient teams, and increase leadership influence through more effective speaking and communication. His passion for his work was born when he was humiliated in front of his first grade class. That kept him from voluntarily standing in front of groups of any size for the next 25 years. A threatened job loss motivated Michael to deal with his fear. With the help of world class speakers, he discovered the skills and tools to become an effective speaker, trainer, and coach. Michael has helped professionals on five continents to deliver presentations that have been viewed over five million times. He’s the author of seven books on storytelling and speaking, and is the founder of Speaking CPR.He lives in Blue Ash, Ohio with his family, and the overlords of their house, Sky the Super Chihuahua and her underling, Riley the Mini-Chihuahua.

Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible legacy."You have to trust yourself, trust your gut, and become your own best advisor." - Anita HendersonIn this episode, host Catryn Becker sits down with Anita Henderson, the founder and president of The Right Image Consulting, to discuss the profound journey of writing and publishing a book. Anita, known as the "author's midwife," guides professionals through the intricate process of turning their stories into published works. The discussion centers around the importance of understanding your "why," and how this small yet powerful word influences the creative process.Anita shares her insights on the challenges many face when writing, particularly the underestimated role of revisions and the necessity of having a clear strategy. She compares the book-writing journey to the experience of pregnancy and childbirth, emphasizing the emotional highs and lows that come with bringing a book to life. Through her work, Anita not only helps authors realize their dreams but also fulfills her personal passion for travel, illustrating how aligning your work with your personal "why" can lead to a fulfilling and balanced life. Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Anita HendersonWebsite: https://writeyourlife.net/Free gift: https://writeyourlife.net/minimalist/LinkedIn: https://www.linkedin.com/in/anitarhenderson/Instagram: https://www.instagram.com/anitatheauthorsmidwife/YouTube: https://www.youtube.com/channel/UCzt7iZLzARDJtglPi_IUArgBook on Amazon: https://www.amazon.com/dp/1961801205About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs including retreats for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Anita HendersonAnita Henderson is known as The Author’s Midwife. She is the Founder and President of The Write Image Consulting, and chief author coach and book publishing strategist with Write Your Life, where she guides corporate executives and entrepreneurs to write, publish, and leverage their memoir, inspirational story, or instructional book to reach their goals.Her superpower is helping with the structure, story, and strategy of book publishing. As a coach, she pushes her clients with tough love and honest critique when needed, and she provides the accountability and expertise to become a bestselling and award-winning author.She is an award-winning and bestselling author and ghostwriter, a sought-after editor, a lifelong book nerd, and an avid traveler. Her memoir, Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play More, is her ninth book and chronicles her quarter-century as a business owner and the valuable lessons she learned along the way.She lives near Atlanta, Georgia and travels the world, sometimes working, sometimes not, but always enjoying the freedoms she has earned through her entrepreneurial experiences.

How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences."A peak experience is when time slows down, and everything feels perfect." - Coach Greg HessIn this episode, host Catryn Becker sits down with Coach Greg Hess, a seasoned business coach, author, and keynote speaker, to discuss the profound lessons he has learned through life’s peaks and valleys. Coach Hess shares his personal journey, from battling pancreatic cancer to discovering his life’s purpose through the simple act of giving assists—a realization that has shaped his entire approach to business and life. He explains how his near-death experience led him to embrace the present and focus on helping others, turning his valleys into opportunities for growth and fulfillment.Throughout the conversation, Coach Hess delves into the importance of timing, self-discipline, and understanding one’s “why.” He emphasizes that true fulfillment comes not from comparing ourselves to others, but from becoming the best version of ourselves. The episode also explores the concept of peak experiences—those moments when time seems to stand still and everything feels perfect—and how deliberate practice can help us create more of these transformative moments in our lives. Catryn and Coach Hess reflect on the changing perceptions of age, the pursuit of longevity, and the importance of living life full out, regardless of the number on the calendar.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Coach Greg HessWebsite: https://greghess.actioncoach.com/LinkedIn: https://www.linkedin.com/in/coachhess/Buy His Book: https://www.amazon.com/dp/B0D4JDQKSF?ref=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&ref_=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&social_share=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&skipTwisterOG=2 About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Coach Greg HessGreg Hess, fondly known as “Coach Hess,” boasts a distinguished background both in athletics and in business. A graduate of the University of Calgary in 1978, he excelled as the captain of the basketball team and earned All-Conference honors. His passion for playing basketball continued well into his late 30s, during which he competed against renowned players such as John Stockton and Dennis Rodman. From 1978 to 1991, Coach Hess dedicated himself to educating young minds as a high school Social Science teacher while also holding the role as Head Basketball Coach. His tenure at Westlake Village High School in Southern California began in 1987, where four players from his program received Division I scholarships over three years. He furthered his coaching career at California Lutheran University (CLU), where, alongside managing Magic Johnson’s basketball camps, he completed his MBA in just 18 months. His impressive 14-year coaching record stands at 265-78.

Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process."People buy from people, and people aren't just numbers." - Bryan HayesIn this episode, host Catryn Becker dives deep into the role of empathy in sales with guest Bryan Hayes, a sales expert with 15 years of experience. Bryan discusses how traditional sales approaches often reduce individuals to mere numbers, whereas his empathetic approach focuses on understanding customers' needs and perspectives to create less friction and more meaningful engagements. He shares personal stories, including his transition from a potential Navy career to sales due to an unexpected diagnosis, and how his background in health and fitness honed his ability to empathize and connect with clients on a deeper level.Bryan also touches on the challenges and stereotypes associated with sales roles and how empathy can dismantle these perceptions and lead to better customer relationships and successful sales outcomes. The discussion reveals how empathy not only benefits the sales process but also enriches the salesperson's understanding of their clients, leading to more satisfying interactions and outcomes for both parties. This episode not only highlights the importance of empathy in business but also offers insights into overcoming personal and professional challenges with resilience and understanding.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Bryan HayesWebsite: www.elevatexsales.comPhone: 972-399-6448LinkedIn: www.linkedin.com/in/bryan-hayes1 About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Bryan HayesBryan Hayes brings over 15 years of dedicated sales experience across various industries, which has shaped him into an entrepreneur and a leader in sales and marketing. His career began in 2008 as an entry-level sales representative at a small remodeling company in Salt Lake City, Utah, where he quickly transitioned to Operations Manager. This role helped him weather the storm of the 2008 financial crisis while honing his customer service skills.Bryan's breakthrough came when he moved to Texas, discovering empathy as his sales superpower and becoming a daily practitioner of empathy in sales. His experience in health and fitness allowed him to transform not only bodies but also minds, helping him cultivate lasting client relationships by understanding their unique needs, desires, and goals. His journey then took a significant turn as he leaped into commercial real estate, becoming a CRE retail broker at a top firm. There, he redefined his approach to sales, navigated complex negotiations, and built valuable connections, eventually leading strategic brokerage and sales initiatives in the urban market of Dallas, TX. He has managed countless high-ticket commercial transactions and negotiated over fifty commercial real estate lease transactions.In 2023, Bryan founded ElevateX Sales, Inc., aiming to transform marketing and sales in the commercial real estate sector. ElevateX Sales empowers real estate investment teams, ownership groups, and property managers with AI-driven insights and cutting-edge marketing strategies to excel in today's competitive market. The company offers comprehensive packages designed to boost property visibility, enhance prospective tenant/buyer engagement, and drive significant sales growth. If you are looking to navigate the ever-evolving world of commercial real estate, contact Bryan today to schedule a discovery call and learn how ElevateX Sales can elevate your property's market presence.

Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success!"I knew I couldn’t be a rock star, but I could surround myself with people who could be rock stars and help them be the best version of themselves." - Tarra StubbinsIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Tarra Stubbins, who shares her fascinating journey from aspiring rock star to becoming a trusted advisor to celebrities. Tarra reveals the behind-the-scenes world of rock stars and celebrities, offering listeners unique insights into the habits and mindset that drive their success. She discusses her early dreams of fame and how, despite having no musical talent, she found her place helping others achieve their dreams.Tarra emphasizes the importance of personal goals, clarity, and consistent action. She shares anecdotes from her time with the Rolling Stones, highlighting the peculiar habits of Mick Jagger and the significance of creating a sense of normalcy amidst the chaos of a rock and roll lifestyle. Throughout the conversation, Tarra provides valuable advice on forming habits, maintaining motivation, and understanding one's true desires. Listeners will be inspired by her journey and the practical wisdom she offers for achieving success in their own lives. Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Tarra StubbinsWebsite: https://www.takeiteasygroup.com/LinkedIn: https://www.linkedin.com/in/tarrastubbins/Instagram: https://www.instagram.com/tarrastime/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Tarra StubbinsWith an impressive resume spanning over two decades, Tarra Stubbins is not your average CEO / Founder. As a certified Lifestyle Manager, Accountability and Time Management Coach, and Celebrity Concierge, she has mastered the art of helping others achieve their goals and soar to RockStar status. Tarra spent a thrilling decade on the road, supporting legendary musicians like The Rolling Stones, Lady Gaga, The Red Hot Chili Peppers, and even KISS. Her firsthand knowledge comes from managing the chaotic schedules and lives of these rockstars and many 7-figure CEOS and executives. Through many years of being a sponge in the celebrity world, Tarra has honed her expertise and shaped her into a powerhouse of practical time management strategies. This success dynamo has graced the world's largest conference stages and made waves across the media landscape. Her no-nonsense style and purpose driven approach to time management will revolutionise the way you tackle each day. Say goodbye to multitasking madness and hello to a life filled with meaningful moments.

How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities. "The media basically portrays these politicians to be things that they are not." - Thomas BrainskyIn this episode, Catryn Becker welcomes Thomas Brainsky, an entrepreneur with a wealth of experience in charter aviation and political campaigns. Thomas shares his journey from struggling in school to becoming a successful business owner who coordinates complex charter flights for high-profile clients. He describes the meticulous "dance" of managing ground operations for large aircraft, ensuring everything runs smoothly from landing to takeoff, often in remote or unfamiliar locations.Thomas provides an insider's perspective on the human side of politicians, revealing how media portrayals often distort their true personalities. He recounts personal experiences with figures like Mitt Romney, highlighting moments of genuine kindness and humanity that contrast sharply with their media images. Thomas also discusses the challenges and rewards of his unique career, emphasizing the importance of resilience and the ability to learn from failure. Through candid anecdotes and thoughtful insights, he offers a compelling look at the intersection of aviation, politics, and media.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Thomas BrainskyWebsite: https://fixmybiznow.com/LinkedIn: https://www.linkedin.com/in/thomas-brainsky-2453152/Podcast: https://brainsky.com/YouTube: https://www.youtube.com/@brainskyunleashed About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About

How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them."In business, in life, in everything, there are situations that arise that are completely outside of our control." - Catryn BeckerIn this unique solo episode, host Catryn Becker steps away from the usual guest interviews to provide a personal update following a challenging month. July brought unexpected hurdles, including Hurricane Beryl, which caused widespread power outages in Houston, affecting Catryn's ability to maintain her normal podcasting schedule. Despite these disruptions, Catryn shares how prior planning and episode pre-scheduling allowed her to manage the crisis effectively without missing a beat in her podcast delivery.Catryn also discusses the need to adjust the frequency of her podcast episodes from twice a week to once a week, starting August 1st. This change is driven by the increasing demands of her business, Optimize We, where she designs wellness programs for successful women and their teams. The episode is a reflective look at the importance of adaptability in both personal and professional life, highlighting how preparedness can mitigate the impact of unforeseen events.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

What does sustainability mean in the world of aquaculture?  What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems.In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Lourdes Gant, a sustainable agriculture businesswoman from Vancouver Island, Canada. Lourdes shares her journey from the Philippines to becoming a leading learner in the field of sustainable aquaculture. The conversation delves into the importance of knowing where our food comes from and the broader implications of nourishment beyond just the physical aspect.Lourdes discusses the fascinating world of sustainable aquaculture, focusing on her family's business, Manatee Holdings, and their work with geoducks, a king clam that is both a delicacy and a significant part of their sustainable farming efforts. The episode explores the pillars of sustainability—leadership, partnership, and stewardship—and how these principles guide their operations. Lourdes also touches on the challenges and opportunities of being a woman in a traditionally male-dominated industry and the importance of accepting and respecting each other's contributions to the ecosystem. This insightful episode encourages listeners to think deeply about the sources of their food and the impact of sustainable practices on our planet.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Lourdes GantWebsite: https://sustainableaquaculture.ca/LinkedIn: https://www.linkedin.com/in/lourdesegant/Podcast: https://podcasts.apple.com/gb/podcast/the-business-of-aquaculture/id1566335992About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Lourdes GantLourdes Gant is the co-owner of Manatee Holdings Ltd and is ranked by Chatelaine Magazine to be one of Canada’s Top 100 Female Entrepreneurs. She is also one of the Most Influential Sustainable Aquaculture Businesswoman 2023 (Western Canada) organized by Acquisition International that was launched in 2010, it has a circulation of 108,000 people from across 170+ countries. The magazine regularly attracts editorial submissions from some of the biggest players in the global corporate landscape, including KPMG, EY, PwC and Deloitte.) She is a wife, a mother of a teenager, and a Siamese cat and lives in Vancouver Island Canada.

Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey.In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with John Reed, a seasoned coach with master certifications from three prestigious organizations and a solid background in psychology and business. The conversation opens with a compelling comparison between the professional standards in medicine and the often lax standards in the coaching industry. John emphasizes the importance of rigorous training and proper qualifications, which starkly contrast with the minimal or nonexistent training of many self-proclaimed coaches.As the interview unfolds, John delves deeper into what makes an effective coach beyond just the credentials. He discusses the critical aspects of coaching, such as understanding business psychology, ethical practices, and the tangible return on investment that well-trained coaches can offer their clients. This discussion not only highlights the pitfalls of underqualified practitioners but also sheds light on the positive impacts of high-standard coaching on career growth and personal development.Furthermore, John and Catryn explore practical advice for potential coaching clients, emphasizing the importance of being clear about their coaching goals and the readiness to engage fully in the process. They also touch on the dynamic and evolving nature of the coaching industry, underscoring the necessity for continuous education and self-improvement to truly excel as a coach. This episode is a must-listen for anyone interested in understanding the true value of qualified, professional coaching and how it can transform careers and businesses.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with John Reedwww.linkedin.com/in/johnreedphdmbaexecutivecoachwww.quinnreedassociates.com www.pinpointingexcellence.com   About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About John ReedJohn is a top-ranked coach and trusted advisor known also for 20 years as the #1 proponent of elevating quality standards and professional competence in the industry to benefit and protect clients. He specializes in guiding talented individuals and their organizations in 15 sectors including aerospace, biotechnology, entertainment, financial services, healthcare, legal, manufacturing, pharmaceuticals, retail and technology.In over 6000 documented coaching hours, John has helped many C-level leaders, founders, partners, board members, leadership teams and other professionals. He boasts a diverse clientele ranging from Fortune 100 firms to dynamic private equity-backed startups. Three industry leaders certify him as a master coach: the International Coaching Federation, Marshall Goldsmith Stakeholder Centered Coaching, and the Worldwide Association of Business Coaches. He is an MG100 Coaches (100coaches.com) member. With a robust skill set integrating leadership, strategy, psychology and coaching, John’s training includes an MBA from the Tuck School of Business at Dartmouth and a PhD in psychology from the University of Georgia. He is a licensed business psychologist, Navy veteran and former Accenture strategy practice professional. John embarked on his coaching journey in 2004 to empower leaders to achieve unprecedented heights. What John’s clients say about his work:Senior Perspective: “John provides invaluable insight and highly skilled executive coaching for our firm’s leadership.” Keith Fullenweider, Chair, Vinson & Elkins Career Acceleration: “John was instrumental in my ability over years to navigate significant career changes, resulting in tremendous accomplishments and the willingness to continue stretching further.” Barbara Borgonovi, Senior Vice President, Corporate Strategy & Development, RTXIndividual and Team Success: “I worked with John as my own executive coach and quickly realized his skills and how he can help an organization. I asked him to work with our entire OR physician leadership team and the results were outstanding.” Dr. Kevin Lally, Chairman & Professor, Department of Pediatric Surgery, UTHealth Houston A Founding Fellow at the Institute of Coaching at McLean/Harvard Medical School, John is dedicated to advancing coaching. His latest book (2022) is Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest (www.pinpointingexcellence.com) and he received the Distinguished Psychologist in Leadership Award in 2023. His co-authored 2024 article A Comprehensive Guide to Picking an Executive Coach was published by the Association for Talent Development. A mentor to developing coaches in the Forefront Program with MG100 Coaches, he also supports education for children and fellow veterans. John and his wife Perry Ann, a healthcare executive, are based in Miami and Austin. Parents of four children, they share a lifelong commitment to giving back for a positive impact.

Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation."Money is just numbers on a sheet; it's the emotions connected to it that complicate things." - Sherry MacEachernIn this episode, host Catryn Becker speaks with success coach Sherry MacEachern about the multifaceted nature of success. We begin by discussing traditional measures of success, like wealth and job titles, and quickly expand into less conventional but vitally important areas such as personal joy, satisfaction, and the impact one has on others. Sherry shares insights from her own journey and the lessons she's learned from helping others redefine what success means to them.Throughout our conversation, we delve into how societal and cultural expectations can skew our understanding of success and discuss the emotional ties we have with money that often go unaddressed. Sherry offers practical advice for anyone looking to redefine their success metrics, align their professional life with personal values, and achieve a more fulfilling and holistic sense of success. Tune in to discover how embracing a broader definition of success can lead to deeper fulfillment and a more balanced life.Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Sherry MacEachernYouTube: https://www.youtube.com/@joyfulrootscoaching4944LinkedIn: https://www.linkedin.com/in/sherry-maceachern-12352254/About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Sherry MacEachernSherry MacEachern is a certified executive coach, health coach, retirement coach, and success principles trainer. Sherry’s passion and expertise is in helping people overcome barriers, maximize their potential, achieve their personal and professional goals, and create a successful life, on their terms, not based on society's expectations. She has a Bachelor's degree in business administration and 25 years' experience in finance, administration and leadership development.

Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relationship between these aspects of our mind unlock a new level of personal freedom and effectiveness? Join host Catryn Becker on "The Good, Bad, and Ugly of Business" as we dive deep into the intricacies of the human brain with Morry Zelcovitch."You are supposed to be happy. The evidence of that is that happiness feels good. Unhappy is telling you you're doing and or thinking the wrong thing for you. So listen to the signals and follow your feelings." - Morry ZelcovitchIn this episode, we explore the groundbreaking insights of Morry Zelcovitch, the world’s first and only brainwave entrainment engineer. Morry shares his expert knowledge on how our brains function not as compartmentalized units but as a cohesive system, seamlessly integrating conscious and unconscious processes. Through his unique approach, he challenges the traditional psychological models that divide the mind, suggesting instead that our mental states are more interconnected than previously believed.Morry explains how misinterpretations of our brain's operations can lead to ineffective self-help strategies and personal development efforts. By reimagining these concepts, listeners can begin to harness the power of their entire brain, leading to more profound self-awareness and a more fulfilling life. This episode not only demystifies common myths about brain usage but also provides practical advice on how listeners can apply these insights to improve their daily lives. Whether you're struggling with personal limitations or seeking ways to optimize your mental health, Morry’s insights offer valuable guidance for realigning your thoughts and actions to achieve greater harmony and success.Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Morry ZelcovitchBrain Entrainment for Business: https://catryn.krtra.com/t/vFdeWMRAStlFBrain Entrainment for Wellness: https://catryn.krtra.com/t/OGw4bRWBPYXcLinkedIn, personal: https://www.linkedin.com/in/morryzelcovitch/Instagram: https://www.instagram.com/themorrymethodAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Morry ZelcovitchFrom a young age, Morry Zelcovitch faced a myriad of challenges, including hearing multiple voices in his head and grappling with severe depression. His innate curiosity led him to explore the field of brainwave entrainment, particularly when he noticed that rhythmic sounds seemed to alter his perception of time and improve his mental state. Dissatisfied with the limited efficacy of existing products, Morry sought the expertise of a leading authority in brainwave entrainment. This pivotal encounter equipped him with invaluable insights that were previously elusive. Armed with this newfound knowledge, Morry successfully mitigated his own mental struggles. Now, as a distinguished brainwave entrainment engineer, he is committed to enhancing the lives of others, offering a safer and more effective alternative to habit-forming medications. His journey from adversity to expertise exemplifies his relentless pursuit of innovation and his unwavering dedication to improving mental well-being.

Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of "The Good, Bad, and Ugly of Business" as we dive into the nuances of cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats."Hackers are not some kid in a hoodie in a dark room; they are sophisticated, well-backed corporate entities." - Paul TraceyIn this episode, host Catryn Becker and cybersecurity expert Paul Tracey discuss the evolving landscape of digital threats and why small businesses are particularly vulnerable. Paul shares his insights on the common misconceptions about cybersecurity, explaining why many small business owners might feel a false sense of security. He emphasizes the importance of proactive measures, illustrating with real-life examples how small businesses are often targeted not despite, but because of their size and presumed lack of sophisticated defenses.Paul also delves into practical steps that businesses can take to enhance their cybersecurity. From understanding the basics of IT security to implementing more advanced protective measures, listeners will learn about the tools and strategies that can shield their businesses from cyber threats. The conversation highlights the necessity of staying informed and prepared in an era where cyber attacks are not a matter of if, but when.This episode is not just about scaring you with potential risks; it’s about empowering you with knowledge and solutions. Whether you’re a small business owner or someone interested in the intricacies of cybersecurity, there's invaluable advice and expert knowledge waiting for you. Tune in to learn how to turn your cybersecurity concerns into confident protection. Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Paul TraceyWebsite: https://www.upstatetechsupport.com/About Us: https://www.upstatetechsupport.com/about-us-media-focus/Facebook: https://www.facebook.com/ITechnologiesLinkedIn, business: https://www.linkedin.com/company/10590816LinkedIn, personal: https://www.linkedin.com/in/paul-tracey-277a9a101/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Paul TraceyPaul P. Tracey II has been recognized for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process. Mr. Tracey serves as the chief executive officer at Innovative Technologies, a role he has held since 2012. In this capacity, he oversees the operations of the company, engaging directly with clients and prospects to assess and mitigate their cybersecurity risks. Mr. Tracey’s leadership has been instrumental in guiding the firm through the challenges of the digital age, particularly in safeguarding against online threats. His expertise in compliance has positioned him as a leading figure in the industry, earning him widespread recognition for his contributions.  Before ascending to his current position, Mr. Tracey embarked on a career journey marked by dedication and a commitment to excellence. His professional path was significantly influenced by his personal experiences and academic pursuits. After becoming injured at work and facing a period of unemployment, Mr. Tracey pursued further education at State University of New York (SUNY) Adirondack. This period of adversity catalyzed his interest in cybersecurity, leading him to roles in enterprise IT within health care organizations before establishing his own firm focused on protecting small businesses from cybercrime. Mr. Tracey’s commitment to his field extends beyond his professional duties. He is an active member of the cybersecurity committee of the National Small Business Association Leadership Council, where he contributes to shaping policies and strategies to bolster cybersecurity defenses among small businesses. This involvement reflects Mr. Tracey’s dedication to community service and advocacy for stronger cybersecurity measures across various sectors. In addition to his professional achievements, Mr. Tracey has made significant contributions to civic organizations and creative projects. He served as the chief technology officer for the Glens Falls Greenjackets football team for five years, demonstrating his commitment to local community initiatives. Furthermore, Mr. Tracey supports St. Jude Children’s Research Hospital through donations, showcasing his philanthropic spirit. His literary contributions include co-authoring Amazon Best Sellers “Cyber Storm” and "Compliance Made Easy" in 2022 and authoring “Delete the Hacker Playbook!,” both of which have established him as a thought leader in cybersecurity literature. He has been featured in various news segments across the United States and online, featured in over 1000 articles written by major news publications and industry leading publications, as well as being featured in multiple Podcasts including MSP Success and B2Beast. Most recently Paul has been working on a movie, 'Cybercrime Investigations ', which had it's L.A premier September 7, 2023 and is now available on Amazon.Outside of his professional endeavors, Mr. Tracey enjoys playing bass, attending live music events, and motorcycling. These hobbies provide him with a balance between his demanding career and personal life. Looking ahead, Mr. Tracey is dedicated to continuing his efforts to educate businesses on cybersecurity compliance and proactive measures against online threats. His ongoing commitment underscores his role as a trusted advisor and expert in the field.

How do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming gender bias, and the power of empathy and strategic thinking in building a successful career. This episode offers valuable tips on career transitions, networking, and finding the right fit in your professional journey."Do women belong in engineering? Absolutely, 100% yes. Women bring a unique perspective and skill set that is invaluable to the AEC industry." - Bryce BattsIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Bryce Batts, co-founder of Career Collective, to discuss the challenges and strategies for women building careers in the male-dominated AEC (Architecture, Engineering, and Construction) industry. Bryce shares her journey from being the only woman at her previous firm to creating a more inclusive and balanced workforce at Career Collective. She emphasizes the importance of empathy, listening, and developing strong client relationships as key factors in her success. Bryce also sheds light on the unique challenges women face in the AEC field, such as the lack of maternity leave and proper facilities for new mothers, and advocates for creating supportive environments to retain and attract more women in the industry.Throughout the conversation, Bryce offers practical advice for women navigating their careers, including the importance of flexibility, communication, and finding the right cultural fit within a company. She also highlights the significance of having difficult conversations and building partnerships based on mutual respect and shared goals. As a recruiter, Bryce provides insights into the recruitment process, stressing the need for companies to present themselves attractively to potential candidates and the value of long-term placements. This episode is packed with valuable tips and inspiring stories for women looking to break into and thrive in male-dominated industries, making it a must-listen for anyone seeking to advance their career in AEC or similar fields.Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Bryce BattsWebsite: https://www.mycareercollective.com/About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Bryce BattsBryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. She's the co-CEO of Career Collective, an AEC recruiting and coaching firm. Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and Edwin's prowess in talent acquisition create a powerhouse duo, dedicated to enriching both the careers of individuals and the teams of employers they serve.

Are you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his expanding business. Discover practical strategies for fostering collaboration, innovation, and a positive work environment, even as your team grows. Tune in to learn how to balance growth and culture from a leader who’s mastered the art."{As CEO} my job is to support them and give them the tools they need and to be a resource and answer questions." -  Matt BullochIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Matt Bulloch, the founder and president of TentCraft, a company known for its high-quality printed tents and outdoor advertising materials. Matt shares his journey from investment banking to entrepreneurship, detailing the pivotal moments that shaped his career. He emphasizes the importance of learning from mistakes and fostering a corporate culture that encourages innovation and continuous improvement. With a straightforward philosophy of "make it better," Matt has successfully instilled a culture of empowerment and accountability at TentCraft, ensuring that every employee is invested in the company's growth and success.Matt discusses the challenges and strategies involved in maintaining a startup culture as the company scales. He highlights the significance of simple yet powerful values and the role of continuous improvement in driving TentCraft's success. By implementing practices such as required improvement videos, Matt has created an environment where employees are not only empowered to identify and fix issues but are also celebrated for their contributions. This episode provides valuable insights into balancing growth with a positive work environment, making it a must-listen for anyone looking to cultivate a thriving corporate culture.Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Matt Bullock of TentCraftWebsite - www.tentcraft.comInstagram: https://www.instagram.com/tentcraft/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Matt BullochOriginally from Baltimore, Maryland and one of five children, Matt’s family now lives in Orange County, California. Matt took the scenic route through college, finally graduating in 2005 from the University of Virginia. When he wasn’t in class, Matt spent time as a ski bum in Snowbird, Utah, wildland firefighter on the Clearwater National Forest in Idaho and soldier in the Virginia Army National Guard, where he was called to Active Duty service in 2002 and spent a year in Guantanamo Bay, Cuba guarding detainees. After graduation, Matt headed north to New York City and Wall Street, where he served as an analyst in Credit Suisse’s Private Fund Group. Matt started TentCraft after a chance meeting and has since grown it to over 90 employees, with a 1.5-year hiatus to earn a MBA from Stanford University’s Graduate School of Business. Matt is married to his lovely wife Kelly and they have three children - Reagan (11), Charlie (9) and Teddy (6).

Do you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her journey and the innovative steps her company is taking to ensure every home is a safe haven. Discover how technology, education, and a community of support can redefine home safety for families everywhere."Time is stolen from you when you live in an abusive environment." - Sabrina OssoIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Sabrina Osso, the founder of OssoSafe, a company dedicated to ensuring that everyone feels safe in their own homes. Sabrina shares her personal journey as a survivor of domestic violence and how it inspired her to create OssoSafe. She discusses the alarming statistics of home violence and emphasizes the importance of addressing this pervasive issue through proactive measures rather than waiting for violent episodes to occur.Sabrina explains the OssoSafe Certification process, which includes a comprehensive package of policies, seminars, apps, and therapists to create a safe living environment. By integrating technology and education, OssoSafe aims to prevent violence before it happens and provide a sense of security for all residents. This episode sheds light on the critical need for safe homes and offers hope through innovative solutions, demonstrating how respect and positivity can transform lives and break the cycle of generational trauma.Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Sabrina OssoWebsite - https://www.ossosafe.com/Facebook - http://www.facebook.com/sabrina.osso.1LinkedIn - http://www.linkedin.com/pub/sabrina-osso/75/894/36bTwitter - https://twitter.com/OssoSabrinaInstagram - https://www.instagram.com/ossosafe/YouTube - https://www.youtube.com/channel/UC1od-a0g-dbIkn_glUWkXWwTikTok - https://tiktok.com/@sabrinaosso6TEDx Talk - https://www.youtube.com/watch?v=zyAhN_xwCxs&feature=youtu.beChildren’s Book - http://amazon.com/dp/B0BHLBWMXQ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Sabrina OssoSabrina Osso is Founder and CEO of OSSO SAFE…Feel safe where you live, learn, work, and play. She is a TEDx Speaker, Author, and Real Estate Agent on creating and maintaining respect in homes, workplaces, and schools. Sabrina’s personal and professional experience with the subject allows her to bring a unique and holistic approach as a solution. She is also a professional dancer/teacher who uses her performance abilities to educate on the subject. The Women’s Federation for World Peace awarded Sabrina the March 2024 ‘HerStory’ Award for her commitment to protecting children from home violence and encouraging positive relationships at home. As a real estate agent, Sabrina is bridging the real estate industry with Osso Safe.

Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. Tune in to explore this surprising and profitable side of real estate."Parking lots are an untapped goldmine, and with the right strategy, they can offer significant returns." - Kevin BuppIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Kevin Bupp, the founder of Sunrise Capital Investments, to delve into the innovative and often overlooked world of parking lot investments. Kevin shares his journey from traditional real estate to discovering the untapped potential of parking lots and parking garages. He explains how strategic locations, modernization, and effective management have turned these everyday spaces into highly profitable assets. Listeners will learn about the technological advancements that can transform a simple parking lot into a revenue-generating machine, making this niche market a valuable addition to any real estate portfolio.Kevin also discusses his experience with manufactured housing communities, highlighting the significant opportunities in this sector. He contrasts these investments with more conventional real estate ventures, emphasizing the lower turnover rates and reduced maintenance responsibilities associated with mobile home parks. Throughout the interview, Kevin's passion for providing affordable, high-quality housing and optimizing underutilized assets shines through, offering listeners a fresh perspective on real estate investment strategies. Whether you're an experienced investor or new to the field, this episode is packed with valuable insights and practical advice on diversifying your investment approach. Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Kevin Buppwww.KevinBupp.comwww.SunriseCapitalInvestors.comwww.MySunriseCommunity.comwww.MobileHomeParkAcademy.comAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Kevin BuppKevin Bupp is the Founder & CEO of Sunrise Capital Investors, which invests in mobile home parks, parking lots, apartments, offices, and single family homes all across the US. He has 16 years of experience in educating investors to locate, acquire, and create “higher than average” returns from the widely misunderstood niche of mobile home park investing. He shares his expertise through the Mobile Home Academy and also as the host of The Real Estate Investing for Cash Flow Podcast, which has become one of the hottest real estate podcasts on iTunes. He is the #1 bestselling author of the new book The Cash Flow Investor: How to Create Financial Freedom Investing in Commercial Real Estate.

Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t mean compromising on content quality. Discover strategies to convey your message clearly without losing its essence."What if you just go out there and be who you are, say what you think, and do it in a way that's clear and compelling and connects with other people?" - Christopher G. FoxIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker engages in a compelling conversation with Christopher G. Fox, founder and managing partner of Ideas Led Growth. They delve into the crucial topic of effective business communication, exploring the fine line between simplicity and depth. Christopher shares his journey of rebranding from Syncresis to Ideas-Led Growth, highlighting the importance of a name that clearly communicates the essence of a business. He explains how maintaining consistency and authenticity in messaging can significantly impact a brand’s perception and success.Christopher emphasizes that simplifying communication does not mean oversimplifying or losing the essence of the message. He argues that while it’s important to make complex ideas accessible, it’s equally vital to retain the sophistication needed for a knowledgeable audience, especially in fields like financial services. They discuss the role of AI tools like ChatGPT in content creation, noting that while these tools can elevate basic writing to a mediocre level, true meaning and connection come from human interaction. This episode is a treasure trove of insights for anyone looking to enhance their communication strategy while maintaining the integrity and authenticity of their message.Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Christopher G. FoxWebsite: https://www.ideasledgrowth.com/LinkedIn: https://www.linkedin.com/in/christophergfox/Newsletter: https://the-graceful-thought-leader.syncresis.com/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Christopher G. FoxChristopher G. Fox, PhD, Founder, Ideas-Led Growth. Chris amplifies voices. As a communications and marketing strategist, ghostwriter, and mentor, he helps people who have a passion for change to develop and deliver messages that influence and inspire. He works with founders and C-level executives in fintech and financial services organizations of all sizes. He also helps innovators and entrepreneurs increase their presence and impact in the communities they serve. Prior to his corporate world career, Chris taught literature and culture at the undergraduate and graduate level. He holds a PhD in French Literature from The Johns Hopkins University.

What happens when two creative minds come together to write children's books? In this episode, we explore the enchanting world of Maddy Mara with author Hilary Rogers. Learn how her unique partnership with Meredith Badger turned Dragon Girls into a global sensation. Discover the magic behind their collaborative spirit and storytelling success."It's not just about writing; it's about collaboration, communication, and constantly refining our work to make it the best it can be." - Hilary RogersIn this captivating episode of "The Good, Bad, and Ugly of Business," we delve into the enchanting world of children's literature with author Hilary Rogers, one half of the dynamic duo behind the pen name Maddy Mara. Hilary shares the unique story of her partnership with Meredith Badger and how their collaboration has led to the creation of the beloved Dragon Girls series, which has become a global sensation. Through their combined talents and shared vision, they have crafted stories that resonate deeply with young readers around the world.Hilary takes us behind the scenes of their writing process, revealing the magic that happens when two creative minds come together. From brainstorming ideas to refining each chapter, Hilary and Meredith's partnership is a testament to the power of collaboration. They discuss the importance of balancing creativity and business, ensuring their stories are both enchanting and marketable. This episode is a must-listen for anyone interested in the art of storytelling, the dynamics of successful partnerships, and the journey of turning a creative passion into a full-time profession.Tune in to hear how Hilary and Meredith's dedication and teamwork have not only brought Dragon Girls to life but also inspired countless young readers to discover the joy of reading. Whether you're a parent, educator, or aspiring writer, Hilary's insights offer valuable lessons on the impact of collaboration and the magic of children's literature.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Hilary RogersWebsite: https://www.maddymara.com/Books (Amazon): https://www.amazon.com/stores/author/B094MT9S9HBooks (Scholastic): https://www.scholastic.com.au/booksellers/authors-and-illustrators/authors-and-illustrators-m-p/maddy-mara/Instagram: https://www.instagram.com/maddy_mara_authorAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Hilary RogersHilary Rogers is a bestselling Australian author and former publisher. She is best known as half of Maddy Mara, the name she writes under with fellow writer Meredith Badger. After many years working as a successful children's publisher, Hilary left a job she loved for the uncertainty of life as a freelance writer.In 2021 Hilary and Meredith's first series together, Dragon Girls, was published by Scholastic in the US, Australia and now around the world.The Dragon Girls has become an international hit with more two million books sold, and nearly 20 titles commissioned in the series. Their brand new series is just out, and is called Forever Fairies. Hilary prides herself on making books in fresh and unusual ways.

You have breast cancer – now what? In this episode, Jean Criss shares how she transformed her struggles with breast cancer into a thriving fashion brand and media empire. Discover the resilience and creativity that fueled her journey from corporate professional to innovative entrepreneur. Tune in to hear her inspiring story and the secrets behind her remarkable achievements."I realized that I can take some of what I learned and not just share them and learn for myself, but turn things into products and into things that can help others." - Jean CrissIn this episode of "The Good, Bad, and Ugly of Business," Catryn Becker sits down with Jean Criss, founder of Jean Criss Media and the fashion brand CrissCross Intimates. Jean shares her inspiring journey from a successful corporate career in media, publishing, and marketing to becoming a multifaceted entrepreneur. Faced with the challenges of breast cancer, Jean turned her personal struggles into an opportunity for innovation. She began designing comfortable, stylish post-surgical bras and undergarments after experiencing the discomfort of traditional options. Jean's creativity and determination led her to patent over 20 unique designs, revolutionizing post-surgical wear for breast cancer survivors.Jean's entrepreneurial spirit didn't stop there. She recounts how her early passion for fashion and her side business in jewelry design laid the foundation for her future ventures. Despite facing setbacks, including a contentious divorce and career changes, Jean's resilience and willingness to learn propelled her forward. She emphasizes the importance of not getting overwhelmed by the complexities of starting a business and instead taking it one step at a time. Throughout the interview, Jean highlights the significance of her corporate experience in shaping her entrepreneurial journey, the influence of her father's multifaceted career, and her drive to help others through her innovative products. Her story is a testament to turning adversity into opportunity and finding success through creativity and perseverance.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Jean CrissWebsite: www.JeanCrissMedia.comBooks: https://www.amazon.com/stores/author/B0BR2RQTH9Email: info@jeancrissmedia.comLinkedIn: https://linkedin.com/in/jean-criss About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Jean CrissI became a woman-owned business enterprise in media| tech| fashion| startups with a passion to create content, digital media, and upskill using AI tools to share the art of storytelling. Collaborating to solve biz problems and be the "think tank" driving solutions. With diverse industry expertise I've crafted successful digital media campaigns, launched brand awareness promotions, designed creative marketing/ messaging programs, innovated fashion and mobile brands. I spent 25 years in tech and publishing, leading into the launch at Jean Criss Media. From exec leadership, media, sales, and tech expertise, I took a robust portfolio of creative media and marketing services to businesses, startups, hospitality, fashion, healthcare, e-retail, tech, . . . to new heights with proven successes. Using this expertise, CRISSCROSS Intimates and Beaded Baubles fashion brands launched. Now immersed in upskilling with Web3 and the Metaverse, testing AI tools to increase productivity, advance global learning, female empowerment, women voices, and introduce advanced digital solutions in the market, I thrive on emerging tech. A #changemaker in every sense of the word, sharing best practices, stories, tips, consultation services.

Have you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts. Stay tuned to learn about innovative and thoughtful options that truly matter."On the one hand, there are many hidden gifts that come with being a cancer patient. One is you learn who your friends are, right? You kind of find your tribe." - Liz BendittIn this episode of "The Good, Bad, and Ugly of Business," we dive into a heartfelt and inspiring conversation with the founder of BalmBox, Liz Benditt. Liz shares her deeply personal journey of surviving multiple cancer diagnoses and how it led her to create BalmBox, a company dedicated to providing thoughtful and practical gifts for cancer patients. Through her experiences, Liz discovered a significant gap between what cancer patients need and what well-meaning friends and family often provide. BalmBox was born out of a desire to bridge this gap and offer meaningful support during one of life's most challenging times.Liz discusses the importance of finding the right medical care team, the resilience and empathy developed through her experiences, and the valuable lessons learned along the way. She highlights the rigorous research and thoughtful curation behind BalmBox’s products, ensuring they meet the unique needs of cancer patients. From practical items like wedge pillows and lip balm to the importance of avoiding overly personal or generic gifts, Liz’s insights are invaluable for anyone looking to provide genuine support to a loved one facing cancer.Tune in to hear Liz's inspiring story, learn about the creation and evolution of BalmBox, and gain practical advice on selecting the perfect gifts for cancer patients. Whether you’re a caregiver, friend, or family member, this episode offers a wealth of knowledge and heartfelt guidance to help you make a positive impact.Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn Connect with Liz Benditt of BalmBox.comWebsite: www.TheBalmBox.comFacebook: https://www.facebook.com/TheBalmBoxInstagram: https://www.instagram.com/balmboxig/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Liz BendittLiz Benditt is a senior marketing executive with 25+ years professional experience. After enduring 5 different cancers over the past 14 years, Benditt leveraged her experience as both a marketer and a cancer patient to launch www.TheBalmBox.com – a site featuring functional self-care and gift packages for cancer patients.  In addition to her role as President and CEO of The Balm Box, Liz teachers undergraduate marketing courses at The University of Kansas School of Business. She is a public school and community service advocate, serving on leadership boards for National Charity League for Greater Kansas City and The Mainstream Coalition.  Liz lives in the Kansas City metro with her husband, two teenage kids, and one terrible dog.